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Let Employees Decide What Software They Want To Use.

2014/3/31 16:41:00 18

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on the one hand, a large number of start-ups facing the enterprise market have become the most popular targets in Y Combinator and 500 Startups. On the other hand, the first step of the enterprise cloud service Box submitted to IPO application formally verified the success of enterprise services on the cloud, so as to announce the true arrival of the next ten years of enterprise service wave.

What are the changes to the enterprise market? > a href= "http://www.91se91.com/news/index_c.asp" > Cloud Services > /a > and mobile terminals. What changes have taken to the enterprise market?

Less than P, the most important thing is that enterprise services have broken through the hierarchy of IT departments and CIO (Chief Information Officer), and have directly reached the end users.

Ben Horowitz, the partner of Silicon Valley's top VC Andreessen Horowitz, talked about this topic with the founder of P and CEO Aaron Levie at the developer's conference of Box.

, he said, most of the enterprise software in the past not only provided Function, but also tried to make it possible to implement functions in the complex enterprise IT environment (make function work), all of which spent time and energy on the application of software to the internal environment of the enterprise and the support from the IT Department of the company.

The mechanism of IT deployment that needs to be installed, supported and managed is the most restrictive factor in enterprise application.

but now, because of the cloud, everything has changed.

due to the continuous improvement of developer tools and the maturity of cloud computing, the current SaaS mode has allowed the company to get rid of the constraints of IT departments. Any team in the company can try out new services at any time according to their needs.

The process of using these services has become so simple that you no longer need large-scale application and deployment, but instead become an application like mobile phone, which makes the cost of trial very low.

And these new services open API can also make their products easier to integrate into the existing enterprise platform.

, so many employees began to abandon the software provided by the company, but began to search for better services. There were also shadow IT, which were not licensed to be tested.

However, unlike the past, in response to the shadow tool, CIO's response is no longer prohibition, but begins to understand what employees are using. "We no longer need a software to be sold to us, but start looking for a partner. Expansion and risk management are the most important considerations."

"We are looking for shadow tools not to prohibit employees from using them, but to see if they are good enough to be promoted to the whole company," said CIO from various companies at Box conference.

this makes the expansion of the < a href= "http://www.91se91.com/news/index_c.asp" > startup company < /a > very fast, and the popular Freemium mode also makes the price very easy to accept.

Nowadays, the popular Freemium mode can help the service providers find the employees who are willing to use them first, so that they can use them at the personal level. If the products can really solve their pain points, they can further promote them in the staff groups, and finally find CIO to customize and purchase the enterprises.

For example, we have reported mobile A/B testing service Apptimize, there are free trial versions for individual users, but their CEO Nancy Hua tells us that most of the income is already customized from the enterprise. And Ping Tai Datafox, which provides information collection and analysis of the company, is now exploring their business models. Although their ultimate goal is large corporate clients such as large financial institutions, they also choose to use free versions to attract analysts from the financial industry to try them out, so as to "force" companies to buy their services. The founder Bastiaan Janmaat told us that this is a process of "education market".

another is the change of the whole industrial chain.

More and more outsourced or remote workers appear, and everyone takes their own equipment to work.

All these make the enterprise software that promotes collaboration more space.

The other impact of cloud service and < a href= "http://www.91se91.com/news/index_c.asp" > mobile device < /a > P is the complete innovation of user experience.

first, it is still because of the change of the "customer customer" situation in the past enterprise market.

Ben Horowitz said that the previous product experience for the enterprise is very bad. The biggest problem is that the people who made the purchase decisions in the past, that is, the CIO, and the end users of those products, that is, the needs of the employees of the enterprises are also different.

CIO is thinking more about whether the product is suitable for the IT environment inside the enterprise, and often ignores the feelings of those products used. "If they buy it, others will use it in the past."

Now, as mentioned above, when your service begins to face your users directly, the so-called experience is no longer a mere empty talk, but a decisive factor in whether others will use it.

, on the other hand, the popularity of mobile devices makes BYOD (Bring Your Own Device, which means carrying its own equipment office) become an irreversible trend. People no longer only visit the company's data from the device or server of the company, but begin to work at any time and anywhere from the various installations. Then comes the fact that everyone is reluctant to endure the bad service originally, and requires that the enterprise products can also provide a very convenient and friendly experience, like Apps in the consumer market.

CEO Phil Libin, Evernote, says that in fact, enterprise products should also treat your users as a single person to please (delight individual human being), instead of treating them as fuzzy batch units, or machines that can tolerate all kinds of bad experiences. Therefore, the design of UI and UX will become more and more important in future business products, because only in this way will employees be willing to use your services in violation of company terms, becoming the first step to truly serve the whole enterprise.

on the other hand, the consumer market and the enterprise market have begun to blur.

In this respect, Evernote is a typical example.

Libin said they started a lot of new functions for the enterprise version, but later found that ordinary consumers also need these functions, so they are synchronized to the two version. "All the functions are collaboration. This is the core of our product, which is no difference between the consumer version or the commercial version."

He said.

In the end, the Evernote business version only maintains a few signature functions, such as digital signature and administrative permissions.

P, of course, these changes have also brought greater challenges to the enterprise market. For example, as employees begin to access their files and applications with various devices in various places, enterprises need to work harder on security to ensure the most important assets, that is, the security of content, and the requirements for remote collaboration and rights management are also getting higher and higher.

however, as Aaron said, the pformation of the entire enterprise market to cloud and mobile is bringing about changes in the business market.

It allows start-ups to have a large number of opportunities to subvert old companies, especially those software companies that are still unable to get rid of the installation mode.

Its innovation cycle will be weekly, which will allow companies to be eliminated in months or even years.

over the past three years, mobile devices have reconstructed the consumer market at an incredible speed. Now, coupled with the wave of cloud services, the wave of subversion has begun sweeping the corporate market.