Analysis Of Seven Outdoor Sports Markets In China

The northeast region (including Liaoning, Jilin and Heilongjiang):

At present, for the whole country, the number of outdoor shops in the northeast region is the largest, and the outdoor brands in this area are the most active. Outdoor sports The best selling area.

North China (including Beijing, Tianjin, Hebei, Shanxi and the Inner Mongolia Autonomous Region):

At present, the outdoor brand in this area has a fast opening speed, and the rising trend is obvious.

The northwest region (including the Ningxia Hui Autonomous Region, Xinjiang Uygur Autonomous Region, Qinghai, Shaanxi and Gansu):

This area has good natural conditions, but the consumer capability is weak. In the northwest, some local brands can combine local culture with relatively good sales volume.

East China (including Shandong, Jiangsu, Anhui, Zhejiang, Fujian and Shanghai):

Consumers are relatively cautious, the choice of brands is more, outdoor brand opening speed is also showing an upward trend, but this area by the impact of the electricity supplier is more obvious. Sales of outdoor brand stores are not very good. Price is a very important factor.

Central China (including Hubei, Hunan, Henan and Jiangxi):

Consumers are relatively cautious. brand There are more choices, and outdoor brand opening speed is also showing an upward trend.

Southern China region (Guangdong, Guangxi, Hainan):

The outdoor development in this area is relatively poor. Besides the relatively good development in Columbia, the development of other brands is general. For the Southern District, there are more outdoor products that need spring and summer products, such as products that are cold, odorless, and mosquito repellent. But most brands do not have the emphasis in this area at present, resulting in no suitable products for South market. Southern District is the next nugget point for outdoor sports brands.

The southwest region (including Sichuan, Yunnan, Guizhou, Tibet autonomous region and Chongqing municipality):

　　 outdoors There is demand in the market, but the consumption power is limited. At present, the upward trend is obvious.