How To Deal With Financial Crisis For Emerging Home Textile Enterprises

The financial crisis has swept the globe, and the foreign trade market has shrunk sharply.

The shrinking foreign trade market has led foreign trade enterprises to turn to domestic sales and increase the competitive pressure of the domestic market. This chain reaction has led to the adverse market environment.

Now that we do not look at the situation of the first tier enterprises, some enterprises that are in the two or three line will surely try to climb up in the near future and will not be able to climb down.

Maybe a lot of small businesses will die next year.

Unlike clothing, clothing has developed more than twenty or thirty years from home textiles. Enterprises in the industry are basically stable, while the home textile industry has been on the rise for a short time. Many enterprises are just starting, and the difficulties will be great.

The outbreak of the financial crisis has made many consumers cautious and less desire to buy, resulting in the adjustment of China's real estate industry. This will also have a great impact on the home textile industry, especially cloth art.

However, the future of the textile industry is still great. Home textile products are also a necessities of life.

The most important thing for an enterprise now is to have a good position, to have its core product, and to have an innovative design to cater to the tastes of Chinese consumers.

According to China's national conditions, the concept of consumers in China and abroad is very different. Foreign consumers may update their products in a relatively short period of time, but domestic consumers may be updated for two to three years, maybe longer.

The two is to establish a development strategy to clearly understand who the company's customers are and who the suppliers are.

In this period, we must not be blind.

The crisis is also an opportunity. During the SARS period in 2003, when everyone was worried about life and death, many enterprises still sprang up.

So finding a right way in front of a crisis can be a good opportunity.

At this stage, the sales mode of the home textile industry now develops from simple traditional wholesale to multi-channel marketing: traditional wholesale outlets, gift channels, TV direct selling channels and mail order channels.

These new sales patterns bring new income to enterprises, and at the same time aggravate the competitive power between enterprises' sales channels.

Therefore, enterprises should create different brand strategies, win the domestic market with new thinking mode, relieve the pressure brought by the crisis, and seize the favorable opportunity for development.

Analysis of the above problems, we also see the support behind front-line marketing: factory!

Because they are mainly in the form of OEM to survive, the conversion relationship between export sales and domestic sales has led to a large number of processing plants losing their orientation, the same as being engaged in export: is it building their own brands or changing careers?

To build up their own brand, we must face the status quo and seek a space. In this competitive and developing industry space, as a newly emerging enterprise or a modern enterprise, there are two points for survival and development. One is: the core strategy of a company creates competition; the other is the marketing strategy competition of the professional manager.

Guan Jian looks at the charm of the bosses.

Yang Jing: editor in charge