Dunhill'S Adventurous And Luxurious History

Starting from Alfred Dunhill's opening of his first auto accessory shop more than 100 years ago, and the international automobile race sponsored by early twenty-first Century, this dauntless adventure spirit runs through the whole history of Dunhill development and becomes the style and characteristics of Dunhill.

This adventurous spirit, coupled with the unique understanding of luxury, has created Dunhill's brilliant today.

An adventurous and luxurious history. "Dunhill driver" is the name of young Alfred Dunhill for the company. This great career began in London in the early twentieth Century.

At that time, driving was only a way for a few people to entertain and entertain. These people were generally wealthy sons, adventurous aristocrats, or rich and unruly people.

When the young racing drivers in Vitoria finally got their hands off, driving the car to the extreme, enjoying pleasure, crazily and stimulating, the identity driving suit became a problem, requiring special clothing.

And Alfred Densilusi is the one who supplies them.

Always luxurious in the summer of 1902, Alfred opened a flagship store on the very fashionable ConduitStreet street, and soon achieved great success.

Then in 1904, Dunhill won the gold medal of "driving and occupying costumes" at the international clothing, fabrics and Textiles Fair held by the Crystal Palace.

Dunhill opened two shops in London and was named "tailor shop for motorists".

In the early twentieth Century, wealthy and well paid drivers were proud to have Dunhill's driving costumes.

Dunhill has taken a luxurious approach to the idea that there are always some people in the world who are willing to pay extra for the excellent quality of the product.

He said: "if our products can fully meet the expectations of the upper class, the price is not so important relative to the quality of excellence."

Dunhill has a loyal and honorable customer group, each of whom is the fashion leader at that time.

The list includes king Alfonso of Spain, Duke of Kent of Norway, king of Siam (today's Thailand), Egyptian king Farooq, Prince Bernhard of Holland, Dagong of India, Somerset Maum, Oliver Hardy and so on.

Almost everyone likes Dunhill perfume and Dunhill cigars, and hopes to know the time through Dunhill watches, and write letters to friends and relatives with Dunhill's pen and stationery.

Dunhill's most famous customer during the war was British Prime Minister Churchill.

After the war, many stars joined the camp of Dunhill customers.

Nowadays, people can take a look at the unique antique products of these celebrity celebrities in Chartwell.

Dunhill has also made remarkable achievements in the United States. Dunhill's Rollagas lighter is the favorite of "Elvis" Elvis.

Alfred is a genius in speculating on consumer psychology.

More importantly, he is a loyal driving enthusiast, even a bit fanatic.

In 1903, Alfred was caught by a policeman on his way to Cobham on the Portsmouth highway, driving his deDion car at a speed limit of 12 miles an hour.

Because of this incident, he invented a controversial "police detector".

The detector looks like a pitional product between a pair of driving goggles and binoculars.

With it, even if the police disguise themselves as gentlemen, motorists can find their existence half a mile away.

After paying 42 or 63 shillings for such a super value service, the oil giants in the early twentieth Century had enough time to enjoy the pleasure of driving.

Dunhill and ALFIE, Hollywood's new film "ALFIE" ("Alfie" is also plated as "romantic man"), based on the classic film of the same name in 60s.

The famous actor Judy Law (JudeLaw) plays the hero Alfie.

In the movie, as a guide of luxury and fashion, he walked freely in the senior social places in New York. His luxurious elegant clothes and costumes also became a major attraction of the film.

Dunhill is proud and proud to appear in this film, helping Judy Law play the charm of Mr. fashion.

The design of the Dunhill Sidecar series writing tool Sidecar series is inspired by Dunhill's classic "Torpedo" series, in which all the insiders and art connoisseurs are standing in front of the series of "Limousette" pens.

The design of the cap is exquisite, gorgeous and full of art.

Pure silver is chosen as the basic material, and the exterior is treated with high quality black paint, and the famous Steib side car logo is also attached.

As early as the 30s of last century, Steib was famous for its classic art decoration style.

This writing pen commemorative Mr. Alfred founded Dunhill in 1893, and the world limited sale of 1893.

Dunhill custom-made clothing, custom-made clothing often reflects the essence of the brand, like Dunhill's custom shirts and Western-style clothes this autumn, as well as luxury custom made leather goods.

Dunhill professional technicians will make meticulous measurements and records for guests, and discuss with guests on a wide variety of fabrics and other options.

This season's brand new custom shirt absorbs the details of the exclusive advanced custom garments.

The exquisite production technology of professional British shirts is reflected in every detail.

The latest tailored suit is another finishing touch of British cut.

SavileRow's exquisite details are everywhere: the fine ring-shaped ornaments of the jacket; the interior traces without traces; the inner pockets that can accommodate the tickets.

Dunhill, the old aristocracy, has redecorated its flagship store at 48 Jermyn street in London, and has launched a series of unique luxury services, including the world's top gentlemen's beauty room, an independent senior ordering service VIP room, a wonderful leather world and a world-famous, unparalleled cigar room.

The aristocratic service is successfully combined with Dunhill's classical British style.

Launched a very retro style men's beauty service.

Customers enjoy superb workmanship in classic hairdressing chairs (Dunhill LondonTradition series of beautiful leather parcels) while watching the stock quotes or cricket matches on personal TV.

The new senior custom service VIP room is handled by a senior tailor and a shirt tailor.

The room is equipped with Dunhill's unique innovative lighting and lighting system. It can change the different lighting effects in various occasions at any time, so that the distinguished guests of Dunhill can inspect the color of the fabric in different light environments and maximize the customer's clothing requirements.

Yang Jing: editor in charge