Analysis Of The Business Model Of UNIQLO UNIQLO

UNIQLO. This is my favorite brand in China, cheap, comfortable, high quality fabric, simple and easy to match. Later, I added UT series. I once bought 13 T-shirts of their family one summer, which is for different artists' designs, some of which are not even willing to wear. If you want to talk about the core competitiveness of UNIQLO, there are several things to mention:

One Fabric This has something to do with the history of UNIQLO, and the fire has spread all over Japan, and so far every autumn and winter, a new style of fleece jacket has been introduced to make UNIQLO taste the sweetness of fabrics. Since then, UNIQLO has been constantly innovating in the use and development of fabrics. For example, a sheep ranch specially bred in Inner Mongolia to provide fabrics for UNIQLO, as well as a lightweight Heattech series thermal underwear, are the products of UNIQLO's constant pursuit of high-quality fabrics.

Two service It doesn't need to be said much. A friend of mine once worked in UNIQLO. All the customers you passed by had to say hello, and the whole day was dry and dry. The requirement for greeting customers is not comparable to that of other brands. Other services can be appreciated.

Three details As with Muji, shop details are extremely demanding. All clothes are stacked in a very particular way. For example, it is easy for customers to see the folding of the trouser legs. Another detail I have to say is that many people have ignored the mirror. In China, the mirror from UNIQLO's mirror and GAP, H&M and ZARA mirror have different effects. Some of them are for mirrors and the other for lighting. Because the profile of the yellow race, especially the contour of the face is not deep, it is even more "flat" than that of the Europeans and Americans. In fact, the yellow race is not suitable for the direct effect of the light directly from the above, which will completely show the defect of the facial contour through the shadow. However, the deeper European and American people can show the three-dimensional skeleton outline. Therefore, it is more suitable for yellow people to look at the light from the front or rear when looking at the mirror. At the same time, the choice of lighting is also right, not yellow, not dazzling, soft light, can foil or even beautify the skin.

4., I have carefully observed the technology of UNIQLO's shirt, and the sewing stitch of the chest pocket is completely the technical requirement of Western-style clothes. This detail has been asked. What other reasons are there to query the technology of UNIQLO? 5. UT series. T-shirt is the simplest and direct way to convey culture and art. UT is a collaboration with artists. The art patterns are directly shown on T-shirts, restoring the original role of T-shirts, and selling a cheap product with a touch of art.