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    Reasons For The Loss Of Customers In Ten Clothing Stores

    2014/5/9 10:39:00 27

    Clothing StoreCustomer TurnoverBusiness Strategy

       1. shopping guide at will Be dressed in And dress up


    The clothing of the shopping guide is sometimes one of the reasons that affect the customers' buying mood, because the decoration and sale of the store and the dress of the shopping guide are the first impression of the customer, especially the dress and dress of the staff. Wearing poor, tasteless sales and shopping guide staff, it seems that customers feel that they are not professional enough, there will be no good service and professional.


       2. shopping guide's fried dough sticks and flicker performance


    Many customers are very annoying salesmen or salesmen who are too ditto and boast. They often talk like endorsements, and are professional announcers. Customers will feel it, just do not say it, just face the customer as long as they need answers, incidental considerations can do, do not be too ditto and flicker performance.


      3. shopping guide's poor and rich


    Some guide buyers see customers enter the door, first weigh the customer, then decide whether to guide shopping and promotion. Remember, "enter the door is the guest" truth, do a good job of reception. Many customers who are interested in shopping or purchasing power are very ugly.


       4. guide shopper is OK, do not mess with "director". Discount Law "


    When many stores sell, they like to use the "director discount method" to attract customers. But now many customers know this trick, so the effect is rather poor. It is best to answer the customer's questions and answers, product testing and experience demonstration.


       5., the professional level of the shopping guide is not enough to ask three questions.


    The salesperson's professional level and sales skills are not enough. Even if he asks three questions, he often gives customers a sense of distrust.


       Six Shopping Guide Greeting is not too much or indifference.


    Some of the salesmen think they are more expensive in the store, ignore the customers who seem to have no purchasing power, and even use their eyes to look at the customers with the "you bought it", causing a very bad effect. There is, of course, a similar way of holding customers away from home for many years, frighten their customers to "run for the best."


       7. no one greeted them, and the guests walked around at random.


    Some stores tell the shopping guide not to be too enthusiastic to greet customers when they are training, so that customers can choose to stroll slowly and do not disturb the customers. In fact, that's not right. Warm greeting and proper guide shopping guide are professional skills and basic courtesies required by professional guide buyers. It is also a kind of respect for customers' performance, making customers feel at home, which is what customers want and what we want to achieve.


       8. customer complaint handling skills and poor skills


    Customer complaint handling is poor or not timely, which means driving customers away. Customer complaint skills are as important as selling skills. Seize a complaining customer and win ten referrals. If you lose a complaining customer, you will add ten more propagandists to help you with negative information.


       9., the sale of tickets is too excessive.


    It is irresponsible to make a promise and make a hasty commitment. Professional and responsible statements and attitudes are customers who can see, hear and feel. Do not treat customers as fools or injustice. Do not think that customers are not knowledgeable. Now customers have plenty of money and time, but others are better than three. They still do well in professional product knowledge and services. They are flickering and overblown and vouch, and now they are not popular.


       10. do not understand consumer psychology.


    Understanding customer needs and meeting customer needs is what customers need, not selling skills and shopping skills. Understanding the needs of customers, finding out the advantages of their products, and satisfying the needs of customers with quality guidance techniques are 100% accurate sales methods.

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