After The Fall Of Footwear B2C, Can O2O Help The Market?

Here world clothing shoes The Xiaobian of the hat net is to introduce the footwear B2C, and O2O can save the market.

Recently, rumors about Le Tao were sold, and the long lost footwear B2C Le Tao appeared again in the field of vision. It is rumoured that Le Tao has been sold for $10 million. Le Tao CEO Bi Sheng has led the original Le Tao team to start a business. In an interview with sina science and technology, Bi Sheng said that he was taking children and was unable to answer the purchase. He could receive an official interview in early May after the end of his vacation.

　 Le Tao, good fun buy vertical B2C occupied.

Yue Tao was founded by Bi Sheng in May 2008. During 2010 to 2012, it invested 70 million dollars in LIAN strategic resources, Tiger Fund and Tak Tong capital. However, today's Le Tao's scenery is no longer. As a leading enterprise in the vertical B2C field, Le Tao's peak from the top to the bottom is not really letting people think. Is it true that the "electricity supplier is a hoax".

Le Tao's past competitors are not optimistic about Le Yue. In 2011, Tencent invested $50 million in good luck, and Dafeng Jay capital invested $30 million. However, since 2013, the situation of capital burn out has made the website's browsing and trading volume decline. At the beginning of this year, most of the employees of Beijing good operation center were dismissed after being compensated for 3 months' salary, leaving only a few people to deal with after sales business.

Le Tao invested 200 million yuan in marketing in 2011, which was used separately in public terminal, portal advertising, video website and so on. In the age of frenzy of burning money in e-commerce enterprises, vertical electricity providers were blindly expanding under the agitation of venture capital and scrambled for bigger and more homogeneous platforms than low-cost ones. However, when the financing was fast burning, the cost of obtaining traffic increased significantly, and had to abandon the platform strategy and transform the footwear brand, but soon suffered the transformation pains.

There are also some vertical B2C in 2011 and 2012, which are gradually disappearing in the public eye.

　　 O2O can the shoe industry be revived?

Almost all the development of China's B2C can not be separated from the same path. In the early days, the market gap was cut through the price war, and the market share was cut. Nowadays, the vertical electricity suppliers of shoes are facing bankruptcy. On the other hand, the traditional entities at the end of the line begin to march into the electricity supplier field at the end of 2013, but this time, instead of vertical B2C, they become O2O.

Emerging as new footwear O2O's representative, Wan Yu Yun, CEO Yao Yu, said: "the decline of footwear B2C makes us see that the way of electronic business platform is not desirable by burning money. The era of low price has become the past. Competition in the future must be a return to the competition of products and services, where the Internet can be a good tool."

Ten thousand shoe mall's O2O is to let consumers enter the offline shop to experience, enjoy services, feel products, and then through two-dimensional code and other technology applications, guide consumers to online transactions, give more benefits and benefits to online transactions, so that the cost of service, storage costs, return rate and so on will be greatly reduced. On line, there is no need to burn a lot of money for traffic. Yao Yao calls this mode reverse O2O.

According to the insiders, the O2O mode of ten thousand shoe mall appears to be more sober. Through the quick response logistics system, it reduces the stock pressure and the cost of goods distribution, and forms a complete closed loop from R & D, production, operation, sale and service, so as to benefit consumers, distributors and manufacturers Dou Dou, thus promoting the smooth transformation and upgrading of the footwear industry, and the impact on the footwear industry will be reflected in the next one or two years.

The Internet is moving from simple asset operation to online and offline integration. There will be no Internet and traditional enterprises in the future. Brand and service will become an important driving force. Online retailers It is also integrated into a part of the service to realize the integration of brand, experience and marketing.