How Clothing Enterprises Do Well In Marketing Management

< p > clothing enterprises do pay special attention to product development. This is evident from the location of designers in enterprises.

Whenever the season changes, the next quarter's product development will become the core business of the enterprise.

This is undisputed. The problem is that many garment enterprises attach great importance to marketing and their ways.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > marketing > /a > in many consumer goods industries, making a sound and innovative way and means, new marketing methods such as "experience marketing", "emotional marketing" and "Combinatorial Marketing" are common.

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< p > there is a popular saying in the clothing industry, that is, the soul of clothing is a designer.

On the face of it, this sentence is full of philosophies, but if you look at the actual situation of the Chinese market, you will find that this sentence is very misleading.

Because the soul of any product can only be a market, a consumer.

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< p > because the "soul" has a strong market, this has made the fashion industry look for the "big designer" in recent years.

Some enterprises are proud of having "big designer", but no matter whether the "big name" is suitable for their product characteristics and needs.

In order to get the "big name", many enterprises are willing to hire heavily.

The position of designers in enterprises and industries is rising again.

However, what makes people laugh is that there is no "big designer" in the industry.

Some of these tycoons have collaborated with designer designers, but "marriage" is very short.

This creates an interesting phenomenon: on the one hand, small and medium-sized enterprises are struggling to pursue "big designer". On the other hand, the industry giants and big enterprises are declining the "big designer".

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In contrast to the P, < a href= "http://www.91se91.com/news/index_c.asp" > clothing industry < /a > there is a widespread phenomenon of despising marketing and management talents.

As for the excellent professional managers in the clothing industry, there are few stars.

This leads to the low management level of clothing industry and the original marketing mode.

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< p > the fashion press conference in garment industry has certain authority and representativeness. At the same time, it should be the dress rehearsal in advance for next season or next year. It is also a preview of an enterprise's product marketing.

However, at present, some fashion shows are not likely to be popular. Some of them are not even "trend". Besides, the audience is not the media or business people. This makes the press conference and T show become the industry's self performance, and has nothing to do with the market. Many business people have commented on some of the press conferences as "spectacular performances".

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Less than P, many giants in the forefront of the apparel industry's production and marketing are not very enthusiastic about the performances such as the press conference and Ding Tai show. They have devoted their enthusiasm to the market.

In recent years, many of the leading actors in the press conference and T stage have been producing tens of millions of sales. These enterprises have a common character, that is, they are very famous for "name". They believe that through one or two press conferences, they can make the company famous.

Their market behavior is far from the industry giants, and it is superficial to understand the brand and the elements of brand management.

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In the past few years, the a href= "http://www.91se91.com/news/index_c.asp" > China's clothing industry /a /a has made a show. It has become a popular trend. It not only has nationwide, but also has various provinces and cities, and even some counties and towns with more concentrated clothing industry. It has to do several or even dozens of press conferences every year.

The issue and the T show itself are not wrong. The problem is that many enterprises confuse the relationship between the press conference's personality and the commonality of the market and the consumer, and equate the brand operation with the press conference, which puts the cart before the horse.

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< p > Fashion is individuality, clothing is a commonality. In scale production, clothing is only product, so designers only engage in product design.

However, there are a group of fashion designers who like to live with artists. Some of them always like to stand in front of the brand while they cooperate with the enterprises, so that they can sell their brands to their own gold, while the products they design tend to stand behind consumers.

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< p > they attach great importance to the packaging of their personal image and personal brand, but they always appear to be inadequate for the product and brand and the market packaging of the enterprises they serve.

Every year, the "top ten" Awards of various grades and titles are dazzling.

And comment on "top ten", the press conference is an indispensable lever.

This has led some designers to focus their work on the press conference. Once they get the "top ten", the enterprises that provide famous dancing and cooperation will become forgotten corners.

A strange phenomenon has come into being. Designers have become famous, but their service enterprises and brands are unknown.

On the top of their heads, the "designer of fashion" halo, salting the market in salon, guiding consumption in the aroma of coffee, blindly copying the personalized fashion culture of Paris and Milan in the popular Chinese market, is the real reason for the shorter and shorter marriage period between some designers and enterprises.

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