Wanda System "Multiplying" Becomes The "Leader Of Domestic Commercial Real Estate".

Less than 24 hours from P to the commercial myth, Wanda, with its absolute superiority in the domestic market share and its rapid expansion speed, any group's wind and grass movement is even more concerned than the speed of taking it to the ground.

It is no doubt that IPO has attracted much attention from Wanda.

Wanda's external expansion, while the internal turmoil, people can not help asking what exactly they want to play? < /p >

< p > but the only thing to be sure is that the Wanda system is still doing "multiplication", and is the "leader of domestic commercial real estate".

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< p > < strong > layout of the whole channel < /strong > < /p >

< p > when a < a href= "http://www.91se91.com/news/index_c.asp" > commercial mode < /a > has made a considerable scale and has been followed by other peers, it also confirms the "people who can take away Wanda, but can not dig away the capital mode of Wanda". It is wearing the armor of China's largest real estate dealer.

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"P" Wanda's most eye catching "multiplication", that is, cross-border mergers and acquisitions, took place in 2012.

At that time, Wanda amounted to US $2 billion 600 million, the second largest AMC in the world.

In less than a year and a half, the US AMC theater not only turned a profit but also went public at the NYSE at the end of last year.

And Wanda's full channel layout has been showing signs since then.

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Last year, Wanda announced that it would invest around 1 billion pounds to invest in the UK, including the purchase of 91.8% of the British Shengxi yacht company at 320 million pounds, and the construction of a super five star Wanda Hotel and apartment project in the core area of London. P

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< p > but for Wanda Group chairman a href= "http://www.91se91.com/news/index_c.asp" > Wang Jianlin < /a >, these are just a small part of Wanda's overseas expansion.

He said, "Wanda is determined to go international, and is going out quickly."

Wang Jianlin also suggested that the 20%~30% of Wanda's revenue should come from overseas by 2020.

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< p > > next, < a href= "http://www.91se91.com/news/index_c.asp" > Wanda < /a > and devote oneself to tourism business. Part of the tourist city with expert analysis of its layout can connect with Wanda Plaza.

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< p > it can be seen that Wanda's "multiplication" mode has undergone qualitative change in a sense.

From commercial real estate to tourism real estate and cultural real estate; from simple integration, strategic cooperation to equity based mergers and acquisitions; integration of cross-border mergers and acquisitions across the border, battlefields from domestic to other countries; "non real estate" and "real estate" will be clear.

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< p > from now on, we can not see where the boundary of Wanda expansion is.

In other words, all the formats needed by Wanda are likely to be within the scope of Wang Jianlin's integration.

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< p > Wang Jianlin pointed out that the assets of Wanda Group are expected to reach 450 billion yuan this year, and the income will reach 260 billion ~2700 billion yuan, and will continue to maintain a growth rate of more than 30%.

With the rapid growth of business volume in recent years, the growth rate of group performance is expected to slow to around 15% after 2016.

Wang Jianlin also said: "to go abroad, our goal is culture, tourism, not to clone real estate mode."

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< p > he explained that overseas shopping centers and other commercial real estate have been highly developed, with little room for development.

If the future group can go through the listing and other channels to lower the cost of capital, or will consider the use of mergers and acquisitions to intervene in the field of overseas real estate.

Transnational operation is a necessary way for a large company to operate to a certain scale.

As China's economic growth slows down, Wanda needs to seek greater growth momentum in overseas markets.

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"P", while Wanda quickly spread the large net of the whole channel, it intends to continue its "going to dress" step in China.

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< p > < strong > department stores do subtraction < /strong > < /p >.

< p > recently, another part of Wanda's new projects will no longer be set up for the main department stores. These projects include Wanda Plaza, such as Yanqing, Hubei, Shiyan, Dongguan Dalang and Harbin Hanan, Beijing.

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< p > of course, Wanda chose to go to department stores and it is not unreasonable to find out. The continuous decline of domestic department stores is an indisputable fact, but Wanda is a "dare to eat crab" in the domestic department store system.

In addition, from Wanda itself, Wanda Department's poor performance seems to become the Wanda system's "trouble maker".

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Less than P, it seems that Wanda's moves toward department stores and clothing are biased. The department store, which is known as the "sunset industry" by the industry, is indeed very difficult, and Wanda Department store can not be single.

After being renamed, changed three times, adjusted the brand structure, it still failed to get out of the haze of losses.

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< p > for Wanda Plaza, in fact, it has already passed the period when Wanda Department Stores cooperate with itself.

If we abandon the original department stores, there will be more choices in the format combination or the introduction of new brands without the lack of brand dealers and project area.

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< p > in addition, some people in the industry also analyzed that the move has the suspicion of making room for children, life and leisure.

It is understood that Wanda Group has set up a "Wanda children entertainment Limited", for the 0 year old ~12 year old parent-child family, the formation of parent-child paradise, original animation, parent-child online three core product lines.

According to Wang Jianlin, Wanda chain children's entertainment is divided into two levels, one is "Baby King", this year there will be 11 projects open, and the two is "children's paradise".

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< p > in fact, in the eyes of the outside world, the poor performance of Wanda Department stores is more related to excessive expansion.

At the moment when the whole industry has entered a fine and slow market, "abandonment" does not seem to be a bad thing. At least, there is time and energy to rectify it. The premise is that Wang Jianlin will give enough time and support.

In fact, Wang Jianlin also gave a timetable for "realizing the overall profit of department stores within two years", which means that department stores will not be completely abandoned, and more adjustment and upgrading will be made.

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< p > in the long run, Wanda Plaza temporarily does not set up Wanda Department store, which does not mean that Wanda Group always abandons Wanda Department store.

When the real estate business was backdoor listing in Hongkong, Wang Jianlin disclosed the idea that Wanda would push them to the capital market in batches.

If it comes true, it will inevitably require department stores to see the indicators in the past, slow down, intensive farming is very necessary.

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< p > in short, Wanda as a weakling wolf pack, Wang Jianlin will not allow it to become a short board.

At the same time, in order to ensure the sustainable advantages of Wanda Plaza, structural optimization may also be inevitable.

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< p > < strong > improving the coverage of electricity suppliers < /strong > /p >

< p > recently, Wanda electricity supplier has started a new round of headhunting recruitment. It has wrapped up a number of well-known headhunters with extensive and experienced experience, and has swept all the best players in the electricity supplier industry.

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< p > earlier when Gong Yitao was appointed Wanda electricity supplier CEO, he talked with Wang Jianlin and Group executives about strategic direction and tactics, and another important point was recruiting people, bringing talents from the Internet and business circle into it.

Since Wanda Group continues to vigorously start recruiting talents with electricity, it is certain that Wanda electricity supplier must do it, and must do well.

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< p > according to Wang Jianlin, there are three characteristics of Wanda electricity supplier mode, namely, the big member system, big data system and high gold content of members.

He has always stressed that Wanda e-commerce is a combination of online and offline integration of e-commerce mode.

Industry experts pointed out that Wanda built the city center plaza in the era of the outbreak of the mobile Internet, is very suitable for O2O business ecosystem.

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< p > as Wang Jianlin said, the business focus is on pure O2O, which is a new exploration for traditional department stores used to switch to B2C in the past.

Focusing on O2O, whether it's a website or a mobile phone App, provides a membership tool for Wanda's consumers, and also guides the offline business.

For example, if the office workers in Wanda Plaza want to order, they can be completed directly through Wanda Plaza membership tools.

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< p > in addition to customary free registration of businesses, Wang Jianlin summed up three ways for Wanda to attract members to be active: one is the consumption rebate under the online and offline, the consumer can get all the formats in Wanda by all kinds of channels, two is other value-added services, and three is consumption training.

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