Denis General Merchandise Pformed Into Large Comprehensive Shopping Plaza

When the Asian financial crisis ravaged the economic depression, it stood on the commercial ruins of Zhengzhou after the fall of Asia. It rose to the stage of the emergence of new supermarket formats and expanded to the battlefields of domestic and foreign commercial giants in the middle of P.

In the Henan business corps, the 17 year old Denis, though a young boy, has been leading the Henan business for many years.

As the first commercial enterprise in Henan, whose sales volume has exceeded 10 billion yuan, in the past 17 years, Denis has made solid progress and promoted the steady development of enterprises with the concept of sustainable management. It has left an indelible "flame youth" for Henan's business.

< /p >

< p > < strong > hypermarket format rekindle market fire < /strong > < /p >

< p > November 1997, when Zhengzhou business was in the doldrums, Denis people's Road store opened quietly.

In that year, it was called the "closing year" of Zhengzhou's big shopping malls.

On the ruins of a commercial war, a number of old shopping malls, such as Zheng Bai, Zai Bai, and Shang Cheng mansion, were deep in the mire of management and faced with the tragic fate of falling down at any time.

< /p >

< p > however, Wang Rensheng, chairman of Denis department store, which has never been involved in commerce, firmly believes that Zhengzhou has huge market potential in the future, so long as there are good commodities and affordable prices, it will surely make Henan's retail market "cake".

< /p >

< p > stick to the bright future.

In June 1998, Denis launched the first hypermarket store in Henan.

The new selling format of equivalent selling was born. In fact, the price, the beautiful environment and the rich goods instantly ignited the depressed retail market in Zhengzhou, when the store had a turnover of 180 million yuan.

In half a year, a number of shopping malls in Zhengzhou are competing to set up supermarkets to sell goods.

< /p >

More than p years later, this unforgettable "reversal" experience was brought up. Many business executives also lamented: "business is sticking to it. The more depressed it is, the bigger business opportunities that reverse market reverses."

Wang Rensheng, known as the "king of the Christmas lights in the world", is convinced that he will eventually become a new world by adhering to and innovating in the retail industry.

< /p >

< p > < strong > sustainable management, creating chain Empire > /strong > /p >

< p > 1997, under the background of a depression in the national department store, Denis stores opened quietly in a query.

In 2011, Denis department store successfully jumped into the "billion club" with annual sales of 10 billion 800 million yuan, becoming the first commercial enterprise in Henan to break through 10 billion yuan.

In 2013, its sales amounted to 14 billion 200 million yuan, of which the sales volume of department stores was 7 billion yuan, and the sales volume of supermarket stores was 6 billion 600 million yuan.

Explore its sales growth curve, you will find that it used 14 years of success to enter the ranks of billions of enterprises, its turnover has increased by tens of times.

< /p >

< p > this series of figures is a leaping development track of a Taiwanese capital enterprise that has never been involved in business in Henan. It faithfully records the evolution curve of a business group.

< /p >

< p > nowadays, Denis department store has become a retail group integrating department stores, hypermarkets, convenience stores and logistics distribution. It has 15 department stores, 44 large stores and 122 convenience stores in more than 10 provinces and municipalities in Zhengzhou, Luoyang and Pingdingshan, forming a sales network based on Zhengzhou and radiation Henan.

It is commendable that the road of expansion always adhered to a principle, relying on its own property and implementing a sustainable business model.

< /p >

Wang Rensheng P has always insisted on the practice of the self-sustaining property mode, which not only kept Denis's sales performance for many years, but also laid a solid foundation for his future expansion.

< /p >

< p > < strong > the steady expansion mode is thought-provoking. < /strong > < /p >

< p > tracing back to the development course of this ten billion business enterprise, you will find that its growth path is closely linked to the three stages of Henan's commercial development.

From 1998 to 2006, Denis and Jin Bo Da "two golden flowers" met each other fiercely, and led the commercial era of Henan.

In 2006, with the acquisition of Jin Bo DA by the big business group at a high price of 421 million yuan, Henan business also ushered in the commercial Warring States era of "galloping horses" in the expansion of business giants at home and abroad.

< /p >

< p > at present, accompanied by Zhengzhou Huarun the Mixc in the 27 business circle to open the era of "selling Mao Mao", Denis, David city is also preparing for it. It is planned to open before the end of the year, plus the two phase of the new business mart, the Henan and Zhengzhou business will leap into a new era.

< /p >

< p > tracing back to the past 20 years of Zhengzhou's commercial development process, there are several details which are thought-provoking: in 2000, Shiseido's entry into Denis department store Zhengzhou people's Road store marked Denis's "high ground" of Henan's boutique department store.

Subsequently, CD, GUIIC and many other famous brand cosmetics and clothing brands entered the country, and many brand sales reached the top ten in the country.

International brand dealer executives said that Denis chose to look at its robustness.

< /p >

< p > Cai Yingde, general manager of the group, said that at present, the retail industry is heading for large-scale and large-scale development. Next, Denis will work hard to develop "comprehensive shopping plaza".

Denis City, with a total area of nearly 400 thousand square meters, is built in accordance with the high standard of "century old shop" and is scheduled to open before the end of the year.

It is expected that in the next few years, the group's performance will continue to grow rapidly, so as to continue to lead the leading goal of Henan's retail industry.

According to the plan, by 2016, the group will realize the expansion plan covering 18 provincial cities in Henan, with a commercial area of 5 million square meters, covering many kinds of formats, such as general merchandise, marketing Mau, hypermarket, convenience store and so on.

< /p >