Chen Kaitong, President Of China Min Bai Hui Retail Group,

< p > < strong > seek to change the county level commercial pattern < /strong > /p >
< p > < strong > Business Daily reporter: Hongyi Baihui Plaza is the second project of Huian Fujian Baihui in Huian. What kind of idea does the company take to build a large shopping center in this county level market? < /strong > /p >
< p > < strong > Chen Kaitong: < /strong > mainly for the following considerations. First, urbanization has become the "a href=" http://www.91se91.com/pioneer/ "theme" /a "in the future development of China, and urbanization has accelerated the process of urbanization. In recent years, the urbanization of Huian has been advancing rapidly, and some large projects have been launched. Correspondingly, the business intensity of Huian will also increase significantly. Second, Huian's economic growth and population growth are rapid, and the consumption power of various towns, such as Luoyang, Chong Wu, Dongling, Tu Zhai, Shan Xia and Jing Feng, is strong, and the total population of Huian has reached nearly one million. Huian has so far not yet had a relatively large commercial shopping center to meet the one-stop demand arising from the expansion of time and space brought about by urbanization and urbanization. < /p >
< p > strong > Business Daily reporter: what is the meaning of building a large commercial shopping center in Huian for the China retail capital group? < /strong > /p >
< p > < strong > Chen Kaitong: < /strong >, since the opening of the first shopping mall in 1997, China min Bahui has gone through 17 years of development. In the course of more than ten years of commercial journey, the reason why China and Fujian are getting farther and better is mainly due to the continuous innovation of business models and the effective satisfaction of consumers' needs. The first shopping arcade mainly deals with department stores. In 1999, when we opened the store, we added the supermarket format to the department store supermarket mode. In 2010, when the Wucun store opened in Xiamen, we added fresh food and fresh food on the basis of the previous format, forming a new mode of "Department store + supermarket + catering + fresh". Subsequently, all kinds of stores in China and Fujian have gradually added fresh formats to meet the daily needs of the surrounding consumers. < /p >
< p > if we say, Anxi store, painted store and Wucun store respectively represent the first three generation stores of Zhong min Hui, "a href=" http://www.91se91.com/pioneer/ "mode" /a ". So, Hongyi Baihui Plaza is our fourth generation business mode, that is, in a commercial area with enough building area, planning culture, shopping, catering, theaters, leisure, social networking, even child education and training and other formats to create a real "big food and drink shopping" large business center, one-stop meeting people's almost all experience needs, this is also the traditional entity store, and even the electricity supplier can not match. < /p >
< p > < strong > corporate culture < /strong > /p >
< p > < strong > the core soft power of Min Bai Hui is < /strong > /p >
< p > > "Baihui shopping, warm times to", all consumers who have been to China Bahui shopping center will remember this sentence, because Zhong min Hui said so. < /p >
< p > "different shopping malls, the key to the quality of products is gatekeeper. The core of competition between enterprises is not only the quality of goods, but also the service and the corporate culture they carry." As president of Zhong min Hui retail group, Chen Kai said so. < /p >
< p > < strong > Quality > /strong > /p >
< p > < strong > the best consumption time is left to customers < /strong > /p >
Ms. P, who lives near the Yun Gu District in Quanzhou, has developed a habit of finding a time every week to purchase the store in China. "Although it is a little far away from the distance, the" a href= "http://www.91se91.com/pioneer/" quality > /a "is relatively guaranteed. Ms. Cheng said so. < /p >
< p > quality is guaranteed! Many people are holding the same idea as Ms. Zheng and entering the shops of Zhong Hui Bai Hui. < /p >
Since P was born in 1997, min Bai Hui has consistently been adhering to the "quality first" business philosophy. In 2002, China min Bai Hui passed the ISO9001 quality management system certification, and put forward the quality policy of "integrity management, innovation and innovation, perfect service and sustainable development". Since then, the management concept of Min Bai Hui has been deeply rooted in the hearts of the people, including customers and employees themselves. < /p >
< p > Chen Kaitong said that the core of the quality management of the Min Hui Hui is the "1/3 principle", that is, the commodities that have reached the 1/3 shelf life are rejected, and the goods with the 1/3 shelf life are off shelves, and the signs and isolation are no longer sold. "This will ensure that consumers buy their products back in the best consumption period." Chen Kaitong said. In order to better enhance the quality control, Zhong min Hui also invited the provincial quality inspection center to conduct spot checks on the shopping malls regularly, so as to truly achieve the goal of "checking customers". < /p >
< p > < strong > > a href= "http://www.91se91.com/pioneer/" > Customer < /a > < < /strong > > /p >
< p > < strong > customer is always right. < /strong > /p >
< p > a customer who was wandering in Fujian Bahui shopping mall accidentally touched a glass and broke it. A staff member of the shopping mall came over. The customer thought, "I'm losing money today." Unexpectedly, the staff took the customer to the customer service center and said very politely, "Hello, sir, we know you didn't mean it, so you don't have to pay for this commodity, but please register here so that we can handle it." This customer is very moved to say, "your Parkway is really putting the customers in the first place. We will come here to buy it later." < /p >
< p > "customers first, customers' interests first", "customers are always right". This is a belief held by Min Bai Hui employees. Therefore, in the Min Hui Hui, there will be "careless breaking things without paying". In the Middle Fujian Baihui shopping, there are many things to buy, and the employees of Baihui can help them; the electric cars are placed in the designated parking lot of Zhong min Hui, and there are special security guards responsible for safety. In the Fujian Fujian Baihui, the guide buyers only sell the right ones, and do not sell expensive ones. Even a certain brand of promoters will push the sale of another brand of goods to customers, because customers are the best; in Fujian Bahui, even if you buy things in other shopping malls, there are product problems. If you can do it, the customer service staff and service personnel of Baihui will also help to solve them enthusiastically. < /p >
< p > what is people-oriented? This is people-oriented. Chen Kai said that the core idea of Min Hui Hui's corporate culture is "integrity" and "today's money does not make tomorrow". What enterprises pursue is sustainable development. < /p >
< p > under the escort of corporate culture, Zhong min Hui Hui has been developing again and again, and has won one after another "a href=" http://www.91se91.com/pioneer/ "honor" /a. Over the years, China Fujian baichui has been awarded the honorary title of the national "hundred cities and thousands of shops without counterfeit" demonstration shop, "the advanced enterprise of" 100 cities and 10000 stores to create brand "activities, the" national business enterprise culture Excellence Award "," women's civilization post "and the national" youth civilization ". < /p >