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Clothing Unit Price Increases Slowed Down Enterprises Are Compelled To Compress Profits

2014/6/13 20:36:00 37

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Clothing Unit Price Increase Slowing Down Enterprises Forced To Compress Profits

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> a href= "http://sjfzxm.com//business/" > due to the reasons of < /a > consumption weakness, e-commerce impact, and the pressure of physical store operation increasing, the price of clothing stores has been slowing down for many years, and some clothing brands have even been cut down on the whole line, and the profits of enterprises have been reduced.

according to the statistics of the China National Business Information Center, the retail sales of major retail enterprises in the first quarter of 2014 decreased by 0.1% compared with the same period last year. The growth rate of sales in recent years is in line with the growth trend of clothing retail sales of Enterprises above Designated Size, and the sales growth rate in the first quarter of 2014 is also the lowest in recent years, and since 2010, the growth rate has been slowing down year by year.

In terms of retail volume, in the first quarter of 2014, the volume of retail sales of various types of clothing in the major retail enterprises decreased by 4.3% compared with the same period in the first quarter of 2014. In the first quarter of 2014, the price of clothing sales increased by 4.5% compared with the same period of last year, or less than 5% for two consecutive years, and remained at a relatively low level.

, it can be seen that under the pressure of declining retail sales and retail sales, the unit price of apparel retailing has significantly declined compared with that before.

the price per person is better than that of /strong

just entering the early summer, the short skirts and sandals of Beijing street can be seen everywhere. However, the seasonal cool summer wear should be the most expensive time, but the price of new products is much more than that of the past. Although the new price of thousands of yuan or even thousands of yuan is still a lot of new products, consumers who often go shopping will find that the clothing price of 3 yuan, 400 yuan or even 1 yuan and 200 yuan will become more and more, which will give more choices to the public group. Especially, some domestic women's clothing brands are particularly obvious. "This summer's clothes seem to be cheaper than before."

except for summer wear, the price of sandals in shopping arcade also shows a lot of ground. Although sandals are not as good as women's clothing at the price level, many new sandals in department stores will offer 7 or 20 percent off discount on the market. If they want to buy them, they can apply to the store manager for 40 percent off.

At this time last year, the newly listed sandals were basically not discounted.

But this is in sharp contrast to the fact that the actual purchase price of consumers is declining compared with last year.

although some of the brand clothing prices in this year's shopping malls are basically flat compared to last year, and the discount is far better than last year's preferential treatment, but there is no commodity selling scene. Instead, there are more tests and more shopping than those bought. This is the main reason for this phenomenon. Apart from the weak profit pattern and ability, the most important thing is the huge impact of e-commerce.

Because of the weakness of consumption and the slow sale of physical stores, many franchisees or agents secretly sell products on the Internet.

Even in the face of market pressure and electricity providers, some businesses concession on the price, but because consumers think discount is just a gimmick of businesses, and has formed a "department store clothing too expensive" fixed thinking, many consumers still think that going home shopping online is more convenient and cost-effective.

compressing cost and reducing profit /p >

clothing terminal price has a steady trend of rational regression, hoping to show good consumers, but it still can not avoid the fact that costumes, labor, rents and other costs of clothing enterprises are rising.

although many cost pressures have surged, many enterprises have indicated that they dare not raise their prices arbitrarily. In the face of fierce competition in the clothing market, the profits of enterprises have already begun to be compacted.

In the face of these practical problems, brands also have their own countermeasures.

it is very difficult to save labor costs, so many brands will try to find ways on fabrics.

If we pay attention to the observation, we will find that the price of the women's clothing brands and styles that are relatively close to the price this year has accounted for a large proportion of the categories of lace and chiffon fabrics. On the contrary, the proportion of cotton clothing has been declining, because the cost of Chiffon and lace fabrics is lower than that of pure cotton except for the popular perspective.

the two level differentiation of clothing prices in shopping malls is also serious. Thousands of garments still account for most of the proportion. In order to ensure profits, some brands have launched two series of close to the people and high-end.

in addition, enterprises will rely on the control of production links to save money, such as minimizing the reduction of process losses, semi underwriting system, and making sales personnel more proactive in opening up the market to increase sales volume and so on.

Keeping the gold content of the brand and adjusting the price to make it easier for the consumers to accept it has become the marketing strategy of many brands at present.

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< a href= "http://sjfzxm.com//business/" > Sun Changxu < /a >: it is cheaper to buy clothes online.

My clothes bought online shop, clothes 100 yuan, pants 200 yuan or so.

Texture, quality and feel good.

This afternoon we visited the shopping mall in Shenzhen. The price of the same texture is several times more expensive.

A casual skirt, a little unknown brand, will cost more than 1000 yuan.

@WienerProcess: now, many consumers find that they have been exploited for too long by the super high prices of traditional stores, especially by those who sell famous brand clothing and electronic products at home and abroad.

These stores usually occupy more than 70% of the retail area of a shopping mall.

Alibaba and other online businesses are happily and effortlessly benefiting from the growing discontent of Chinese traditional shops with high prices.

Via Forbes @ rabbit Niang: the clothing of this high-end shopping mall has a high price component, but the current price can still afford it, and it is not bought in three different ways.

@ Cai Shaohong: it's time to go shopping. There are only two ways to analyze the clothing market. One way is to make a living, or to be a high-grade one.

or selling large quantities of cheap goods in large stores at large crowd sites.

The other way to go is to be low or low. The chance of survival is too small for general products and general prices.

> follow the secret escape: today, I went to the street deliberately to rectify my view of commodity price, but the result is not very ideal. As an example, Taobao and the physical store have narrowed the gap, but the shopping mall is very depressed. Is inflation too strong? The RMB is depreciating early this year.

Head of the sesame group: a few days ago, in the shopping mall in the old town, the prices of all kinds of clothes were very high. These days, they went to Wanjia in Shenzhen. They often bought women's clothing brands, which never proudly claimed that they never cut prices. They actually bought less than eight hundred of seven different colored costumes.