Management And Operation Skills Of Clothing Terminal Single Store

Terminal management is very simple for people who have experience in clothing, and has nothing to do. It is difficult to ask a salesperson to order good products for sale, but for those who have not done costume experience, it is very difficult to do so. There are too many things to do, and they do not know where to start. In fact, for the management of terminal single store, as long as we have grasped several aspects of it, we can operate and operate in accordance with certain methods and local conditions. Terminal management includes personnel management, goods management, shop management, account management, training management, promotion management, information management, customer service management and so on.

　　 Personnel management

The management of personnel is the management of recruitment, screening, entry, post and other related work. Each terminal determines the quantity and position of the shopping guide according to the size of its own shop, the number of passengers and the actual operation. Excellent guides can smoothly sell the color fabric styles and general products in the general image shop, and let the terminal with good image and good products become more icing on the cake. Therefore, the choice of shopping guide is quite important. The selection of guide buyers should be selected from age, image, morality, quality and skills.

Generally speaking, excellent guide buyers should have the following basic requirements: regular facial features, handsome appearance, good image, good temperament, cheerful personality, responsibility, initiative and quick thinking. Excellent shopping guides also have relevant industry knowledge, brand knowledge, product knowledge, certain sales ability and communication skills.

　 Two, goods management

Goods management is one of the most important links in terminal operation. The management of goods includes several aspects, such as goods safety management, goods in and out management, listing of goods, sales analysis of goods, inventory management of goods, and order management of goods.

Safety management of goods: terminal should carefully count the quantity and quality of products when entering or leaving goods. For those who can solve the problem, they should try to solve the problems such as thread and ironing on the spot. For those who have obvious quality problems, they must not deal with sales, so as not to affect their reputation. For holidays and peak sales time, they should also do well in order to avoid unnecessary losses.

Listing of goods: according to local market conditions and seasonal conditions, timely communication with agents or companies, do a good job in quantity, style, type, and time to market, so as to seize the opportunity.

Sales analysis of goods: terminal customers make a summary analysis based on the recent sales and market demand, analyze sales varieties, fabrics, colors, styles, etc. at the first time, replenish or replenish similar products for sale, and refund and promote sales of unsalable goods.

Order management of goods: reasonable and scientific order can not only drive inventory digestion, but also promote sales in the quarter. According to the market situation, the analysis of the sales of our products and the reasonable budget of the goods, the terminal customers estimate the variety, quantity and style of the goods needed in the next quarter, and make a scientific ordering guidance plan combined with the product development situation of the company in the next quarter.

　　 Three, shop management

The image of the store directly determines whether the customer enters the shop or not. The image of a good shop hall has a great attraction just like a magnet. A good shop must give people a sense of dialogue and attract people in the first time. A good storehouse should be clean, neat, warm, comfortable and pleasant, and let people yearn for it.

In the current space and shelf props, how can we do a shop to make people reluctant to forget? First, environmental hygiene. The whole terminal store is clean and clean regardless of the ground, glass, shelves, models, fitting rooms and rest stools. The lighting is bright, the store is commodious, and the action is convenient. Second, the products are rich and neatly arranged. The goods are displayed with beautiful appearance, fast color, clear theme and reasonable collocation. The windows are seasonal, storytelling and dynamic. Third service in place, feel warm. Even a cup of tea, a book, a greeting, a gesture, a smile can make customers feel and feel warm.

　　 Four. Account management

Standardized account management is more conducive to the development of terminal operation. It plays a very important role in the collection of goods sales, sales analysis, goods in and out, inventory management, ordering guidance, store evaluation and so on. The management of accounts mainly includes general ledger management, subsidiary ledger management, report management and document management.

General ledger management and subsidiary ledger management: the so-called general ledger refers to the general account of all the goods in the terminal store, which reflects the change of the daily inventory data of large categories of goods. Ledger refers to the detailed account of all the goods in the terminal store, which reflects the daily data changes and the actual stock situation of all the goods on sale and purchase, which is conducive to the objective and direct reflection of the sale of goods, and can classify the products in time.

Report management and document management: sales daily report, sales month report, sales statistics and other reports are conducive to account checking and sales analysis. Check the basic data of the accounts, and summarize the data.

　　 Five, training management

Excellent shopping guide can create more performance, and training for shopping guide can cultivate more excellent shopping guides. Training for guide shopping includes job training, skill training, service training and so on.

Post training: job training includes industry knowledge, brand knowledge, product knowledge, shop operation knowledge and so on.

Skills training: skills training including display training, sales skills, collocation skills, account management, information collection, etc.

Service training: service training includes appearance, service etiquette, telephone etiquette, customer service etiquette and so on.

　　 Six. Promotion management

Terminal customers develop promotional activities based on market demand, holidays, product launch and seasonality.

The general promotion methods of sales promotion are: first, the creation of the atmosphere of the store, and the adaptation of the selling atmosphere, the seasonal atmosphere and the atmosphere of activities. Second make clear the theme, content and promotion plan of sales promotion activities. Third mastering inventory, replenishing goods in time, purposeful and targeted selection of goods promotion.

　 Seven. information management

Mastering information and grasping the accuracy and timeliness of information can help terminal stores to take the initiative in the current fierce market competition. Information management includes collection, analysis and feedback of all information related to terminals, such as market information, brand information and goods information.

　　 Eight, customer service management

The operation of terminal stores requires a good and harmonious environment, which is bound to develop customer service management. Customer service management includes government relationship management and customer service management.

Government department customer service management includes business, tax, property and other departments to deal with the relationship, and establish a harmonious and good business environment.

Customer service management includes establishing customer information, implementing customer classification management, and maintaining key customers' holiday greetings, gift giving and other relationships. Properly handle customer disputes or complaints. Establish good reputation in the local area.