The First Tier Of Luxury Army Is Reshuffled.

< p > here the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

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< p > > a href= "http://www.91se91.com/news/index_f.asp" > Fashion Brand < /a > education, in the past years, the results are very satisfactory. The old brand names are not in the embarrassment of Chinese literal plation. The luxury army in the big era is also facing a new shuffle.

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< p > with the bombing of Internet media and plane magazines in recent years, even the aunt at home knows how to go to the morning market to clean up a Dior Lady to show the vanity of hard work.

It can be seen that fashion brand education has been very satisfactory in the past few years, and the pronunciation of the original brand is not in the embarrassment of Chinese literal plation.

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< p > Dior, Prada, Gucci, Louis Vuitton and so on can shake the big LOGO brand with blind eyes for several meters, so that the luxury group has a two digit growth rate in the past few years, and the great era of land acquisition has become a glorious history.

With the recent financial data released by various consortia, the growth rate of sales in the past concept has also declined.

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< p > a little analysis is not difficult to see the real cause of this result. The pursuit of individuality is the coordinates given by the brand to the era of labels. The concept of shopping in the early years is like white paper, which allows customers to follow the advertisements with high exposure rate in magazines, guide the desire to shop, rush to buy money with crazy money, and Taobao without money will take the high imitation.

After years of nurturing, girls who are driving sports cars are becoming more and more aware that they can turn their heads and bump into a bumper car with a crowded bus, so the labels of their past identities and personalities lose their original luxury.

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< p > real local tyrants were rich in tea and bitch in the past few years, but now the adjectives are connected with vulgar products.

The era of labelling has become a luxury marketing strategy in China's first tier cities. It is the new charm of today's customers that spend money on the brand you need to search for.

When Celine, Etro and Balenciaga are full of literary and artistic brands, they will know how to live and learn.

So those brands that have been buried behind the light and out of sight have become the strong strength of the reshuffle luxury front-line camp.

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< p > < strong > the choice of independent women's market: Celine < /strong > /p >

< p > if Faye Wong hadn't devoted himself to Celine, many overseas people may not know this French top luxury brand so far.

In choosing marketing strategies in China, Celine's senior executives plan a road that is traditional and very accessible.

With the perfect combination of Faye Wong's influence and mysticism and his own brand image, he successfully entered the Chinese market. When other brands faced a stalemate, Celine won the battle and became the most powerful member of the new reshuffle army.

In fact, long ago, when girls were still fighting "bags", Celine's famous face "bag" turned the tide and became a model.

The brand and good character that do not converge to the public are the first choice for women of art and gold. The expression of individuality is in a low-key and elegant atmosphere, which has made a buoyant pen for the expansion of the brand now.

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< p > < strong > low-key but not silent brand strategy: Bottega Veneta < /strong > /p >

< p > Bottega Veneta itself is the first choice for interpreting noble style.

According to the analysis of the industry, Bottega Veneta as an old brand a href= "http://www.91se91.com/news/index_f.asp" > luxury goods < /a > has a good reputation and reputation. In the next wave of market opportunities, it will be a strong force that can not be ignored.

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< p > Bottega Veneta aims at the high-end and low-key customer groups. The experiential marketing mode of "do not look at advertisements and see curative effects" is a strategy that it can not hide in China. The speed of opening shop in China has made him successfully enter the gold area on the first floor of department store in Paris, Beijing.

The change of name in 2013 has also been the energy of attention in the endorsement and denial of public opinion.

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< p > < strong > Spanish royal brand competition in China market: LOEWE < /strong > /p >

< p > LOEWE is a major luxury brand in Spain. Its main products are all kinds of leather goods and high fashion.

LOEWE was first founded by a group of Spanish craftsmen in 1846, making products including leather suitcase, leather bag, wallet, picture frame, cigarette case, etc.

In 1872, Enrique LoeweRoessberg, a Prussian, joined the workshop and brought its rigorous production concept and advanced production technology into it. This really made the brand take the world-famous road and became the preferred brand of the Spanish royal family.

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In 2011, the Chinese market boosted LOEWE sales by 43.5%, accelerating the expansion of brand in China. In 13, Asia's largest store settled in Shanghai and saw the effect.

There is no such thing as the distance between a man and a human being. He can't say, at least when he sneak a glance at your wallet, he dare not make a big noise.

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< p > < strong > Classical Chinese elegant fan's new strategy of China: Chlo < /strong > /p >

The brands such as P, Chlo, and so on will never be seen in Ortles, but look at the discount stores that are now able to enter the stores by ticket.

The brand, which was born in the 60s of last century, has successfully seized a new wave of heavy quality luxury goods by virtue of elegant design and urban atmosphere, and has made some achievements.

In this year's fashion week, the brand invited Liu Shishi and other domestic women to go to the show. The star movement not only brought the Chinese actress out of the country, but also saw the real power of fashion, and the ability to spread the fans with her own fans.

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< p > < strong > quality model brings new market blood: Salvatore Ferragamo < /strong > /p >

< p > Salvatore Ferragamo, known as the "shoe king of Italy", can achieve such a high level in the luxury sector such as Lin. Of course, the quality is not covered.

The famous flat bottom soft leather shoes and excellent package money have injected the connotation into the prestige domestic market.

The brand that has been a hundred years has been very warm in the open Chinese market. In the 12 year, Chengdu opened shop, and the flagship store in Yantai 14 years started. Its speed was not faster than that of its brand. It always attached importance to the consistent quality of the brand, and faced with the economic setback of big coffee.

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< p > it is clear that the developing people still remain in the "luxury" as a symbol of "wealth", but the theme of different stages of struggle is different. The former LOGO is not happy, and now the low-key luxury has connotations, which has led to a new reshuffle of new demands. Of course, as a large and small commodity, the final market is still our bill, but we do not want to go too far, and forget why we started.

< /p >

< p > with the bombing of Internet media and plane magazines in recent years, even the aunt at home knows how to go to the morning market to clean up a Dior Lady to show the vanity of hard work.

It can be seen that fashion brand education has been very satisfactory in the past few years, and the pronunciation of the original brand is not in the embarrassment of Chinese literal plation.

< /p >

< p > Dior, Prada, Gucci, Louis Vuitton and so on can shake the big LOGO brand with blind eyes for several meters, so that the luxury group has a two digit growth rate in the past few years, and the great era of land acquisition has become a glorious history.

With the recent financial data released by various consortia, the growth rate of sales in the past concept has also declined.

< /p >

< p > a little analysis is not difficult to see the real cause of this result. The pursuit of individuality is the coordinates given by the brand to the era of labels. The concept of shopping in the early years is like white paper, which allows customers to follow the advertisements with high exposure rate in magazines, guide the desire to shop, rush to buy money with crazy money, and Taobao without money will take the high imitation.

After years of nurturing, girls who are driving sports cars are becoming more and more aware that they can turn their heads and bump into a bumper car with a crowded bus, so the labels of their past identities and personalities lose their original luxury.

< /p >

< p > real local tyrants were rich in tea and bitch in the past few years, but now the adjectives are connected with vulgar products.

The era of labelling is already in the first tier cities of China, the a href= "http://www.91se91.com/news/index_s.asp" > luxury goods market < /a > marketing strategy has become the past. It is the new charm of today's customers that spend money on the brand you need to search for.

When Celine, Etro and Balenciaga are full of literary and artistic brands, they will know how to live and learn.

So those brands that have been buried behind the light and out of sight have become the strong strength of the reshuffle luxury front-line camp.

< /p >