Hongxing Erke Wu Rongzhao: Differentiation Is Competitiveness

< p > over the past two years, after a variety of "festivals" campaign, the logistics and sales services of < a href= "http://sjfzxm.com/news/index_c.asp" > electricity supplier < /a > have been criticized by consumers, and the sensitivity to price has been gradually reduced. Wu Rongzhao, who is good at the current situation, has noticed the importance of logistics and services to the continuous upgrading of the electricity business.

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From P to 2011, Hongxing Erke began to comprehensively enhance the level of informatization of logistics warehousing, and integrate the e-commerce management platform with manufacturing, retail and warehousing systems.

Investment is rewarded. In 2012, "double eleven", many brands were faced with problems such as backlog and complaints due to backlog of orders. They were eventually downgraded, while Hongxing Erke had created a good record of "zero complaints".

During the "double eleven" period in 2013, Hongxing Erke completed 180 thousand orders within 48 hours, and sales increased by nearly 230%.

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< p > < strong > differentiation is competitiveness < /strong > < /p >.

< p > through the early exploration and resource integration, < a href= "http://sjfzxm.com/news/index_c.asp" > Hongxing Erke < /a > the electricity supplier wireless terminal grows rapidly.

During the 3.8 activities in 2014, the number of trading terminals from Hongxing Tmall official flagship store from the wireless side accounted for 91.52% of the total number of stores.

Wu Rongzhao said, "the development of mobile electricity providers is beyond their own expectations. This will speed up the integration of Hongxing ERK line and online resources, and open up all links on line and line as soon as possible."

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Less than P, since 2011, Hongxing Erke has been consciously upgrading its offline products, developing online funds, expanding product lines, and providing outdoor special products while building up explosions.

Starting in the second half of 2013, Hongxing Erke will set up an electronic business hall through ordering, which will help consumers build more exclusive online products with more colorful products.

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< p > < strong > no spell price spelling Service > /strong > /p >

During the "double eleven" period of 2013 P, Hongxing Erke completed 180 thousand orders within 48 hours, and sales increased by nearly 230%.

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< p > brand word-of-mouth can not be separated from the promotion of shopping experience.

Hongxing Erke's research on consumer demand and buying habits has been in the forefront of the industry. It has been working hard to keep pace with the details of consumer contacts such as shop entry, page design, merchandise display and so on, and continuously enhance the visual and service experience.

In 2013, Hongxing Erke online praised 4.79.

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< p > Wu Rongzhao, President of Hongxing Erke, explained: "for the traditional a href=" http://sjfzxm.com/news/index_c.asp "> dress < /a > enterprises, the essence of the electricity supplier is still doing retail business, just moving the offline business to a more open and pparent online platform, or whether the product is in line with the aesthetic taste of the consumers, whether the logistics is in time and whether the after-sale is in place, so as to provide consumers with products and experiences beyond expectations.

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