Giordano Builds Shaolin Temple Of Clothing Chain

Giordano's office building is full of coloured flags with Q.KISS on it. With curiosity, we see Mr. Ma Chu an, executive director of Giordano.

Mr. Ma has a typical demeanor of the doers. His words are sharp and quite impressive.

Encourage employees to do their best in their difficult times, just as Giordano always does.

After the Asian financial turmoil, Giordano has achieved a good performance. In the next two years, it has become a bright road.

With the impetus of the new management structure, we will fully grasp and grasp the opportunities and challenges after China's accession to the WTO.

These dazzling highlights are blooming out of the background of global economic slowdown and increasingly fierce competition from overseas, resulting in the withdrawal of 2000 clothing brands every year. This can not help but create a sense of mystery.

Giordano International Ltd was founded in 1981 and entered the Chinese mainland market in 1992. It has become the originator of the casual wear chain operation, and has brought many inspirations to the domestic garment industry directly or indirectly.

Looking around the operators of casual clothing brands in the domestic market, there are many talents from Giordano training.

To a certain extent, Giordano is the "Shaolin Temple" of clothing chain business.

At the same time, Giordano has always followed the tenet of "the ultimate goal of running a business is to repay society", and fully supports the "Hope Project" in the mainland of China.

So far, in the poor mountainous areas of Guizhou Province, there are 16 primary schools which have been donated by Giordano company and its employees.

And the goal of Giordano is to plan to donate 100 hope primary schools throughout the country.

In addition, Giordano has actively sponsored some social activities such as physics competition among middle school students, and donated scholarships to universities in China.

The topic quickly turned to cultural construction and core culture. Mr. Ma solved the mystery for us.

It turns out that Q.KISS coloured flags are everywhere in the office building, the latest corporate culture of Giordano, namely, QUALITY, knowledge, KNOWLEDGE, INNOVATION, SIMPLICIPY, and SERVICE.

Giordano believes that products should be renewed and the corporate culture should be renewed.

Quality is the most important and customer is the main factor. The two principles of eliminating weakness and staying strong and selecting things by nature are the laws of biological evolution, and also the magic weapon for winning the business war.

Brand is the lifeblood of an enterprise, and quality is the foundation of its brand.

Over the years, Giordano has consistently adhered to the perfect unity of quality and efficiency. It has produced a series of apparel products that are suitable for different times, different levels, excellent quality and excellent quality.

On the one hand, in order to ensure high quality, they focus on enhancing the advanced productive forces, and strive for perfection from every aspect of equipment, raw materials, technology and management.

It not only selects the best raw materials in China, but also introduces a large number of advanced computer clothing equipment and testing instruments from abroad, and plans to build the largest and best factory in China according to international standards.

In the quality assurance of fabrics and accessories, scientific and strict internal control inspection standards have been formulated.

No matter how urgent the market demand for products, every batch of fabrics and accessories must be tested by the quality inspection department.

Even if fabric and color varieties are very popular in the market, if there are any flaws in the quality, the management of the company will rather be short of time and space, and will not sacrifice the market image of Giordano products.

On the other hand, Giordano is committed to improving the quality consciousness of employees in their work.

"The pursuit of excellent quality and maintenance of first-class brands" has become the quality concept and working principle of Giordano's highly qualified workforce in the new century.

If a product is defective, Giordano may lose two customers. This concept has penetrated into the hearts of every employee.

The harmonious unification of hardware and software creates Giordano's high quality.

[simplification] simply based on the concept of beauty, Giordano International Ltd launched an independent and personalized Giordano casual wear series.

It follows the classic, elegant, simple and fashionable modern urban style, expresses its persistent personality in a slightly publicized design, and deduces the dual character of modern urban masses with succinct and capable, relaxed and casual character based on the simple basic design.

The perfect combination of form and aesthetics, fashion and personality, taste and economy has been realized.

There is no such thing as self praise, no flashy hype.

Persistence is the principle that Giordano adheres to: persistence in positioning, persistence in style, persistence in image and persistence in quality create Giordano's strong brand personality.

With its accurate positioning, rich style design, rapid market response and exquisite fabric, Giordano quickly became a high-quality, high-grade and international clothing brand.

The simplification of Giordano in management and procedure is to discard the unnecessary rules and regulations in the management of enterprises, completely negate the overlapping management relationship, and focus on the training of staff's quality, so that every employee can set up a good attitude of "loving work and revitalizing the enterprise", and complete the job under the organic combination of responsibility, right and profit.

[service] we are always thinking, besides clothes, there should always be something else. It should be a bit of a text, a little poetic, and a little bit of communication.

So what we are looking for is not simply clothing, but the pursuit of the true meaning of clothing culture - the dissemination of a life philosophy.

When he said this, Mr Ma seemed to be in deep thought.

Giordano has always attached importance to the understanding, mastery and analysis of the market situation in terms of ideology, organizational structure, management system and its operation means, taking timely measures to cope with the situation, and spare no effort to create a best service mode.

The first characteristic of this model is humanization.

After years of education and training, the service quality policy of "considerate, attentive, first-class service and every Giordano customer's happiness, satisfaction and reassurance" has become an inherent concept of Giordano staff.

On this basis, Giordano further enhances the standard of service to "exceed customer expectations".

What is particularly worth mentioning is that the personalized differentiated services advocated by them, namely, aiming at different consumption psychology, specifically improving the quality of products, shortening the cycle of product development and launch, have greatly promoted the "dissemination" of their products.

Service is the most important means of publicity for products.

Giordano did well in this regard.

Yang Jing: editor in charge