Zheshang Winter Training To Enhance Internal Strength And Resist Cold Current

Editor's note: the private sector of China's economy, represented by Zhejiang businessmen, has experienced a sharp wave of economic cold wave. During the pioneering period, the tenacity of the three times of the bitter water and salt water bubble has become increasingly clear.

After the cold wave baptism, the "evolution" survival of private enterprises will surely harvest new and fuller fruits in the future.

In Zhejiang Province, which is extremely sensitive to "economic climate", the vast majority of private entrepreneurs clearly feel that this economic cold spell is extremely urgent and extraordinarily dense.

The increasingly fierce international financial crisis, coupled with many unfavorable factors at home and abroad, has brought tremendous pressure on survival and forced the vitality and pioneering spirit of private enterprises.

Although the industry said that the crisis is much more difficult than the situation at the beginning of its early business, many "winter families" have revive the strength, courage and willpower of entrepreneurship, breaking the ice of the cold winter with human toughness.

"Winter supplement" family: in learning "winter", "we need to make up, need to learn."

When interviewed in Shaoxing, Yiwu and other places, many business owners spoke frankly to reporters on the half moon.

Since 2008, more and more painful lessons have been made. These enterprises that can still protect themselves have to learn to think.

Before and after the national day of 2008, two large private enterprises in Shaoxing County suddenly shut down. One is PTA (the leading raw material for producing polyester, the leading product of the textile industry), the three largest Sinopec three Xin Petrochemical Company in the world, and the other one is the Dragon Printing holding group, a leading printing and dyeing industry in Singapore.

The private enterprises in Shaoxing County clearly see how blind "adding" is a time bomb for enterprises.

Wang Qingbin, owner of Yiwu dodo sporting goods firm, said that he has learned from his experience that he should take the road of "doing better" and "doing fine" when he is dealing with the international financial crisis and encouraging the pformation and upgrading of enterprises.

"We should be good at spending the winter in" long wisdom ".

Feng Yali, chairman of Zhejiang Hai Liang group, said.

Many enterprises, because of "capital dependence", often break up the capital chain to become their last straw.

As a leading domestic copper processing enterprise, Hai Liang group is trying to prevent risks from cash flow.

At present, enterprises not only have sufficient reserve funds, but also 2 billion 800 million yuan of bank credit has not yet been used.

In addition to preventing further deterioration of the situation, it is also helpful for us to grasp the new investment opportunities that are likely to emerge.

Qiu Jianlin, chairman of the Zhejiang Hengyi Group Co., Ltd., located in Xiaoshan District of Hangzhou, said that some of her peers stopped production, which fully showed the necessity of strictly controlling the risk of "cash flow".

First, he moderately brakes on some investments and adjusts his budget. Secondly, he checks cash flow for all holding subsidiaries and branches, does not check profits, strictly controls inventory of products and raw materials, and maximizes the loss of cash.

"Now is the best time for enterprises to make up for the course of scientific development."

Xu Huanming, Secretary of Shaoxing county Party committee, said.

In recent years, Shaoxing county has launched the theme education activity of "loving the main business" in enterprises.

A local entrepreneur said that this kind of education is very timely. Many enterprises in crisis are entering the stock market and the housing market to earn quick money. Some simply abandon their main business and accelerate the decline process of enterprises. In contrast, some enterprises that focus on developing their main businesses are much less affected by financial turbulence.

In Yuyao, many enterprises make up the "independent innovation course" under the current situation.

Yao Guizhen, director of Yuyao science and Technology Bureau, said that the technology training conference held now attracted a large number of enterprises.

Not long ago, the Municipal Science and Technology Bureau organized a science and technology training meeting, which was originally composed of 80 employees from 80 enterprises. At the meeting, there were 154 participants from 122 enterprises.

In the past, such meetings were seldom attended.

"Winter training": "39 days" is the best season for "practicing internal strength". It is becoming a common choice for a number of private enterprises in Zhejiang to train "internal strength" in R & D, market development and product mix.

In their eyes, what is most needed now is "winter training 39".

In the new product exhibition room of Shaoxing Xinle Textile Co., Ltd., there are neatly placed more than 600 kinds of new fabric products. A Saudi businessman is selecting samples and discussing with the staff.

"Customers haven't been reduced these days, sometimes there are more than ten batches a day."

Company office director Xu Guoyou said.

Wang Mingyu, chairman of the Xinle company, said that under the current circumstances, enterprises should be especially skilled in "internal strength" so as to save energy for the coming of spring.

"We plan to link the cost of product development to sales and extract it at 3% of the sales ratio."

Wang Mingyu, who is preparing to go to Europe to explore the market and prepare for new product development in autumn and winter 2009, said: "only by developing new products that no one else can replace, will customers come to you from the market to the market?"

More and more entrepreneurs realize that only when they have excellent innovative products can they survive the storm.

Li Sunqin, chairman of Zhejiang Zhongxing shock absorber manufacturing Co., Ltd. said that in the face of the financial crisis, he was especially fortunate that there were several independent products developed by the company.

The company spends 15% of its profits in research and development every year. Now it is ready to invest more in building up the basic skills of future development.

Yuhuan County, Zhejiang's double ring gear group Limited by Share Ltd, by increasing R & D and technological innovation, product production cycle shortened from 70 days to 15 days now, competitive advantage is obvious.

In addition to "training R & D efforts", we need to "practice market skills".

In Zhejiang double friend logistics equipment Limited by Share Ltd, career two minister Hu Qiliang said, at present, the company's production task has been discharged to the end of the year, and workers have to work overtime for three hours at night.

Affected by the financial turmoil, an American customer cut 50% orders 2 months ago, which accounts for 30% of the company's sales.

"Now, we are catching up with domestic sales to make up for the drop in external demand."

Ranbchen, the chairman of the board, said.

At present, the sales volume of the company has increased rapidly. In 2007, it sold about 6000000 yuan in domestic market and about 20000000 yuan in the first 10 months of 2008.

In the interview with reporters, he met 4 guests from Beijing to inspect the products and sign orders.

The "winter swimming" race: fighting against the cold currents will make them stronger. The Zhejiang enterprises that once used to be "bold" will once again show their indomitable willpower and struggling spirit in the world financial crisis and fight against the cold currents in the business world.

In order to fight in the cold current, many enterprises in Zhejiang wear the swimsuit first.

Ningbo AI Sheng Garments Co., Ltd. has been screening foreign customers for a long time, eliminating a number of middlemen, leaving the vast majority of terminal customers, high-end customers and large retailers.

Although European and American businesses collapsed and failed, it did not spread much to AI Sheng.

In addition, in 2007, the company foresaw that the RMB exchange rate would enter an accelerated appreciation period, and immediately discussed with other foreign customers to use other currencies to settle accounts. The branches of European and American clients in China were settled in Renminbi, which saved millions of dollars for Ai Sheng company.

Zhou Dewen, President of the Wenzhou SME Promotion Association, said that under the pressure of economic downturn, more and more enterprises realized the importance of collecting market information and understanding customer needs. This examination taught them that only by improving their immunity and wearing winter clothes can they adapt to the rapidly changing market in the fight against cold currents.

In the fight against the "cold current", some enterprises have tasted the sweetness.

Feng Jianwei, who is in charge of foreign trade in Hai Liang, said that Hai Liang put the integrity and the interests of clients first, but this time he protected himself.

Some time ago, due to the fall in copper prices, many domestic counterparts continued to break the contract, resulting in serious damage to the supplier.

Hai Liang group insisted on receiving goods at market prices, and never put people at risk to keep prices down.

Now, when many enterprises fail to get orders, the orders of Hai Liang group will not rise.

The market impact of the world financial crisis on Hai Liang group is only a single digit, while the market of "let" to Hai Liang group is growing in two figures.

In the winter swimming season, some enterprises have explored more and more ways to overcome their difficulties.

In the Xiangshan County of "China's famous knitting city", a reporter interviewed by the half moon said that the local enterprises with better living conditions had a common feature, that is, a complete vertical industrial chain was built earlier.

In the past, the enterprise is an isolated island. To the left bank or the right bank, people need to ferry by boat. Now it becomes a long bridge. From this shore to the other side, it can walk freely and control the rhythm freely.

"This is called a" industrial chain revolution "in our industry.

Giant eagle group leader said.

Giant Eagle Group is the largest knitting export enterprise in Xiangshan.

In recent years, the Giant Eagle Group has established the production base of cotton yarn and combed spinning in Xinjiang by integrating the acquisition of the original Xinjiang Tuo Feng Cotton Textile Co., Ltd. through the implementation of horizontal integration and vertical integration strategy.

The whole industry chain has greatly reduced the risk of Giant Eagle Group in the fluctuation of raw material market.

Some trading enterprises also have room for survival from shortening and controlling product paths.

Cixi import and export company has found that more and more overseas customers are looking directly at the source factories, and pure foreign trade enterprises are beginning to face the danger of losing customers.

To this end, the company set up more than 20 production enterprises at home and abroad to solve the "short leg" of the production base.

Zhejiang Tiansheng Holding Group Co., Ltd. mainly used weaving business. Now it extends upstream to chemical fiber production and extends to the printing and dyeing industry.

Chairman Sun Yonggen said: "now the upstream and downstream industry chain is relatively complete, so the production rhythm can be regulated, and the impact of external raw materials and market volatility is much smaller."

Yang Jing: editor in charge