Inventory Management Rules For Distributors
Sales volume ratio
That is to say, the ratio of sales to the total sales volume of the company is checked.
If the sales volume of the enterprise is growing, but the sales volume of the company's sales volume is low, the salesperson should strengthen the management of the distributor.
Although sales are growing fast, the increase in fees exceeds sales growth.
A large quantity of goods will be purchased if the discount is deducted. No discount will be made, even if there is not much stock or purchase, and the goods will be bought to the high discount competition company. This is not a good trading relationship. Customers are not loyal to you, indicating that your customer management is not in place.
Payment recovery The state of affairs
Payment recovery is an important part of dealer management. Although the sales volume of dealers is very high, the problem of recovering money is not smooth or a lot of money is delayed.
Understanding corporate policies
Salesmen can't blindly pursue sales growth. The salesperson should let the dealer understand the policy of the enterprise and comply with the policies of the company, thus promoting the growth of sales volume.
Some improper practices, such as disrupting the market's vicious competition and fleeing goods, have increased sales, but harmed the overall interests of enterprises. Therefore, letting dealers understand, comply with and cooperate with the policies of enterprises is an important aspect of salesmen's management of distributors.
Sales varieties
Salesmen first need to know whether the products sold by distributors are all the products of their company, or just part of it.
Although the sales volume of distributors is very high, the products sold are limited to products that are salable and easy to sell. As for the commodities that the company hopes to promote, the commodities with higher profits and new products, dealers are unwilling to sell or do not actively sell, which is not a good practice. The salesperson should try to make the distributor balance the products of the company.
In addition, when purchasing goods, dealers usually classify products with key products, products and products. In order to strengthen the management of distributors, salesmen should try not to let each other regard their company's products as key products and cultivate products.
The status of commodities
The display status of goods in the distribution shop is very important for promoting sales. Salesmen should support and guide distributors to display and display their products.
Inventory status of goods
The shortage often happens, the performance shop does not pay much attention to the goods of its own enterprises, but also shows that there are not many contacts between the salesmen and the distributors. This is a serious job dereliction of duty for the salesmen.
The shortage of dealers will result in many opportunities for enterprises to lose. Therefore, inventory management is the most basic duty of salesmen for dealer management.
Participation in promotional activities
Do distributors actively participate in and cooperate fully with all kinds of promotional activities organized by their companies?
Every time the sales promotion takes place, and the number of sales increases accordingly, which means that the distributors are well managed. Dealers do not want to participate in or do not cooperate with various promotional activities organized by the company. The salesperson will analyze the reasons and formulate countermeasures. Without the participation and cooperation of promotions, promotions will only cost money.
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