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Ma Yun Entrepreneurship Story Sharing

2014/5/22 11:00:00 83

> a href= "http://www.91se91.com" > Alibaba < /a > landing in the US.

Starting from a middle school English teacher who doesn't know how to read and send e-mail, it is now the largest e-commerce empire in China.

At the age of 50, half a booklet is only described in two words.

In February 1999, Ma resigned from public employment. At the beginning, venture capital financing was not smooth.

Recently, the listed documents disclosed the scene of Ma Yun's early business meeting, and more than ten people gathered in a small room, similar to pyramid selling occasions.

In the past 18 years, the Chinese Internet has gone through the boom and boom of the Chinese Internet. It has also condensed the hardships and splendor that Chinese entrepreneurs have gone through: the three venture, the listing delisting, the dispute with major shareholders, and not being CEO, until today, Ali went to the United States to list in P.

Ma Yun, who was the third college entrance exam in 1984, has been a secretary and porter for three times after the first 2 failures. He worked three rounds for magazines, went to work in the daytime, and went to night school in the evening, and finally reluctantly entered Hangzhou Normal University's English department. After graduation, he went to Hangzhou Dianzi University to become an English teacher in P.

Despite his frustrations, Ma's ability to learn English and his chances of success helped him to start his own business.

1994, Ma Yun founded the first institution: Haibo plation agency.

The first month's income is 700 yuan, and the rent is 2000 yuan.

Ma Yun himself carried his sack to Yiwu, set up a booth to support the plation club, and organized the first English corner in Hangzhou two years later.

Ma Yun told the Chinese Entrepreneur: "I thought there was a need for plation and it should be successful."

1995, Ma Yun, known as "the best English in Hangzhou", was entrusted by the Zhejiang Provincial Communications Department to the United States to collect debts. In an accident, she contacted the Internet in Seattle. He identified the Internet as the future direction and found that China's websites could not be found.

After returning home, Ma Yun and his wife and friends raised 20 thousand yuan to create Haibo network. The three employees were Ma Yun, Mrs. Ma Yun Zhang Ying and He Yi Bing.

And launched the Yellow Pages project in China, the mode of which is to provide Internet information publishing and homepage for Chinese enterprises. At that time, the charging standard was a homepage, 3000 words plus a photo, charging 20 thousand yuan.

At that time, Ma Yun, who promoted yellow pages in China, was regarded as a "liar" by many people.

By the end of 1997, China's yellow pages were profitable.

But after the cooperation with Hangzhou Telecom, the two sides had a disagreement, allowing Ma Yun to decide to give up the website.

At the end of 1997, general manager of China Electronic Commerce Center of MOFTEC, Ma Yun and team were invited to be the general manager of China Electronic Commerce Center of the Ministry of foreign trade and economic cooperation of China, responsible for developing their official website and Chinese product online trading market. P

Beginning to get into foreign trade and economic cooperation, Ma Yun's idea of B2B website has gradually matured.

Alibaba resigned from its a href= "http://www.91se91.com" > Ma Yun < /a > in February 1999, and started another own start-up company, Alibaba.

18 people from Ma Yun's wife, colleagues, students and friends who were later called "Eighteen Rohan" co founded.

In April 15, 1999, alibaba.com was launched.

Cai Chongxin, who played a very important role after that, joined in the same year.

At first, the financing of Alibaba was not smooth. In October 29, 1999, Goldman Sachs took the lead and Alibaba raised $5 million. In January 2000, Sun Zhengyi invested $20 million in Alibaba.

July 10, 2000, "Forbes" Global Edition of Alibaba website founder Ma Yun as a cover figure.

Ma Yun is the first Chinese entrepreneur to win the honor in 50 years.

The cover story of "shrimp B2B" has brought Alibaba into the world and has attracted the attention of the world's media.

May 2003, Alibaba launched personal e-commerce website Taobao.

In order to compete with the already powerful Ebay eBay competition, Taobao adopted a completely free mode. Alibaba invested huge sums of money every year, but Taobao grew rapidly. Now it is China's most powerful online shopping platform.

Alibaba B2B's business is not as smooth as expected. In order to cope with the pressure of funds, Ma had to consider selling part of equity financing.

In August 11, 2005, Alibaba YAHOO announced the signing of a cooperation agreement in Beijing.

YAHOO has a 40% stake in Alibaba with YAHOO's total assets and US $1 billion.

"Alibaba acquisition of YAHOO China" made Ma once again become a celebrity.

But the fact is that capital operation has not only brought cash but also trouble.

YAHOO China has completely withdrawn from the ranks of China's first tier portals.

After YAHOO owns Alibaba shares, the ownership of the company's control rights and the existence of foreign ownership by Alipay are all paying a price for Ali.

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November 20, 2006, Alibaba announced that Wei Zhe, the former president of B&Q District, joined Alibaba formally, and became senior vice president and President of enterprise electronic commerce (B2B).

At the beginning of 2011, Ali launched a "fraud door". Complaints about fraudulent information continued to rise.

November 6, 2007, Alibaba adjusted its structure and split B2B business, and successfully listed B2B company in Hongkong.

Financing 1 billion 690 million US dollars, once became China's highest market value Internet Co.

When listing, Ma Yun has issued a bold statement: "missed Google, you can't miss Ali."

On the first day of listing, Alibaba recorded a record high of HK $39.5, up 192% on the first day.

But in the next few years, Ali shares fell, breaking the issue price, and promised not to sell shares.

"Alibaba group's only profitable business now is Alibaba", a IT journalist described Ali in 2008.

In 2008, Ma added 2 billion investment to Taobao, Taobao also failed to meet expectations. In 2008, when China's economy was very cold, Taobao's trading volume was close to 100 billion yuan, an increase of 131%.

In the next few years, Taobao, a rapidly developing company, became the monopoly platform for China's C2C e-commerce.

At the same time, with the help of Taobao's high traffic, Ali's B2C platform, Taobao mall, was established in 2008 and developed rapidly. It was renamed Tmall mall in 2012 and has occupied half of China's BC2 online shopping at the end of the year.

The contradiction between YAHOO and Alibaba has become increasingly prominent since the beginning of P 2010.

In September 2010, Alibaba wanted to buy back the shares held by YAHOO. YAHOO did not agree. Carol Batz, who was then CEO, had a hard line. At the same time, YAHOO's seat on the board of Alibaba increased, the voting power rose to 39% of the voting power, while the voting power of Ma Yun and other management dropped to 31.7%.

"I made a difficult decision, though not perfect but correct."

Ma Yun talked about the Alipay incident.

As a valuable financial asset of Alibaba, Alipay has occupied half of the market share of China's Internet payment channels.

In order to get the payment license of the Central Bank of China, Ma Yun stripped Alipay assets from the Alibaba group (Softbank and YAHOO had an Alibaba stake, violating the relevant provisions of China).

This move has led to a rebound in YAHOO and Softbank. Sun Zhengyi once insisted that the structure controlled by the VIE agreement was enough for Alipay to bypass the Chinese government's supervision and get the license.

Ma Yun's approach has also challenged international capital markets to control the structure of VIE, which has long been used by Chinese Internet companies.

October 11, 2011, "Taobao mall small and medium-sized sellers protest" broke out: thousands of small and medium-sized sellers dissatisfied with Taobao mall to increase the technology annual fee and margin amount, through malicious filming, crazy click on the through train and other ways to attack the mall sellers, the demand is that Taobao respects the interests of small businesses.

Alibaba group held a press conference in Hangzhou headquarters, Ma Yun personally apologized, made concessions to small and medium-sized sellers, delayed the new rules, and promised to invest 1 billion 800 million yuan in additional, and launched five support measures.

February 2012, Alibaba group's Alibaba board of directors, which was listed in Hongkong, offered a privatization offer.

At that time, Alibaba group and its co operative people held 73.5% of the listed company's shares. In order to acquire the remaining shares at a premium of 60%, the Alibaba group spent about HK $19 billion.

after complicated capital operation, Alibaba successfully signed an agreement with YAHOO to buy YAHOO's 20% stake at a price of 7 billion 100 million US dollars.

Ali group's announcement shows that Ali group bought half of YAHOO's 39% stake.

The National Development Bank, China Investment Corporation and 20-30 financial PE agencies provide financing for Ali's repurchase stake.

YAHOO will continue to own a 20% stake in Alibaba. If Alibaba reopens in 2015, it will have the right to repurchase YAHOO's remaining Alibaba shares with the initial public offering price, or allow YAHOO to sell shares at IPO.

In order to recover equity, Ma Yun has gone through the rash of capital markets. In two years, he has repeatedly heard that Ali wants to withdraw equity and even buy rumors of YAHOO.

The entire Ali group raised $8 billion 700 million in 2012.

Ma has regained control of the company.

January 10, 2013, Ali announced that the business structure and organization should be adjusted, and the 7 major business groups will be adjusted to 25 departments. The business development of specific departments will be held by the president (General Manager) of each department.

"This is the most difficult organizational and cultural change of Ali in 13 years," Ma Yun said.

In January 15th, Ma announced that it would no longer serve as CEO of Alibaba group, and that it would announce new CEO in May 10th.

Alipay's current CEO Peng Lei is a popular choice.

April 29, 2013 night, Alibaba and Sina micro-blog were officially announced. Alibaba China signed a strategic cooperation agreement with sina micro-blog. Ali bought the preferred shares and common shares issued by Sina micro-blog company for $586 million.

The industry generally agreed that Alibaba invested in Sina micro-blog in order to get rid of Ma Yun's SNS plot.

There is also concern that sina will become a large-sized beauty and become a tool for Ali diversion.

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May 10, 2013, Ma officially ended his 14 year career in Alibaba group CEO, giving Lu Zhaoxi a stick.

But Ma is definitely "listening to the curtain and listening to politics".

People close to the core of the group revealed that after the Ma Yun era, the most important goal of the group was to go public.

In fact, in order to be listed, Ma Yun made some "self selected" actions for the group before leaving office. The company's organizational structure has been greatly adjusted, huge sums of money have been invested in Sina micro-blog, mobile Internet access and Taobao online fraud.

May 28, 2013, Alibaba group joint Yintai group, Fosun Group, Fuchun group, Shun Feng Group, Zhong Tong, Yuantong, Shentong, rhyda and many other private express enterprises jointly established the rookie Network Technology Co., Ltd. in Shenzhen. At the same time, it started the project construction of China intelligent backbone network (referred to as CSN, Ali's internal logistics network). After leaving the post of Alibaba group CEO, Ma once again set up a logistics network platform and served as chairman of the rookie Network Technology Co., Ltd.

July, Ma Yun and Zhao Wei visited "master" Wang Lin.

And photo exposure.

Legend has it that "masters" can drink wine in empty cups and snakes in empty basins.

Let "master" Wang Lin suddenly become a hot topic.

Ma Yun micro-blog responded, "exploring, appreciating and curious about the unknown is my hobby. Even if it is magic, the mystery behind the challenge is also endless.

Curiosity can benefit people.

July 13th, Hongkong's South China Morning Post published in Chinese online magazine reporter Liu Yi's interview with Ma Yun at the end of May.

Some of the remarks about politics have aroused widespread controversy.

The South China Morning Post and the Alibaba issued a statement on the matter, and the two sides stuck to each other's views on the issue of interpretation and fell into Luo Sheng men.

There is no doubt that this incident made Ma Yun fall into the vortex of public opinion.

"you have created a consumption point!" in October 31, 2013, Premier Li Keqiang of the State Council held a speech at the Forum on economic situation hosted by the Zhongnanhai.

As early as October 23rd, Ma was among the Advisory Committee of the school of economics and management, Tsinghua University, and was interviewed by Zhu Rongji.

Within 10 days, the two prime ministers met to illustrate his unusual political and business relationship.

Previously, the nine headlines had been counted according to public reports. Xi Jinping had inspected the Alibaba when he was the Secretary of the Shanghai municipal Party committee; the three prime ministers had met Ma; and at least five of the Standing Committee members of the current political bureau had met Ma Yun.

Tmall double eleven, trading volume exceeded 35 billion yuan, including 2 million long 1.5 meters of large interior underpants.

Ma Yun himself served as a platform for two eleven.

He also took the initiative to mention his gambling game with Wang Jianlin.

Ma Yun replied, "if Wang Jianlin wins in 2020, our society will lose. It is our young generation who has lost."

This sentence is widely reprinted.

from the end of last year to the beginning of this year, the two horses were racing against each other in the taxi market.

In February 17, 2014, Ma Yunfang made a tough call to raise the subsidy to 11 yuan, saying "always one yuan more than his peers".

"P > March 2014, the central bank intends to restrict the third party account pfer amount of the news caused a lot of investors' concern, the chairman of the board of directors of the group of Ali group, Ma Yun, at the Alibaba Forum last night, responded:" sometimes, it is not technology that defeats you, it may just be a piece of paper. "

March 26, 2014, Alibaba group digital entertainment group released the "entertainment treasure" platform. Netizens invested 100 yuan to invest in popular TV dramas, and the annual yield is expected to be 7%.

in April 28, 2014, Ali and Yunfeng fund purchased $1 billion 220 million, Youku potatoes A shares 720 million < a href= "http://www.91se91.com/news/index_cj.asp" > common stock < /a >.

At the same time, CEO Lu Zhaoxi was appointed to the board of Youku potatoes.

This is also commented on the eve of IPO's horse racing enclosure.

April Fool's day, 5 billion 370 million was bought by Yintai, and in April 3rd, Hang Seng group was bought for 3 billion 300 million yuan in 2014.

In April 8th, he spent $6 billion 536 million with Shi Yuzhu to buy 20% stake in China media.

All kinds of integration and integration are irresistible. Online is easy, and offline is not easy.

May 7, 2014, Alibaba submitted the IPO application to the securities and Futures Commission (SEC).

The registration scale is $1 billion, which is only a sum of money submitted by US regulators to calculate registration fees.

The Alibaba did not specify the number of shares issued and the valuation.