Ten Golden Rules Must Be Grasped In Clothing Management

　　 1. The law of mat Lai

The law of "80: 20" is also called the rule of "20%.: 20". Its meaning is to determine the ratio of 80 to 20. It advocates that the operators and management enterprises need not be comprehensive, but should focus on the key.

From the point of view of human resource management, business operators should focus their efforts on the management of the business backbone of 20% of the total staff, and grasp the backbone of the development of enterprises. Then, the majority of these 20% will drive the majority of 80% to improve the efficiency of enterprises.

From the point of view of marketing, business operators should seize the 20% key commodities and key users and infiltrate the operation so as to achieve the same effect. From the perspective of financing, business operators should invest limited funds in key projects that account for 20% of the total production and operation, constantly optimize capital investment and improve the efficiency of fund utilization.

　　 Two. Davido's law

Davido's law is named after Intel vice president Davido. Davido believes that if an enterprise is always dominant in the market, it will always be the first to develop a new generation of products and the first to eliminate its own products.

The basic point of this law is to focus on the effectiveness of market development and interest segmentation. People always seize the opportunity in market competition, because only when they first enter the market can they get a bigger share and a higher profit. Intel has pursued Davido's law in product development and promotion, and has always been the developer and advocate of microprocessor. Their products are not necessarily the best and fastest ones, but they must be the latest ones. For this reason, they are willing to eliminate themselves even if the market is selling well.

Davido's law reveals the true meaning of the following success: constantly creating new products, eliminating old products in time, making new products enter the market as quickly as possible, and forming new market and product standards with their own successful products, thus forming mass production and obtaining high profits.

　　 Three. Murphy's law

Murphy's law originated from the US Air Force's 1949 study on the effect of sharp deceleration on pilots. The volunteers were tied to the rocket powered sleigh. When the sledge stopped suddenly, the experimenters monitored their condition. The monitor is an Air Force Captain Engineer Edward. The armour designed by Murphy has an electrode in its armor. One day, during the test which was generally believed to be correct, the armor did not record any data, which surprised the technicians. Murphy later found that every electrode in the armor was misplaced, so he extemporised: if one thing can have two or more than two ways to achieve it, one of them will lead to catastrophic errors, and this mistake will often happen.

Murphy's theory was widely circulated and summed up as Murphy's Law: if a bad thing can happen, no matter how small this possibility is, it will happen and may cause more losses.

　 Four. Van bloom effect

A pair of leather shoes, similar in style and cortex, is sold for 80 yuan in a common shoe store. It will be sold to hundreds of yuan at the counter of a big shopping mall, but someone is always willing to buy it. The spectacle rack of 16 thousand and 600 yuan, the commemorative watch of 68 thousand and 800 yuan, the top 1 million 680 thousand piano of the 1 million 680 thousand yuan, these nearly "sky price" commodity circulation, often can also be popular in the market.

In fact, the purpose of consumers buying such goods is not only to get direct material satisfaction and enjoyment, but also to obtain psychological satisfaction. This is a strange economic phenomenon, that is, the higher the price of some commodities, the more consumers will enjoy it. Because this phenomenon was first noted by American economist Veblen, it was named "the Veblen effect".

With the development of social economy, people's consumption will gradually change from the pursuit of quantity and quality to the pursuit of taste. As long as consumers have the ability to carry out this perceptual purchase, the "Van bloom effect" will emerge. By understanding the "Van bloom effect", we can also use it to explore new business activities.

　 Five, "Weng Ge Marie" effect

The "Weng Ge Marie" effect is the term of educational psychology. It means to give psychological hints to the educator: you are good at it, you can do better, so that the educator can understand himself, tap the potential and enhance his confidence.

Commended and rewarded, the commendant will naturally pursue progress to adapt to the needs of the work faster, and those who are not praised will be given psychological hints, so long as you work hard, chances will surely come.

　　 Six. Hawthorne effect

The Hawthorne factory outside Chicago is a factory that makes telephone exchanges. The factory has perfect entertainment facilities, medical care system and pension system, but the employees are still indignant and the production condition is not ideal. In order to find out the reason, in November 1924, the National Research Council of the United States organized a team of psychologists and other experts to participate in a series of experiments. The central task of this series of experiments is the relationship between productive efficiency and working material conditions. In this series of experimental studies, there is a "conversation test", that is, over two years, experts have to talk to workers for more than 20000 times, and stipulate that during the conversation, they should listen patiently to the workers' opinions and dissatisfaction with the factory, and make detailed records.

The "talk trial" received unexpected results: the output of Hawthorne factory increased greatly. This is because workers have long been dissatisfied with the various management systems and methods of factories, and there is no place to vent them. The "conversation experiment" has made them all feel dissatisfied, so that they feel comfortable and motivated. Social psychologists call this wonderful phenomenon the "Hawthorne effect".

The inspiration from the "Hawthorne effect" is that people will produce countless wishes and emotions in their lives, but few can achieve them in the end. We must not suppress the unfulfilled wishes and unfulfilled emotions, and do everything possible to let them out. This is very beneficial to the physical and mental health and efficiency of the people.

　　 Seven. Cannikin Law

The law of the bucket is about how much water a bucket can hold, which depends entirely on its shortest wooden plank. That is to say, any organization may face a common problem, that is, every part of the organization is often not good and bad, and the inferior part often determines the level of the whole organization. The law of the barrel is different from the law of wine and sewage. The latter discusses the destructive power in the organization. The shortest plank is a useful part of the organization, but it is worse than the others. You can't throw them away as rotten apples. Strength and weakness are relative, and cannot be eliminated. The problem is how much you tolerate this weakness. If it is serious enough to become a bottleneck in your work, you will have to act.

　　 Eight, "hedgehog" rule

The hedgehog rule can be illustrated by such an interesting phenomenon: two sleepy hedgehogs are held together by cold, but they can not sleep well because of their thorns on each body. So they left a distance, but it was too cold to bear, so they came together again. After several twists and turns, two hedgehog finally found a suitable distance to get the temperature of each other and not to be tied up.

The hedgehog rule is the "psychological distance effect" in interpersonal communication. Leaders should learn to use the hedgehog rule and maintain proper relationship with their subordinates. They should not be too high above themselves or confuse themselves with their subordinates.

　　 Nine, Matthew effect

The New Testament. There is a story in Matthew. Before a king went on a journey, he handed three servants a piece of silver, and told them, "you go to business and come to see me when I come back." When the king came back, the first servant said, "master, you have given me a piece of silver, and I have made 10 yuan." So the king rewarded 10 cities. The second servant reported, "master, I have earned 5 yuan for a piece of silver you gave me." So the king rewarded 5 cities. The third servant reported, "master, you have given me a piece of silver, I have been wrapped in a towel, and I am afraid I have lost it." So the king ordered the third servants' silver to be given to the first servant, and said, "whoever is less, he will take all that he has." Give him more and give him more. " This is the Matthew effect, which reflects a common phenomenon in today's society, that is, winner takes all.

For the development of enterprises, Matthew effect tells us that if we want to maintain an advantage in a certain field, we must do so. field Expand quickly. When you become a leader in a particular field, even if the rate of return on investment is the same, you will be able to gain more benefits than your weaker peers. If we do not have the strength to quickly expand in a certain field, we must keep looking for new areas of development so as to ensure a better return.

　　 Ten. The law of cooperation in Washington

The law of cooperation in Washington says: one person is perfunctory, the two are pushing each other away, and the three are never done. It is somewhat similar to the story of "three monks".

Cooperation between people is not a simple addition to manpower, but rather more complicated and subtle. In the cooperation of human beings, assuming that each person's ability is 1, the cooperation between 10 people is sometimes much more than 10 times, sometimes even smaller than 1. Because human beings are not static things, but more like energy in different directions. When they push each other, they achieve twice the result with half the effort.