ZARA Fast Fashion Will Expand The Market With Tmall Platform.

< p > the world's largest fast fashion brand > a href= "http://www.91se91.com/news/index_f.asp" > ZARA < /a > parent company Inditex announced its earnings yesterday. Inditex said publicly that the ZARA brand flagship store will be landing on Alibaba's Tmall platform in autumn and winter.

It is reported that Inditex is very strict in controlling brand image. ZARA brand has not cooperated with other third party e-commerce platforms.

The Inditex announced that ZARA will soon enter Tmall. Tmall will become the only authorized e-commerce platform for ZARA in addition to its official website in China.

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< p > previously, including the top British "a href=" http://www.91se91.com "luxury" /a "brand Burberry" (Bo Baili), the world's high-end cosmetics brand Estee Lauder, fast fashion brand ASOS, Forever 21, GAP, C&A and so on have entered Tmall.

Yesterday, the Ministry of economic development of Italy signed a strategic cooperation with the Alibaba group. The Italy brand will be directly supplied to Tmall.

Last month, the French government signed 30 brands with Alibaba to enter the Tmall platform.

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Earlier than P, Montblanc Montblanc, Le Creuset cool color, S.T.Dupont Dupont, Alienware, BANG&OLUFSEN, BOSE, Apple apple, Clarins CLARINS, Jurlique Julie Kou, Anna Sui Anna Sui and other brands have also opened shop in Tmall.

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< p > Tmall is also accelerating the introduction of more international fashion brands.

At the same time, the strategy of brand fashion was promoted to the top of Tmall's top five strategies in 2104.

Wang Yulei, President of Tmall, has pointed out that the core concept of brand fashion is "in the most fashionable e-commerce website in China, we can choose the most fashionable products that consumers think of" < /p >

< p > Inditex CEO Pablo Isla stressed to analysts at the earnings conference that the company was very sympathetic to Tmall mode and Tmall mode would allow it to maintain control over its brand image.

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< p > at present, ZARA has set up 160 offline authorisation "a href=" http://www.91se91.com/news/index_s.asp "shop" /a in 60 cities of China.

According to the National Bureau of statistics data in 2012, there are 285 prefecture level cities in the country. ZARA covers only 1/5 of the prefecture level cities in the country.

The industry believes that ZARA hopes to use the Tmall platform to cover the wider two or three tier cities and county level regions.

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