Keqiao's East Wind Blows Fashion Flowers.

May 8th, 2014 China Keqiao International Spin The fairs and Accessories Expo (spring) came to a close. The exhibition has 1308 booths and 625 exhibitors. The exhibition area is 31 thousand square meters, creating the most famous spring fair in the past. Zhejiang red and green blue textile, Ding Ji printing and dyeing, Fu run group, Zhangjiagang Sha Chau, Wujiang Hualian, Changzhou Jiahong, Fujian Sanhe, Guangdong and so on, a large number of well-known textile enterprises have actively participated in the Textile Fair.

During the 3 day exhibition, 30356 registered professional purchasers increased 9.8% over the previous session, including 4399 overseas buyers, an increase of 15.3% over the previous session. The total turnover reached 4 billion 811 million yuan, representing an increase of 9.5% over the previous session.

After years of cultivation and accumulation, the Keqiao Spring Fair has become one of the most important exhibitions in China's textile industry. This high-quality trade platform has undoubtedly been recognized more and more, and has attracted tremendous attraction for enterprises.

　　 The host takes advantage of the land to seize business opportunities.

Zhejiang red green blue textile printing and dyeing Co., Ltd. and Shaoxing Ding Ji printing and dyeing Co., Ltd. are the "regular traders" of the exhibition. They can also be hosts. They attend every year, and the booth is fixed.

Dozens of local exhibitors, such as red green blue and Ding Ji, take the exhibition as an effective platform to show the strength and image of the company. Through interaction with the new and old customers, we can understand and grasp the current trend and market trend of the fabric. These local enterprises attached great importance to the Keqiao Textile Expo, which has been "registering" every year and occupied the business opportunities of the host country.

Shaoxing County Asia ball Knitting Co., Ltd. is a production enterprise mainly developed with new fabrics. It has a production base of more than 3000 square meters. This time, the product is moved into the exhibition hall, which means that users can know their products through this platform. Song Gaosheng, the head of the company, said: "our business is not large. The purpose of the exhibition is to promote the image of the company so that buyers can understand our products and development capabilities."

Huang Xinming, deputy general manager of Zhejiang red and blue textile printing and dyeing Co., Ltd. said: "we hope that at the door of this international, professional and branded fabric event, we can achieve a higher level of performance." Xiao Jianyao, deputy general manager of Shaoxing Ding Ji dyeing and Printing Co., Ltd., said: "the Keqiao Textile Expo at home is the most cordial and effective." More potential customers have been excavated through the Keqiao Textile Expo.

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　 New technology boosts green environmental protection

"There is no doubt that today's textiles with green materials are very clear and will become an important factor in the direction of the market." Wang Jing, from Taiwan Zhu Sheng Hua Nye Technology Co., Ltd. This is his first participation in the Textile Expo. He brought the functionality of the nanomaterials developed by the company. cloth 。 Wang Jing introduced: "the fabric is made of bamboo charcoal, coffee charcoal, ore heating nanofibers and crystal cool nanofibers. It has the functions of sweat absorption, deodorization, antibacterial and bacteriostatic effect, and energy saving and low carbon reduction. This is the most fashionable functional functional fabric nowadays."

The main natural environmental protection brand is not only one of bamboo products, but also the main bamboo fiber product of Shaoxing East Textile Co., Ltd., which has been the focus of the exhibition during the Expo. According to Yu Yuefeng, director of the company's exhibition, the main order of bamboo fiber shirts made by the company during the exhibition is in good condition. clothing Because the handle is more stab, the company uses chemical methods to make bamboo pulp and bamboo foil, and add polyester fiber, which not only softens the fabric, but also preserves the characteristics of bamboo fiber.

"Although the market is still in the cold market this year, the company's customers are still in an endless stream. This is because more and more people are concerned about natural, natural and environment-friendly fabrics." Yu Yuefeng said that the company will regard green environmental protection fabric as the top priority in the future and intensify its efforts to promote it.

According to statistics, more than 85% of exhibitors are exhibiting new products during the Expo. Zhejiang Yi Meng Yuan Co., Ltd. has launched a new technology called "flat screen digital printing", which combines technology with environmental protection. Wang Yingru, director of the company's sales, told reporters that traditional printing has problems such as limited color matching, large amount of color matching, serious waste of waste pulp and large pollution discharge. Although digital inkjet printing can solve some shortcomings of traditional printing, digital printing still has problems such as inadequate penetration, low yield, and unable to achieve many kinds of technology.

"Flat screen digital printing technology is developed from the lack of printing technology. It not only improves the efficiency of color separation, improves the quality of printing and reduces the cost of personnel, but also solves the problem of reuse of residual pulp and reduces energy consumption and sewage discharge. Wang Yingru said that this technology can not only satisfy the personalized production of the market, but also meet the needs of mass production. Therefore, once the technology is launched, it is welcomed by purchasers.

Innovation leads the new wave of fashion

Adhering to the theme of "fashion, quality and green", the development of Keqiao Textile Expo is closely related to the word "fashion trend" and "fashion creativity". Zhejiang Yuyue Textile Co., Ltd. as the development base of national women's clothing and chemical fiber fabrics, participated in the exhibition for the first time. Wang Juntao, manager of the company's foreign trade department, said that he had come to the exhibition with the attitude of testing water and only brought some products, but the actual situation was better than expected. The atmosphere is very good, and encountered many high quality customers.

Talking about the reasons for the company's popularity, Wang Juntao believes that the high sensitivity to fashion is the company's most prominent advantage. "We have set up an information department to pay attention to the costumes in Europe's major shows, and make adjustments at any time according to the needs of customers." According to him, another advantage of the company is the innovation of the whole industry chain. "The company has cooperation with the raw material suppliers both at home and abroad, and the partners will provide first-hand information to us, so that we can have a deeper understanding of our customers. In addition, there are many excellent ones at the exhibition. Designer It will help the company's upstream and downstream docking. "

Zhejiang fan's Textile Co., Ltd. is the third time to participate in Keqiao Textile Expo. It is understood that this time brings more than ten thousand kinds of fabric products, and the company has also chosen the largest exhibition hall of the current spinning Expo. Song Tianyu, director of the company's exhibition, told reporters: "this year, Venters is the main body of the thick craft fabric, using 3D embossing, 3D jacquard technology, so that the fabric is both fashionable and beautiful."

According to Li Lixiang, general manager of Shaoxing Textile Co., Ltd., with its latest product, the latest product is introduced: "in recent years, textile has been focusing on brand advantages and constantly developing new fabrics. This exhibition company has brought the latest Sara. With the advantages of light, smooth, sweating and other remarkable functions, similar embroidery's beauty and elegance lead the fashion trend of spring and summer fall. In the future, er textile will pay more attention to product quality and innovation, increase investment in product technology innovation research and development, and continuously provide more high-quality and innovative fabrics for related enterprises at home and abroad.

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Reporter's notes

Exhibition enables enterprises to make progress together

It has been a while since the end of the exhibition, and has been busy sorting out the information collected at the exhibition. When I think about it carefully, I will feel the progress of Keqiao Textile Expo.

As a platform for the exchange of information in the industry, the Organizing Committee of the Textile Expo organized a series of professional activities to further promote the effectiveness of the exhibition. During the interview, the conversation with a business owner was most impressive. He said that participating in the exhibition had benefited the enterprise greatly: "the market depends on collectives to make bigger, and common progress can attract customers." The Expo is giving all exhibitors a chance to rapidly upgrade.

The development of the exhibition also illustrates the growth of the industry. The use of environmental protection materials and technology at the fair is concerned about the ecological environment. It reflects the responsibility of enterprises to the social environment, and is also a major trend of fabric development in the future. In keeping with the trend of the times, we are always concerned about the fashion trends of domestic and foreign advanced production technology and fabrics. It also shows that the awareness of independent innovation of our fabric enterprises is constantly improving.

"World textile sees China, Chinese textile sees Keqiao". I believe that the Keqiao Textile Expo, which has gone through 16 years of hardship and development, will play a more important role in leading the Chinese fabric and promoting the development of enterprises in the future, and the future of China's fabric industry will be even better tomorrow.