The Year-End Promotion Of Western Fujian Clothing Market Starts Early.

Buying new clothes in the new year is a traditional consumption item for people to welcome the Spring Festival. As the Chinese traditional Spring Festival approaches, the promotion campaign of the year-end clothing market in central cities starts to "fight".

Recently, reporters visited Yancheng clothing market.

In the end of the year, the sales promotion war started early in Zhongshan Road. Reporters found in Zhongshan Road that although there were nearly two months away from the Spring Festival, many businesses took advantage of all kinds of promotional advertisements due to the recent cold weather.

"Full 300 yuan reduced 80 yuan", "full court specials, buy one get one", "winter temptation, full court cotton shoes 500 yuan to send 120 yuan" and other promotional advertisements are full of Yancheng store doorway, many businesses have launched a lot of activities.

"Sales promotion this year is earlier than in previous years."

A shopping mall guide told reporters that the financial crisis this year, business is harder than last year, since November, the store began to do all kinds of promotional advertising, in order to enhance the "popularity", but customers are not more than the same period in previous years.

Another shopkeeper, who sells thermal underwear, says that because of the recent cold weather, the store has launched various promotions in a timely manner.

Consumers are enjoying the "discount". With the development of economy and competition, more and more promotions have been launched in recent years.

Reporters found in the interview, faced with various promotional activities, many consumers do not like the past "get together to buy."

In a shopping mall in Zhongshan Road, Ms. Wang, who is picking clothes for her children, said that in previous years they bought clothes for children during the new year or a season discount for businesses. "This year, many shops have a lot of preferential activities. Some stores seem to have special prices all the year round.

I will not choose time to buy clothes.

Mr. Zhang has just picked up a suit in a man's clothing brand shop. He told reporters: "this brand has not been discounted in the past year. Many clothes have hit 20 percent off this year, just met, and bought a set."

Many people are tired of buying people who bought a lot of people a year ago. They also choose to start with less traffic.

Reporters in Zhongshan Road around a few shopping malls around the circle, found that the flow of people did not sell as much as usual, there is no queue at the cash register.

"When you have time, you can go out shopping, for fear that many people will not buy beautiful clothes."

Ms. Chen, who is trying on clothes in a department store, told reporters that clothes will be discounted in many clothing stores in the past few years, but most of them are left behind by customers.

Many stores are promoting sales now. She simply goes out to buy them early.

If you enjoy shopping, don't forget many "eyes". The experts remind the public that most of the coupons will create a plan that allows consumers to pay more and get fewer coupons.

Some are limited to the scope of the purchase of goods, such as the purchase of some floor bedding, bags and other unused commodities.

Some provide that the cash coupon can only be used during the activity.

When consumers buy Promotional products, it is best not to repeat consumption in order to earn enough money, so they should be careful in calculating.

At the end of the year, we should pay attention to the tricks of merchants such as "limited gifts, sending them to the end", "full court folding", "shopping and sending coupons" and so on.

In addition, we should carefully check when buying, some businesses may sell defective products while promoting sales activities.

If a customer fails to make a careful inspection at the time of purchase, when he finds a problem, he will go to the merchant again. The businessman will always prevaricate the customer with the "special commodity not to be returned". In fact, it is illegal. Unless the "defective goods" and "processed goods" are marked on the invoice, it is impossible to shirk the "three package" obligation on the grounds of discounts.

Yang Jing: editor in charge