Hundred Years Old Brand New Vitality

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< p > printing the silk flower color with modern digital technology, will < a href= "http://sjfzxm.com/news/index_s.asp" > silk > /a > "wear" to the wall...

China's ancient silk brand, with more than 120 years of history, and Tai Xiang have settled in Shenzhen.

Yesterday, the reporter learned from the Organizing Committee of SIUF2014 China (Shenzhen) international brand underwear exhibition that the same Thai Xiang is grafting the ancient silk culture with the Oriental underwear belly bag, and intends to make the Chinese silk belly bag a new benchmark for the "a href=" http://sjfzxm.com/news/index_s.asp "fashion" /a.

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< p > < < a href= > http://sjfzxm.com/news/index_s.asp > > Tai Xiang < /a >, which was born in 1892, is one of China's many ancient Silk brands. After experiencing turbulence and decay, it has been revived in the fifth generation of descendants in recent years.

Yesterday, Cui Hengyong, a fifth generation descendant of Tai Xiang, was shown to the Shenzhen Commercial Daily reporter at the headquarters of Nanshan Shenzhen, the same old brand of Tai Xiang 120 years ago.

Cui Hengyong said that in the late Qing Dynasty and the early Republic of China, the handicraft workshop of folk handicraft was once flourishing.

But with the impact of western culture on the ancient Chinese culture, many old brands are gradually dying out, and they share the same fate with Tai Xiang.

We cannot bear to see that Chinese silk has become a supplier of foreign materials, and Mr. Choi has re registered in Shenzhen with "Tai Xiang".

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< p > how to make the old brand reinvigorated? Cui Hengyong thinks that we must have new technology.

With Tai Xiang, the silk printing process and silk function were innovating.

First of all, in the silk printing process, Cui Heng Chung combined with the latest popular digital printing technology to improve the original painting and crafts reproduction technology.

This technology makes silk printing more lifelike and keeping it even longer.

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Below P, Cui Heng Yong boldly innovating the function of silk, not only makes silk "painted" to the wall, but also "silk" goes to the wall.

At the same headquarters in Tai Xiang, Shenzhen, a photo taken by a photographer and an ancient Chinese classic painting hung on the wall for people to enjoy. These emulation pictures and simulation are all silk products.

The most striking thing is a wall. There are several colourful lotus flowers on the wall. But this is not ordinary wallpaper, but silk wallpaper produced by special printing process.

What's more, this special wallpaper is also damp proof and mildew proof.

It is reported that the annual output value of Tai Xiang silk wallpaper and other products in Nantong, Jiangsu has reached 60 million yuan, and the product has also been exported to Britain and other countries by design and cultural taste.

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< p > with Tai Xiang, many new products have been developed. Besides silk wallpaper and family pictures, there are also soft packaging of high-end products.

Cui Hengyong pointed out that traditional silk use is narrow and difficult to promote Chinese culture, and silk has many areas to be developed because of its long storage and good handle.

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"P", "let the ancient silk culture take the fashion art, so that we can renew the vitality of the old brand."

Cui Heng Chung has a new idea in order to live in the same old name as Tai Hsiang.

In May this year, at the Shenzhen lingerie exhibition, Tai Xiang would like to present a "Chinese belly bag" silk fashion show.

For this reason, he specially invited famous designers from Italy to design the Chinese belly pocket.

Cui Hengyong said frankly that the grafting of underwear culture and fashion is one of the ways to revitalize traditional silk. It is only by constantly exploring new technologies and new markets that we can renew our vitality.

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