Sports Footwear Brand Sponsorship Strategy From Entertainment To Sports

Last month's Winter Olympics, three Quanzhou's a href= "http://www.91se91.com/news/index_c.asp" sports brand < /a > swept the sponsorship seat of China, which reflects Quanzhou sporting goods enterprises from strengthening the influence on high-end sports events from one aspect.

Since the 2008 Beijing Olympic Games, the signing of overseas delegations or overseas sports stars by spring enterprises has become normal. 10 years ago, the entertainment celebrities playing an important role in the licensing movement were fading away, and the sponsorship strategy of sports brand from entertainment to sports.

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< p > < strong > world sports year approaching < /strong > /p >

"P" PEAK has made good achievements in the New Zealand and Slovenia delegation sponsored by the Winter Olympic Games, which further promoted the influence of PEAK in international market and international market, which is also the result of the enterprise's active implementation of international strategy in sports marketing over the past few years.

Thanks to the opening up of the Winter Olympic market, PEAK has recently signed a series of international market strategic resources contracts at its 2014Q3 international new product ordering conference. It signed a cooperation agreement with the US college student sports delegation, 3 agents from Ukraine, Bahrain and Sweden, and the International Business School of University of International Business and Economics.

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< p > "2014 is the world's sports year, and it is also the best opportunity for enterprises to accelerate globalization."

Xu Jingnan, chairman of PEAK group, said: "our goal is to accelerate the internationalization of enterprises by signing more international marketing resources, attracting more national brand agents and training more international talents, and striving to achieve the goal of entering 100 countries and regions within 3 years."

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< p > < strong > NBA is still the focus of the competition. < /strong > /p >

There is also Anta to accelerate the pace of internationalization. P, a leading domestic sporting goods company, has been attacking the international market after signing the Chinese Olympic Committee in recent years and firmly following the heels of the domestic commanding heights. NBA is the first test field for Anta's internationalization and the Rockets have become a breakthrough.

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< p > recently, the NBA Houston Rockets players, who are known by the fans as "rich handsome" Chandler Parsonsganet, Scola and Rondo, have officially joined Anta's "priceless" team.

From the time of Yao Ming, Chinese NBA fans began to have a strong rocket complex. Now Rockets fans have new expectations. Although not Chinese players, Chandler Parsons, who is called "rich handsome" by Chinese fans, has high popularity in China. Signing with Anta, a Chinese brand, has made him a continuation of Chinese fans' rocket complex.

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< p > < strong > international star, a href= "http://www.91se91.com/news/index_c.asp" > spring enterprise < /a > /strong > /p >

< p > PEAK and Anta and the continuous promotion of foreign high-end event resources are also exerting a subtle influence on domestic counterparts.

Its rivals Lining, 31st degree and XTEP are also actively signing foreign players.

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At P, there are also NBA players, Kevin Le Fook.

Lok Fu's debut was famous for his accurate three pointer and was awarded the "three points" crown in the all star Ming game.

In addition, Jordan sports, Lu You, Iverson sports and other spring enterprises also signed Hayes, Nash, Iverson and other stars from NBA in recent years.

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< p > XTEP did not participate in the competition in the NBA market, but its signing of sports stars is also low.

Different from the above brands, XTEP has started running in recent years, less than a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > market. Its signed American sprinter Gatlin has achieved good results in recent years, and has brought great popularity and influence to XTEP in the international market.

Hongxing Erke, who plays the main tennis market, has also signed Spanish tennis stars such as Tommy Robledo in recent years.

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