The International Clothing Industry City Enters The 120 Half Year'S Secret

< p > reporter recently learned that the "a href=" http://sjfzxm.com/news/index_c.asp "Qingdao" international garment industrial city < /a > is located in Tongji New Economic Zone of Jimo. In the second half of 2013, it only used half a year to invite 120 enterprises to create a new height of investment in the Island Industrial Park.

Why is the investment speed of this park so fast? What kind of park is it? Who is running the park?

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< p > < strong > half year into 120 enterprises < /strong > < /p >

< p > investment difficulty has become a major bottleneck restricting the development of < a href= "http://sjfzxm.com/news/index_c.asp" > Industrial Park < /a >.

According to the survey, more than 50% of the industrial parks in China can not recruit 10 enterprises in one year, and the number of large and medium-sized enterprises is limited.

Although 1/3 of the industrial parks have been developed and built for several years, only a few dozen enterprises have been recruited, a large number of parks have been vacant, and construction has been stopped.

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< p > but in Qingdao international garment industry city, it is another scene.

Reporters at the scene saw that, although just after the end of the year, the enterprises that came to consult have been in an endless stream.

An investment worker told reporters that in May 2013, the project began to attract investment in the government and market concerns. By the end of the year, we received more than 5000 telephone calls, and thousands of enterprises came to inspect it. At present, the A and B districts that have got the land index have been recruited and formally signed 120 enterprises.

Including some well-known clothing brands, such as kangaroo, Marc Simon, ancient East China, Zuo Chi, small stone children's clothing, and so on.

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< p > < strong > the entry number is scheduled to be < /strong > < /p >.

< p > reporter from the sand table model, we can see that the pattern of the whole industrial city is designed according to the style of Milan in Italy.

Its architectural facade draws on the Milan style of simple European style. The first floor is the 4.8 meters of the all floor glass exhibition hall, which can meet the needs of clothing brand display and new product testing. The middle floor is the research production workshop, the top floor is the garden design of the back stage, and it can be used as a business office or life. This industrial park is indeed the first in Qingdao.

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< p > director of the group of industrial city operators, deputy general Pang Chun told reporters that the industrial city will start the scheduled number of C District in the middle of March. Every time we start investment promotion, hundreds of enterprises will be brought in at the first time.

"Because the location of our corporate headquarters is different, customers want a good location, so we have to use the way of arranging the scheduled number, then choose room according to the number, come early and get it early.

So in the early days when we were in the queue, there were customers queuing up at three in the middle of the night.

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< p > with the rapid growth of industrial real estate in the whole country, the homogenization of industrial parks is serious, and the competition between them is becoming increasingly fierce.

However, Qingdao international garment industry city has asked customers to arrange the scheduled number, which is unheard of.

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Why does P < < strong > have a special liking for industrial city? < /strong > /p >

< p > ask why the investment in this park is so popular. Pang said that the location of the industrial city is very good, and is close to Chengyang. It has been planned as an important area of "melting Qingdao" and is also the fashion industry center of the new economic zone.

Two, the industrial city block type headquarters plant prices are very low, in the immediate location of Chengyang, other business headquarters prices are 5000-8000 yuan per square, but the average price here is only about 3000 yuan.

But the most important and fundamental thing is the building mode of the whole industrial city, which is in line with the demand of the island's clothing industry.

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< p > Yin Wengao, general manager of Qingdao Gao Wen Jin Sheng Industry and Trade Co., Ltd.

This year, forty-four year old Yin Wengao created his own "a href=" http://sjfzxm.com/news/index_c.asp "brand" /a "mark Simon" men's clothing, and has its own flagship store in the wholesale clothing market of Jimo. His office is about 20 square meters in the logistics area of Jimo clothing wholesale market, and several desks are stacked with finished goods.

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< p > "I have made" mark Simon "this brand for 5 years, has expanded more than 20 brand direct selling stores. What I need most now is two aspects. One is to develop more direct stores in all parts of the country, two is to strengthen the company's own design strength.

These two are my biggest worries before they reach Qingdao international garment industry city.

Yin Wengao told reporters.

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< p > "why do I say so? To develop more direct stores, there must be more platforms to display their brands, such as participating in fashion shows on various fashion week, attending some supply and demand exchange meetings and so on, which is very costly.

In addition, the image of my office is not very good. Even if I approached a direct business operator, people would come here for an inspection, and their image would be greatly reduced.

Qingdao international garment industry city provides villa type business headquarters, which solves the problem of my brand image, and the office environment is good, so it is easier to recruit designers.

There are many service platforms in the industrial city, such as the exhibition platform, the organization of enterprises participating in the exhibition, which can reduce a large part of the cost, as well as design platform and employment platform, which can help me solve many problems in design. I think this is very suitable for me. "

Yin Wengao told reporters.

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< p > Yu Zhongqiu, general manager of Qingdao Champs Elysees dress.

A handsome young 80 guy, rented a 300 square meter small house, opened a website in Taobao to do the wholesale of mid-range children's clothing.

"The quality of my goods is good and sales are good, but the profit margin is not high."

Yu Zhongqiu said.

"Mainly my operation cost is too high, the first is the cost of the electricity supplier operation team, I need people to decorate, maintain online shop, but also do network promotion.

The two is the high cost of logistics.

Three, the cost of photography, photography and modeling is not low.

I urgently need to reduce costs to increase profitability. "

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< p > Yu Zhongqiu said that the Qingdao international garment industry city has a specialized electronic business platform, from the shop decoration, maintenance, promotion, to models, photography all have specialized teams to operate and integrate resources, than he himself alone to run the cost much lower.

Moreover, the park has a very perfect ERP system. It only needs to send the logistics demand through the system, and other matters can be solved by the logistics platform of the park.

According to the real news, the industrial city north has also settled down an electric business logistics park covering 2000 acres, and the logistics resources are very rich.

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< p > from the general manager of these enterprises, the reporters saw that they were very recognized for the pattern of Qingdao international garment industry city.

It is believed that this new mode of industrial city meets the needs of their development or pformation.

The mode of "industrial city" is called the "production city complex" mode. This mode was first created by one of our group. Its chief designer is Professor Li Yu, a professor of Sichuan University business school, and a famous Chinese industry expert.

Pang told reporters.

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< p > < strong > declassified: experts say the operation mode < /strong > < /p >.

< p > in order to gain a deeper understanding of the essence of this model, the reporter interviewed Professor Li Yu on the telephone.

The "production city complex" mode was not created by me. In developed countries, there are actually many production city complexes.

For example, Hollywood, for example, Silicon Valley.

These are all production city complexes.

To explain it, it is actually an industry's headquarters cluster mode.

Professor Li said.

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< p > "Qingdao international garment industry city will be built in the production city complex mode, which will be divided into five steps.

The first step is industrial agglomeration, taking Milan as a model, and achieving the accumulation of large number of peer enterprises through the standardized factory area construction with the functions of display, office, R & D and image of garment enterprises. The second step is the accumulation of business matching.

Through the construction of raw material market, finished product market, professional exhibition center, business center and so on, we can achieve the comprehensive accumulation of industrial support. The third step is platform aggregation, through the construction of chambers of Commerce, finance, design, information and other service platforms to gather together to build a fast growing industrial service environment for SMEs, and the fourth step is to support the aggregation of life.

Through low rent housing, affordable housing and other forms, it can provide affordable housing for settled workers, and build a sustainable environment for the development of industrial parks. The fifth step is brand aggregation.

Through industry integration, brand sharing, channel sharing and two industry three production and other measures, we will quickly promote the formation of industrial leading enterprises and achieve the aggregation of industrial leaders.

Once the five stage is completed, the Qingdao international garment industry city will become the research, production, display, information, logistics, e-commerce, operation and chain flagship franchise center of Qingdao garment industry, and will lead the brand to the whole country quickly.

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