Challenging Traditional Men To Wear Skirts

Men wear skirts, nude wedding photos, urban cattle farmers, online mosquitoes and so on. These are cool topics. "Surging" is the fashion hot spot in Xiamen in 2008, and sketched the life of Xiamen fashion group in 2008.

Although they are not a major event in life, they are absolutely fascinating to compete with "great events". Although they are not everywhere, their tentacles have spread to every corner of our lives and remain in our memory.

For girls who are leading the trend, skirts are not seasonable. They can wear their bodies whenever they like, and skirts seem to be women's "patent products".

However, in Xiamen, there is such a man who not only dares to challenge tradition, but also dares to stroll around the street with his own design skirt and head in and out of office building.

The man who challenged the tradition was Ye Ying, a Nanping native.

In fact, ye ye, like other men, did not wear skirts from small to big. In 20 years, he did not even think about wearing skirts.

The idea of a man wearing a skirt is in the Spring Festival of 2006.

At that time, his girlfriend immediately rebutted him, "skirts are always worn by women, and men are wearing skirts."

Is it really abnormal for a man to wear a skirt?

Leaf shadow temporarily silent.

But the idea of wearing a skirt always lingered. One day, ye Ying suddenly came up with an idea: "why don't you step out and wear skirts, design men's skirts, and promote men's idea of wearing skirts?"

On the basis of a large number of investigations, at the beginning of this year, ye Ying took this idea to find a good friend. The two men chime in with each other, and took out all the savings of $2.3 million from work, recruiting soldiers and organizing groups to design men's skirts.

In May 2008, the company which had been preparing for a long time was officially registered. This is also the first Chinese company to sell men's skirts.

All things are difficult at first.

Although the company was established, but because of the clothing industry is not very well understood, coupled with no similar domestic enterprises can be used for reference and reference, so at the beginning of the business, a lot of difficulties surrounded the shadow.

After two months of silence, ye Ying and his designers finally designed 11 men's skirts that highlight men's bold and unrestrained men's skirts.

Finally, he had his own design of a man's skirt. When he was excited, the first thing he did was to be a model himself. Not only did he often wear the company's design skirt, stroll in the downtown area, take the bus, but also lead the company's employees to dress in and out of the office building.

Earlier, the morning post had launched a series of related reports on "Nanping youth wearing skirts to the streets", and immediately caused a "small earthquake". In the next few days, the morning call hotline continued. Readers in Xiamen said they wanted to buy a man's skirt for a friend in Shanghai. The readers in Quanzhou felt very fashionable and wanted to buy one for themselves; and Jinjiang's readers called to express their desire to cooperate with Ye Ying company and produce the men's skirt in batches.

However, interest is interesting and curiosity is curious. When a reporter visits the young man who is brave in challenging tradition, he is somewhat helpless on the phone, because the man's skirt designed by his mind is more than that of the man, but he buys fewer people and sells the market simply.

There are only three kinds of people who buy his skirt, one is fashion people, the other two are gender biased people, three are people with special work needs, and his men's skirts simply won't win ordinary customers.

Although some large clients had talked with him before, they were all at a loss.

Now, as the weather gets colder and colder, the sale of his men's skirts can't be opened.

Although the prospect is not very optimistic, ye Ying still does not give up on his painstaking male skirt.

Ye Ying said, after that, he will change some business strategies and implement the mode of production and order production, so the cost will be relatively low and the risk will be small.

In addition, apart from men's skirts, he will also operate some other projects to maintain the company's livelihood.

He said that from the beginning of his career, he did not expect his male skirt company to make him gain much money in the economy. His dream is very simple. He just wants to give men a choice of dressing.

But now it seems very difficult for men to accept skirts.

After all, traditional ideas are hard to change and take a long time.

Yang Jing: editor in charge