Green Industry Makes The Textile Industry "Smile Curve".

Here world clothing shoes The Xiaobian of the hat net is a green industry. Spin The "smile curve" turns "smile curve".

Jiang Ming was born in 1964. From 1984 to 1988, he studied in wool textile specialty of Qiingdao University. From 1988 to 1999, he worked in Zibo chemical fiber General Factory. From 1999 to 2006, he joined with others to set up Zibo Sai textile company as general manager. In 2006, he started his own business and set up Zibo Nai Qi Biological Technology Co., Ltd. (hereinafter referred to as "Nai Qi"). He served as chairman and general manager. In April 2013, he founded Qingdao Nai Qi Er Biotechnology Co., Ltd. as chairman of the board.

Nair is engaged in research and development of marine biomass new materials, alginate fiber, natural biomass new material, corn silk and natural bamboo charcoal, and has been pioneered in seaweed medical dressings, naval battle first aid packages, and flame retardant service suits, so as to fill gaps in domestic and military fields.

In 30 years, I did one thing.

In May 4th, the reporter went to interview with nzir company in the hi tech Zone, and Jiang Ming came to the product exhibition hall with enthusiasm. He came into view of all kinds of shirts, pajamas and towels made of corn fiber and seaweed fiber.

These products and achievements began in the age of Jiang Ming University. In 1984, Jiang Ming was admitted to Qiingdao University to study wool textile. After graduation, he went to work in Zibo chemical fiber General Factory. In 1999, with the idea of taking advantage of his youth, he left here and opened a textile export company with his friends.

Professionally born and struggling in the textile industry for many years, Jiang Ming is well aware of the cruelty of competition in traditional textile industry. "Industrialization must be developed in depth, and new materials and products must be developed." In 2006, in order to win in the textile industry, Jiang Ming started his own business and founded Nai Qi Er Textile Technology Development Co., Ltd.

At that time, pure cotton was popular in China. But six or seven years ago, foreign countries gradually reduced their cotton clothing and replaced them with corn fibers and bamboo fibers. Jiang Ming calculated: two tons of corn can produce a ton of corn fiber, compared with cotton, the cost is greatly reduced. He began to focus on the domestic blank and put his eyes on developing corn fiber.

But at that time in China, textile enterprises engaged in specialized production, either weaving or spinning. "New product development involves dyeing, finishing, manufacturing, spinning and other links, focusing on one point, it is very difficult to form a R & D chain." Jiang Ming is willing to fight for this. "A mixture of parameters can not, a batch of cloth will be completely discarded." Under such pressure, a year later, the corn garments passed the small and pilot tests smoothly. In 2010, maize and silk products were industrialized.

During this period, Jiang Ming also saw in the media reports that the leader of the state visited Germany and was given a seaweed shirt by the German side. In 2005, he learned that Professor Xia Yanzhi of Qiingdao University in his alma mater was developing seaweed fiber and decided to cooperate with his teacher.

In August 2009, Jiang Ming signed a cooperation agreement on research and development of alginate fiber with Qiingdao University, and established the Qiingdao University Nai Qi textile new material technology research and development center. He specially appointed "Taishan scholar" Xia Yanzhi as director of R & D center. The PM2.5 mask containing seaweed fiber was launched in August 2013. Seaweed high-end medical dressing, blood pack, wound paste and so on 5 series of products, will also face the market.

It is precisely seen that the new fiber industry has not been involved in the field. Jiang Ming has found a way out, and nahill has gradually become a "dark horse" in China's textile industry. In his own words, he has done one thing in recent years.

Excavating the green benefits of natural fibers

At the beginning of najill company's establishment, Jiang Ming decided to take a road of green textile industry to develop green, low carbon, environmental protection new textile materials (corn, bamboo, hemp, chitin, alginate fiber) industrialization application. "At present, chemical fiber accounts for most of the textile fibers and is difficult to decompose after being abandoned. Natural fibers can be biodegraded and recycled. " It is Jiang Ming's goal to excavate green benefits.

"Corn fiber clothing is green and environmental friendly, and can be degraded in 30 days after burying in the soil. Compared with chemical fiber clothing, its production process can also reduce greenhouse gas emissions by 50%. Apart from corn fiber and the prospect of seaweed fiber, Jiang Ming is more confident. "Traditional textile materials are mainly derived from land and oil, and seaweed comes from the ocean, which is renewable resources, inexhaustible and inexhaustible." He believes that alginate fiber is a high-end technology product, in today's situation of land and oil resources are decreasing, marching into the ocean and developing the source of fiber third, become a new way for human survival and development. {page_break}

In addition, Jiang Ming injected alginate fiber into the textile industry, which will greatly reduce the amount of cotton and arable land and ensure China's food security. "China is a large country of seaweed production. The industrialization of alginate fiber will drive output value, which is of great significance to the textile industry, planting industry and marine ecological maintenance."

At the same time, alginate fiber has the natural nature of self flame retardant properties, and no harmful gas is produced after encountering fire, which is incomparable with other materials. Jiang Ming told reporters that at present, seaweed fiber products are mainly for the army and fire services, and will be mass-produced in the future, facing ordinary people.

Insist on going Green textile production The development of the industry depends on the green industry to gain economic benefits. "Seaweed fiber project is conducive to environmental protection and benefit our grandchildren and grandchildren."

"Smiling Curve" innovative business philosophy

In addition to research and development, Jiang Ming also pays attention to the market. "After the development of new materials and finished products, to be accepted by the market, it is necessary to establish the 7 links of R & D, design, production, logistics, distribution, terminal and brand."

This integration is vividly painted as a smile curve. Jiang Ming firmly grasped the R & D and brand ends of "smile curve" and integrated all links in manufacturing, sales and other industrial chains. "Can not be confined to production, elongate the industrial chain, in order to produce benefits, turn the wry smile curve into a smile curve." Jiang Ming said.

From textile to clothing, Jiang Ming divides production into well-known enterprises in China, and controls the core technology in the production line and protects intellectual property rights. This ensures that the company will devote its efforts to R & D and sales and become a "light company" that always maintains light assets. On sale, the company sells fabrics and sells garments, sells fabrics to big brands, Heng Yuan Xiang has more than 2000 stores, and mercury home textile has 3000 stores.

Although there were no factories, Jiang Ming did many things that many famous textile enterprises could not catch up with. This business model has been regarded as a model for the transformation of traditional textile industry by experts both inside and outside the industry. "We learn Nike, Adidas, from fabric to finished products, and apply for patents." They use Nike ADI mode to realize the dream of seven wolves.

Jiang Ming said that Nash's development depended on the innovation alliance, which benefited from government support. Innovation allowed the company to win social recognition. In 2011, Jiang Mingrong was named "star of entrepreneurship" in Zibo. "I think it's very meaningful for people to use the seaweed fiber finished products with moderate price to save cultivated land resources. I'm content to do that. Jiang Ming's words, let reporters feel an entrepreneur's sense of responsibility and inner strong positive energy.

China's textile industry has a long history, but Nash is only a tiny part. But Jiang Ming has injected a lot of vitality into Zibo's textile industry with a series of innovative practices. It has inspired textile enterprises to reshuffle their cards and become pilotage in the era of ecological textile.

Jiang Ming has invested 67 million yuan in the 8 years since the establishment of nahill. Looking ahead, he thinks there is still a lot of work to do. They will continue to work on new environmentally friendly functional textile materials. technology R & D and industrialization, and establish a powerful sales channel to deliver information and products to consumers and benefit the society.