Factors That Must Be Taken Into Account When Opening A Women's Clothing Store
1. convenient transportation
Convenient transportation is an important guarantee for adequate passenger flow. In the vicinity of the main station, or in a street less than 20 minutes' walk, customers can use convenient traffic conditions. Choosing which side is more conducive to business, it is necessary to observe pedestrian flow on both sides of the road and take the side with more pedestrians as the best.
2. places where crowds are concentrated
Such as theaters, cinemas, parks and other entertainment places, or nearby large factories and offices, this aspect can attract pedestrians and pedestrians. On the other hand, it is easy for customers to remember the location of the shop. customer Publicity will be easier to guide people.
3. choose a place where population growth is faster.
The development of enterprises, residential areas and municipal services will bring more customers to the shops and make them more potential in operation.
4., choose one side with fewer cross streets or obstacles.
Many times, pedestrians want to cross the road, so they concentrate on avoiding vehicles or other pedestrians and pedestrians, ignoring the shops on one side.
5. choose Commercial Street
In a long-term operation, a market in some street will spontaneously form a "centralized market" for the sale of certain commodities. It has proved that for those shops that run durable goods, they can attract customers if they can concentrate on a certain location or block. Because people think of this place when they think of buying something.
6. choose a good location after shopping malls.
Female customers are more concerned about "feeling", and "location" can give people a sense of "shopping" in space. Female customers naturally feel "bad" about finding out or beating up with many brands. Especially when the difference between clothing and shop decoration is not large, most female customers will feel that "only a better brand can occupy a more important position", so as to choose a better store clothing.
7. with the help of Big brand store Fame
That is, the women's clothing store can be opened near a famous chain store or brand store, or even next to it. It is adjacent to supermarkets, shopping malls, restaurants, 24 hour drugstores, coffee shops, tea art galleries, bars, schools, banks, post offices, laundries, printing shops, community service centers, community cultural and sports activities centers, etc. The shops open next to them not only save time and energy for visiting the venues, but also pick up some customers with their brand effect.
8. located in the commercial center street
Eastward and eastward, it is best to sit south facing the street; north-south to the street is best to go west to East and to the northwest corner at the crossroads as far as possible. In addition, the fork road is a good place; it is not advisable to open shop on the slope road; the level of the road surface and the shop floor can not be too different.
9., we must choose Advertising space Storefront
Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the "marketing" wisdom in front of the store.
10. choose the location from cold to hot.
Instead of choosing a business location that is now favored by businesses, it is better to choose the streets or urban areas that are not hot from the cold in the near future.
Generally speaking, when shopping, women will choose clothing centers and commercial streets which are concentrated in clothing stores, because there are more clothes to choose from. This is also determined by women's shopping psychology. Therefore, we should consider choosing the former. As for the shortage of funds, although there are lots of investment in women's clothing, there are many clever ways to decorate. For example, you can clean the shop first, so that the store can be clean and tidy, and it can also spend less money to achieve better results. At the same time, when you decorate, you can use more mirrors, which makes the shops look spacious and bright. Try to invest more in fitting rooms. Proper placement of clothes and models will also add a lot to your clothing store. These are also prerequisites for a clothing store, so opening a clothing store requires a lot of considerations to make the clothing store even more prosperous.
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