Shoe Clothing Research And Development Enterprises Explore How To Take The Road Of Independent Research And Development.

< p > the topic of this issue is our focus on independent research and development. The current fabric enterprises are looking for the magic weapon for survival and development, and independent research and development is undoubtedly the key to win the initiative in the competition, actively respond to the current economic situation, grasp the opportunities for pformation and upgrading, improve their core competitiveness and constantly grow bigger and stronger.

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For this topic, this time we invited 6 responsible persons of "a href=" http://sjfzxm.com/news/index_s.asp "> /a > enterprises, and asked them to talk about the sour, sweet, bitter, spicy and spicy experiences of enterprises in their independent research and development to share with you.

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< p > < strong > pre investment is the cornerstone < /strong > < /p >.

< p > < strong > Shandong Dai Yin: the cooperation of industry, University and research has drawn up advantages: < /strong > /p >

< p > enterprises and Donghua University, Wuhan Textile University, Tianjin University of Technology, and general post armament equipment research institute and other institutions of higher learning and scientific research institutions have established cooperative relationship between industry, University and research, and have carried out research on new spinning technology.

In addition, enterprises and Donghua University, Shandong textile Career Technical College used joint form of education for undergraduate and specialist education, and Shandong University and Peking University jointly founded EMBA courses, has trained more than 200 people.

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< p > strong > Gaomi Fuyuan: develop an efficient R & D mechanism < /strong > < /p >

< p > in recent years, the enterprise has developed a R & D mechanism that takes the core competitiveness as the leading factor, and has set up an efficient cross departmental R & D project team.

At the same time, in order to fully mobilize the enthusiasm of R & D personnel, ensure the efficient operation of R & D work and improve the overall performance of R & D system, enterprises have also established R & D organizations and human resource management systems that are compatible with R & D process and R & D project management system, including the organizational structure of R & D system, R & D personnel training, R & D personnel salary management and R & D personnel's incentive mechanism.

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< p > < strong > Huzhou Yongchang: five initiatives to promote development, < /strong > /p >

It is the guarantee of funds, and the annual investment in the R & D will be no less than 2 million yuan; two, the management guarantee, the R & D personnel will directly contact the customers, fully understand the market demand; three is the equipment protection, the enterprise will put in the professional design software, the proofing machine, the small sample dyeing machine, the coloured light box and other testing instruments and so on. At the same time, we will establish the colored yarn and special yarn library; four is the information assurance, the enterprise will send the research and development personnel to visit the exhibition, the museum, the shopping mall, the show and so on. At the same time, they will subscribe to the fashion magazines and websites, so that the R & D personnel can grasp the fashion trend information for the first time. Five is the industry university research cooperation, and the enterprise has carried out a series of school enterprise cooperation with Zhejiang University, Zhejiang Sci-Tech University, China Academy of fine arts, Zhejiang University of Science and Technology and Soochow University. < p > enterprises will continue to do the following five guarantees in the early stage of investment: 1.

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< p > < strong > Wu Jiangfuhua: the benign cycle of input and output < /strong > /p >

< p > in addition to bringing about 3% of the annual sales volume for new product development and technological innovation, the company has also set up an inter departmental R & D team to focus on the main strength and technical backbone of sales, procurement, R & D, production and quality inspection.

It is precisely because of this series of pre investment that enterprises can develop more than 400 new fabrics every year, and these products account for an increase in sales in those years.

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< p > < strong > Wu Jiangjin Tong: three break, three stand reform, < /strong > < /p >

< p > the enterprise has been advocating for employees to achieve "three breaks and three stands" for many years.

First, we must break away from the mindset of emphasizing objectivity and inaction, set up the spirit of fighting hard for success and strive for success; two, we must break away from the conservative mentality of sticking to the rules, establish the pioneering spirit of being the first and pioneering and pioneering spirit; three, we must break away from the complacent attitude of being content with the present situation and not making progress, and establish the spirit of the times that keeps pace with the times and dares to pcend.

It is in this good atmosphere that enterprises can actively and steadily push forward internal reform and move forward steadily on the road of sound development.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_s.asp > > Shandong Huafang < /a >: skillful integration of business and technology < /strong > /p >

< p > the independent research and development of enterprises is mainly to combine business with technology. The so-called independent research and development is by no means a closed door. The R & D personnel should first combine the information of the market, trend and customer feedback to put forward the direction of research and development. After repeated communication with all sides, the new product category can be finally determined.

In addition, enterprises invest 200~300 million yuan each year in personnel training, learning materials, hardware configuration and so on, and develop more than 100 varieties.

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< p > editorial comment: early investment is the cornerstone for enterprises to carry out independent research more efficiently.

From the point of view of the sharing of the heads of enterprises, stable financial support, active production and research cooperation, efficient R & D mechanism, cutting-edge popular information, good team spirit and cross department R & D team are the main directions for enterprises to invest in the early stage.

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< p > < strong > the design team is forward striker < /strong > /p >

< p > < strong > Shandong Huafang: improve efficiency by comprehensive team < /strong > < /p >

< p > Enterprise R & D design team is composed of three parts: designers, market developers and technicians.

The market developer will feedback information to designers according to the direction of the market. Designers combine the trend of the season with the upstream and downstream industries to establish specific plans. Finally, the technical personnel will be combined with the production conditions to implement the production.

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< p > < strong > Shandong Dai Yin: draw inspiration from the major exhibitions < /strong > /p >

< p > in order to inspire designers and developers to create more fabric products that are more in line with fashion trends and market demands, enterprises will regularly arrange for them to participate in exhibitions such as China International fabric exhibition, PV exhibition and French Texworld fabric exhibition.

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< p > strong > Gaomi Fuyuan: from the forefront of information to establish the direction < /strong > /p >

< p > the enterprise will arrange R & D personnel to collect the trend information of exhibitions and conferences at home and abroad, organize them to regularly browse the websites of various popular trends, and classify and select according to the collected information, so as to establish the next research and development priorities, and concentrate on the selective design and development of new products.

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Editor's comment: the design team of the enterprise will draw inspiration from the major exhibitions, conferences, and < a href= "http://sjfzxm.com/news/index_s.asp" > trend /a href= website, and identify the next research and development direction.

At the same time, in order to carry out product research and development more efficiently, the design team's cooperation and cooperation become more and more clear, and the links between designers, market developers and technicians become more and more closely related.

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< p > < strong > technical support backing up < /strong > /p >

< p > < strong > Wu Jiangfuhua: the development of quality equipment support technology < /strong > < /p >

< p > enterprises have high quality equipment, such as nylon raw material production equipment, CAD design system, quick sampling equipment, small sample dyeing machine and new combined warping machine, as well as corresponding inspection and inspection laboratories, which provide a good guarantee for the development of independent R & D technology.

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< p > < strong > Shandong Dai Yin: patent research and development competitive advantage < /strong > < /p >

< p > enterprises have always attached great importance to the research of original technology. Researchers have carried out a series of innovations in such technologies as slub yarn, embedded spinning, compact spinning, pigment dyeing, etc. the products developed by these technologies have obvious competitive advantages in the market.

Up to now, the company has obtained 5 invention patents, dozens of utility models patents and many awards.

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< p > < strong > Huzhou Yongchang: inheritance, introduction, cooperation, multi pronged < /strong > /p >

< p > enterprises are pformed from state-owned enterprises, workers have strong quality consciousness and operation skills, and many excellent technologies have been well inherited. Meanwhile, the introduction of advanced equipment such as Italy SMIT, German DONIER, French Stan Bill halter and Swiss SSM precision winding machine has also promoted the development of R & D technology.

In addition, strategic cooperation with enterprises with imported digital printing has well integrated the superior resources of the upstream and downstream industries as well as different industries.

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< p > < strong > Gaomi Fuyuan: external experts help enterprises develop < /strong > /p >

In addition to the introduction of advanced equipment, enterprises from Indonesia engaged in dyeing and finishing technology experts for many years to do technical support, planning for the design style and overall trend of each quarter, and help enterprises complete a series of works such as process environmental protection, technological innovation and product development, P.

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< p > editorial comment: technical support is the foundation and guarantee for enterprises to carry out independent research and development.

From the perspective of responsible people's sharing, high-quality equipment support, innovative research and development of patents, technological inheritance and introduction, upgrading of fabric texture, and strategic cooperation among enterprises are all considered from the perspective of technology.

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< p > < strong > direction finding efficiency > /strong > /p >

< p > < strong > Wu Jiangjin Tong: make beautiful women's fine fabric < /strong > < /p >.

< p > the research and development of enterprises is mainly based on women's wear woven fabrics. Therefore, R & D personnel will conduct targeted research based on a series of demands on styles, colors and functions of women when buying clothes, so as to make products satisfying customers.

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< p > < strong > Shandong Huafang: two R & D mode to meet market demand < /strong > < /p >

< p > the current independent research and development of enterprises is mainly divided into two aspects: trend development and specific varieties development.

Trend development is the designer's independent design and development based on the seasonal elements. The products launched by this kind of development contain the popular elements of the future or this season.

The development of specific varieties pays great attention to the functionality and comfort of products. R & D personnel will give priority to the cost elements, and independently develop products according to the grades and corresponding market needs of customers.

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< p > < strong > Gaomi Fuyuan: making low carbon environmental friendly green fabric products < /strong > < /p >

< p > the relevant person in charge of the enterprise thinks that as a responsible enterprise, in pursuit of interests, it should also bear the corresponding social responsibilities.

Therefore, when developing fabric, the first thing to consider is whether the product is low carbon and environmental protection, followed by functional, hand feeling, aesthetics, comfort and cost.

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Editor's comment: an excellent fabric enterprise can only identify the location and conduct targeted research after identifying what kind of fabric products are suitable for its target customers, so as to improve the R & D efficiency of P and maximize the return of investment.

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< p > < strong > overcome difficulties and promote development < /strong > < /p >

< p > < strong > Shandong Huafang: enlarge the promotion and pform the new product into real single < /strong > /p >

< p > although business personnel communicate with customers frequently, the quantity of products newly developed and designed can be converted into real ones is still very limited.

In response to this situation, enterprises have made corresponding adjustments in the promotion of new products, while strengthening the training of extension personnel, and adjusting the current promotion plan accordingly.

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< p > < strong > Wu Jiangjin Tong: grading and dropping the profits of plagiarism < /strong > /p >

< p > the problem of new product plagiarism is difficult to prevent in the industry. In view of the current situation of vicious competition among competitors, the strategy adopted by enterprises is to put new products into important customers first, then invest in the two tier market after a period of time, and finally turn the products to the public, thereby reducing the profit margins of plagiarism.

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< p > < strong > Yongchang, Huzhou: artistic accomplishment has narrowed the gap at home and abroad < /strong > < /p >

< p > despite the fact that enterprises are trying to build strong R & D power, they still encounter the common problem of Chinese design and development, which is quite different from that of foreign countries in terms of creativity and artistry.

Aiming at this problem, the enterprise has made two adjustments. On the one hand, we should continuously train and enhance the artistic accomplishment of R & D personnel.

On the other hand, school enterprise cooperation with major art institutions will help to promote the artistic level of the development team. At the same time, we should choose the original art resources of the university to carry out industrial production.

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< p > < strong > Shandong Dai Yin: shorten cycle and win customer recognition < /strong > < /p >

< p > new product R & D is based on the development of new technology, but at present, research and technology and products in the medium and long term generally lack market identity, which makes enterprises lack strong partners when developing advanced and forward-looking new products with downstream customers.

In response to this problem, enterprises have shortened the R & D cycle and broken the current situation with the slogan of "rapid development and catering to market demand", laying the foundation for cooperative development with customers.

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P > editorial review: difficulties in the promotion of new products, plagiarism preemption of labor results, the existence of a large gap with foreign products, and a series of problems plagued many fabric enterprises.

In order to get rid of these problems, the fabric enterprises have various tricks: increasing the promotion of products, grading new products, improving their own artistic accomplishment and shortening the production cycle.

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< p > < strong > enterprise viewpoint < /strong > < /p >

< p > < strong > fabric enterprises can not forget the quality and safety of < /strong > < /p >.

< p > in recent years, many textile enterprises are facing many pressures such as rising cost and decreasing orders.

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< p > influenced by these factors, many fabric enterprises began to make use of the relatively low price of raw materials and labor costs abroad, and imported fabrics and garments from abroad to save production costs, and put more resources into product design, store operation and brand shaping.

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< p > however, a few days ago, the inspection and Quarantine Bureau of Jiangsu Jiangyin inspected the imported garments and found that there were many problems such as poor sewing, improper splicing, serious stains and so on.

For this reason, the inspection and quarantine department interviewed the distributors of imported garments, pointed out the risks existing in the products, asked dealers and brands to find loopholes, eliminated potential risks, and sent several quality control personnel to factory inspection.

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< p > "going out" is a major strategy for enterprises. A slight carelessness will bring adverse effects to the development of enterprises.

In this regard, the Jiangyin inspection and Quarantine Bureau reminded the relevant enterprises that the technology level of the pfer destination countries is generally not high. Some of the technology level is quite different from that of the domestic level. We should focus on the technical level and quality assurance capability of the relevant OEM enterprises, timely send quality inspection personnel and technicians to factory inspection, strengthen quality control and technical guidance in all links, and solve the quality problems in the production process.

It is necessary to strengthen the source control and risk early warning of the factory, and focus on checking whether the raw and auxiliary materials of the imported garments conform to the requirements of China's laws and regulations, whether the labels are in conformity with the physical objects, and so on, so as to ensure the smooth sale of the imported clothing.

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