Ten Big Packages To Double Your Retail Sales.

With the rise of the e-commerce industry, entities Retail store Just under the pressure of great innovation, how do we turn pressure into power? Ten big Kits help you find the answer.

We often talk about sales and marketing, which is the sales and sales volume of our retail stores. In recent years, the development of retail stores has not had much traffic, and the volume of traffic has not been as high as before. At the same time, every retailer owner should understand what is sitting, selling, selling and marketing.

Sitting sales: sitting in a retail store waiting for customers, the future competition can only wait for death.

Marketing: it's not easy to see a customer coming in, and he desperately introduces his product. There are nine major points, eight functions, six advantages, and then I can give you a cheap agreement. We are promoting sales activities. After that, the customer is gone.

Sales: customers need to meet the needs of customers.

Marketing: customers are still hesitant about the demand for our products. We have not yet explicitly bought products in our stores. You have bought some customers through some marketing channels. Retail outlets, what kind of sales are you using?

In the future, we have to transform several retail stores.

1: from the original seat to marketing transformation

2: from passive waiting to active looking for customers.

3: expert transformation from simple sales to customer solutions

4: from small shops to big stores, there are single stores to chain stores.

5: from seller to service provider; no brand to brand transformation.

Our retail store owners should also constantly train our store salesmen to make transformation so that they can understand the value and significance of sales. Here are the ten key buttons for store sales: we hope to help you.

Button 1: sincerely help. Customer To sell products, shopping guides must first sell themselves and let customers accept you, and sell themselves before they sell products that we often talk about. Rather than to complete sales tasks, in order to sell products and utilitarian to calculate the customer, so customers will feel, and even let customers dislike.

Button two: moderate enthusiasm: patterned, mechanized "welcome", or excessive enthusiasm, a ninety degree bow will give customers a feeling of excessive enthusiasm, which will make customers feel uncomfortable and feel unsafe and alert. Do not shop in the shopping guide to see a customer coming, all shopping guides are closely watched this customer, so that customers will leave your store. We need enthusiasm and service to give our customers a relaxed, honest, unrestrained environment and atmosphere, the way of speaking, the speed and intonation must be gentle, confident, firm, and cadence, reflecting the company's image, atmosphere and quality. Recommendation: Hello, Mr / MS, come in and see, you have seen many homes, it must be very hard, first sit down and rest, drink a cup of water, I have been engaged in this industry for five years, what specific requirements do you have, I recommend to you the right, you can save a lot of time, if we do not have the shop, I can directly recommend you to buy the place that is suitable for your needs.

Button three: listen to the voice of customers: when customers enter the door, they will introduce him to the product selling point, the scale of the enterprise, the product is very good, the enterprise strength is very strong, the customer does not respond to your introduction, these seem to be useless. Excellent guide shopping society allows customers to speak, and carefully listen to the voice of customers, understand customers' inner thoughts and listen to customers carefully, which is the best respect for customers.

Button four: ask the customers' needs clearly: we must understand that before blindly understanding the needs of customers, blindly introducing many products can only make customers more confused. Our shopping guide often sees customers entering the shop without speaking and feeling very strong. When customers are faced with numerous choices, he is blind and vulnerable. Customers are very miserable, and they also want to find a trustworthy shopping guide to tell. So, if we explore the needs of customers, we need to ask a few key questions.

1: would you like to share your electric bike with your family?

2: what do you most care about when you buy electric cars?

3: what is the scope of your budget?

4: do you buy cars mainly by commuting, or carrying children?

5: what is the distance of cycling every day?

6: do you have any special requirements for colors?

Excellent shopping guide will ask customers' needs clearly according to their gender, age, dress and identity.

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Button five: targeted guidance: there is a very common phenomenon in the day-to-day store sales. After customers come in, they ask several products. If you give him a brief introduction, you will leave without saying anything. Why? Customer reasons: he took a casual look at what he did not buy. There was no product that met his requirements, and there was no place to attract customers. Shopping guide personnel: they do not have professional degree, can not grasp the needs of customers, interest points, can not well guide and stimulate customers' needs, not interested in speaking and behavior of shopping guide personnel.

Button six: focus on three core selling points that customers are most concerned about: customers scrutinize a product, customers concentrate attention, customers ask you some details when customers become active, these signals tell us that customers are interested. When a customer is interested in a product, it is the best time for us to make detailed selling points, which shows that the customer is slowly accepting it. The door has been opened and the product selling point is introduced. We should focus on the interest points and the best customers' interests that the customers are most concerned about, as well as the effective comparison of competing products. Customers generally do not care about more than three points, so the salesperson who speaks ten selling points can hardly remember. Even customers will think you are bragging.

Button seven: let customers experience the product with their heart and soul: introduce products, not only say, but also learn to practice products, and create opportunities for customers to experience when appropriate. Customers feel most deeply about the products they have experienced. Many times, the customer buys the feeling and feels that a point attracts customers, and the transaction is concluded. Nowadays, Chinese consumers, many times, are prepared to buy a product and have no definite psychological preparation, but they have made decisions based on the feelings they have seen a lot of products.

Button eight: customers need successful cases and proof: hearing is false, seeing is believing. We constantly show our customers scale, brand, quality assurance, product selling point, and after many salesmen finish speaking, customers feel generally after listening. This requires us to give them some information, color pages, certificates, receipts, customer files and other proof.

Button nine: customers need to promise: customers believe in certification, but also need our marketing staff to make commitments. Let customers believe in our determination, believe in our products and show our confidence. At the same time, do not exaggerate and commit unnecessarily. For example: customers care about after-sales service; you can say that we bought our products, we promised that what problems will happen again, our after-sales personnel arrived in 20 minutes and so on can be achieved, and competitors have no service.

Button ten: do not cut prices easily: price is a core issue affecting the national sales staff. Many sales failures are caused by price. The customer said, "it's too expensive." Does he really feel expensive? There are other meanings behind this: can customers feel that they are not worth so much money? Or they may not have so many budgets, or they may be afraid of being deceived.

In short, when customers feel that the price of the product is high, sales staff should constantly increase the value and added value of the product.

Instead of cutting prices at will. At the same time, it is also necessary to ensure that the same products are repaid if they are expensive elsewhere.

There are three ways a retail store wants to increase its turnover:

The first way is to increase the number of customers, that is, the volume of customers.

The second way is to increase the amount of customer's single purchase. We should learn to sell and sell together.

The third way: to increase the frequency of customer purchase is to let customers become our old customers and repeat consumption; (membership card can achieve this).

How can a retail store increase passenger traffic? Let me give you some suggestions.

1: Hang banners at the front door of the store, which can be written on the latest sales promotion, new product information, or some free services provided to customers.

2: more business cards, leaflets; to your retail outlets near the customers often send out business cards; to your new and old customers to send business cards;

3: SMS, telephone contact with customers, often send some SMS to customers, to promote your store;

4: sales promotion activities: activities can stimulate customer entry rate.

5: WeChat: let old customers pay attention to store dynamics on WeChat.

In short, in the moment Electronic Commerce Under the premise of rapid development, we need to give full play to our advantages and combine consumer psychology to simplify customer shopping experience and conform to consumers' shopping trends.