2014 Shishi International Fashion, Closing The High-End Shopping Malls, Docking The Fujian Style Dress Into A Bright Spot.

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< p > the seventeenth sea Expo and 2014 stone lions international fashion week came to a close yesterday. This year's exhibition is the most impressive business model innovation, the most worthy of mention is the new docking of business and brand. < /p >
< p > from last year's Expo, the organizers introduced more than 20 famous national department stores, shopping centers and commercial real estate, signed the settlement agreement with Shishi brand "a target=" _blank "href=" http://www.91se91.com/ "dress" /a ", breaking the traditional brand expanding business mode. At this year's Haibo conference, Shishi's a target= "_blank" href= "http://www.91se91.com/" > textile /a /a a target= "_blank" href= "http://www.91se91.com/" > clothing > _blank > chamber of Commerce once again innovates business mode, invites famous shopping malls in Yuecheng, Wanda, COFCO and other countries to enter the production workshop of enterprises, making business and brand more intimate contact and deeper docking. < /p >
< p > < strong > the head of high-end shopping mall enters Shishi enterprise < /strong > /p >
< p > it is understood that at last year's Haibo conference, Shishi's < a href= "http://www.91se91.com/" > textile and clothing > /a > chamber of Commerce held the "new mode of China's clothing business alliance - cross border docking conference and strategic signing ceremony", attracting more than 150 lions lions textile and garment enterprises such as Wirancis, rich bird, star, and Wolf Road. The representatives of more than 20 main business groups, such as shopping mall, commercial real estate and so on, include Beijing first business group, Wanda Plaza, Cade land, Wuzhou commercial real estate, Guangzhou Baima clothing wholesale market, Hangzhou Sijiqing Network Technology Co., Ltd. and other famous representatives. < /p >
This year, the Shishi textile and clothing association once again broke the traditional mode of the docking meeting, invited the famous shopping malls such as Joy City, COFCO and Wanda to enter the enterprise, and deep docking with the enterprises. "In recent years, because of frequent participation in the China International Fashion Week, our popularity has improved, so some shopping malls also take the initiative to negotiate with us." Liu Yiqun, chairman of Wolfe Road, said. Before that, wolves wanted to enter the big shopping malls in the country and had to make up their minds. Even so, the shopping malls would put forward very harsh conditions. In the eyes of these stores, "foreign monks chant chanting", international brands will always be more popular than domestic brands. < /p >
< p > to change this misunderstanding, from April 18th to 21, the Shishi textile and clothing association invited the heads of these high-end shopping centers to enter CABBEEN, Jin Yuan, Wolf Road, siron, bin Nu, San Lang Lang, W-FIVE, big brother, Xiao Pai PI and other Shishi brand clothing enterprises, inspect the workshop, communicate with the responsible person at the scene, explore the direction of cooperation, and explore the new mode of the development of Fujian style clothing market. < /p >
"P >" directly into the enterprise, targeted very strong, you can specifically explore the matter settled in the mall. Last year, I joined in the business alliance meeting organized by Haibo, but at that time I only exchanged business cards. Through this docking, we will know whether the enterprise is the target of our investment. "The relevant person in charge of Yuecheng said, it is understood that this is the first time they have entered the Fujian brand enterprise and docking with the enterprises. < /p >
< p > < strong > create trend to lead consumption < /strong > /p >
< p > "Shishi men's clothes are both good in style and quality, but they can't go up in the big shops. What's the problem?" a general manager of a shopping mall threw up such questions. His queries also resonated with the enterprises. < /p >
< p > "Shishi's brand is not inferior to the famous brand. The key is to make efforts in packaging and brand building. We must create a trend of popularity and get the popular voice, so as to attract consumers." Wang Chieh, general manager of Beijing full Teng Brand Management Co., Ltd. < /p >
< p > "Shishi brand must pursue the added value of brand, and form a more mature brand as soon as possible." COFCO officials said. < /p >
"P" and the Deputy Secretary General of the China clothing association, Jiao Pei, stressed that Shi Shi brand should pay attention to design research and development, and introduce creative masters. Only by doing well in internal work can we break through the market. < /p >
< p > "this docking activity has become a platform for deep communication between our enterprises and large shopping malls. We have discussed the problems existing in the local development of Shishi brand clothing enterprises, and sought the way out for the stone lions to enter the mainstream sales channels." In this regard, the Shishi textile and Garment Chamber of Commerce executive vice president and the chairman of the bin Nu Wang Ren prizes commented. < /p >