The Loss Of Shopping Mall In Europe Is Seriously Concerned. The Government Of Hangzhou Intends To Restrict The Development Of The Complex.

　　 Hangzhou The Hangzhou Municipal Development and Reform Commission pointed out that the layout of the commercial complex will be optimized, and the layout of the commercial complex will be adjusted according to the layout of the commercial network and the adjustment of the urban planning.

Specifically, Hangzhou will prohibit the development of new large commercial complex in Chengbei (canal new town) and Chengdong new town, and strictly control the excessive saturation area.

Cly information group research center report shows that between 2005 and 2010, the urban complex area of 18 key cities in the country increased by 53 million 550 thousand square meters, which was 6.4 times higher than that of the previous five years. It is estimated that by 2015, the volume of the complex that will enter the market will reach 164 million 370 thousand square meters.

Hangzhou is no doubt a microcosm of the urban complex in China. In 2008, Hangzhou first proposed the construction of 100 multifunctional urban complex projects in the whole country, which triggered the upsurge of local urban complex construction.

　　 Blowout hopsca

For Hangzhou, the surplus of the urban complex is inevitable in a certain period.

In 2011, the "Hangzhou 12th Five-Year" major construction project plan published by the city of Hangzhou showed that the 14 urban complexes including the lakeside Nanshan Road urban complex, the Hangzhou innovation and entrepreneurship field, the thermal power plant block urban complex and the Kerry Center complex were being constructed.

In addition, the "12th Five-Year" major construction project in Hangzhou also includes six commercial complexes of tourism and leisure, including the two phase of Xixi paradise. It also includes 7 commercial and commercial complexes, including the high land Plaza and the Kade Raffles square. According to the project plan, most of the above complexes will be built in the next one or two years.

Nowadays, in all directions of Hangzhou, complex projects like "city", "square" and "center" emerge in endlessly. Shenhua plate, located in the northwest of Hangzhou, was dubbed "Hangzhou's Xujiahui" by some people in the industry.

In May 10, 2013, the Xixi impression city with a total construction area of 210 thousand square meters was opened in the region. In June of the same year, it opened in the West City, not far from the impression city of Xixi. In August 30th of the same year, Shenhua Yintai City, with a total construction area of about 400 thousand square meters, was opened. It is worth mentioning that the linear distance between the three commercial complexes is no more than 5 kilometers, and the driving time does not need 15 minutes.

The above three urban complexes are only the beginning. In 2010, Gongshu District, Hangzhou announced the "ten complex" plan, 5 of which are located in Shenhua plate, which is located in Yintai city. In addition to the former Yintai City, there are 800 thousand square meters of thermal power plant complex, 1 million square meters of blue peacock complex, Dahe shipyard tourism complex, and Northern software park complex.

Take the blue peacock complex as an example. The project is made up of 6 residential land and 3 commercial financial land. The total area of the project is about 210 thousand square meters, with a total construction area of 720 thousand square meters. According to the plan, the project will be built into a large complex, which combines shopping, leisure, business and cultural entertainment. The total underground and underground development will reach 1 million square meters, which will become the largest complex in the west of Hangzhou.

"The development speed of Hangzhou commercial complex is a little ahead of schedule, and most of the complex will face very fierce competition in the future." Ding Jiangang, director of Zhejiang media Real Estate Research Institute, told times weekly reporter that in a long period of time, the West and north of Hangzhou City, which lack commercial support, will usher in the outbreak of commercial complex in the next two years.

Starting in 2014, Hangzhou will usher in a business complex. In December this year, the first Wanda Plaza in Hangzhou will officially open. The complex with a total construction area of 360 thousand square meters is located in the North block of Hangzhou.

It is worth mentioning that in the surrounding area of Wanda Plaza, there will be 10-15 shopping centers in the next three to five years, an additional 1 million 330 thousand square meters, which is 3 times the volume of the existing commercial volume.

In addition to Wanda Plaza, Yintai city is now eyeing the plate. Zhongtai Yintai city is built by Zhongda real estate and Yintai, with a total construction area of about 330 thousand square meters, with a total investment of 4 billion yuan. It is expected to be delivered in 2015. This is another new urban complex of Yintai in Hangzhou after the opening of Yintai city in 2013.

At present, there are 2 comprehensive projects under construction in Hangzhou (Zhongtai Yintai City, and Zhongsha Yongtai shopping mall in Xiasha). In addition, there is also an upcoming Yintai city in Xixi. In February 25th of this year, Hangzhou Xihu District entered into a strategic cooperation framework agreement with Yintai group, and decided to build Xixi Yintai city commercial complex project in Xixi plate.

It is not far from Zhongtai Yintai city. It is the Hangzhou Xintiandi complex with a total construction area of 1 million 800 thousand square meters. This is the largest urban complex in Hangzhou currently planned. According to the plan, the project contains large shopping centers, creative office core areas, high star hotels, SOHO/LOFT business and residential areas, entertainment and other functional areas. The total investment of the project is about 10 billion yuan.

It is not only the blowout phenomenon of the urban complex that exists at the Chengbei plate. There will be a large number of urban complexes open in the next two years in the outskirts of Hangzhou new town. Take Hangzhou Linping new town as an example. At present, there are four major urban complexes in the region.

In the CBD core area of Qianjiang New Town in Hangzhou, there will also be multiple urban complex projects. The total area of Hangzhou's Raffles Plaza, which is expected to be completed this year, is 395 thousand square meters, next to Hangzhou the Mixc, which opened in 2010. According to the plan, the Raffles Plaza in Hangzhou combines functions of housing, office, business, shopping, entertainment, culture and so on, and will include a cinema with 12 offices.

In addition to Raffles square, there will be multiple urban complex projects in Qianjiang new town. The high land Plaza, which is separated from the street of Raffles square, is expected to be completed by the end of this year. The total construction area of the project is about 410 thousand square meters, including office buildings, seven star Zhu Mei La hotels, hotel serviced apartments and commercial properties.

In accordance with the normal progress of the project, in the expected time, there are a large number of commercial projects such as Hangzhou Tower city square, green square central plaza, Crystal City Shopping Center, construction industry EFC, new world east Maoming City, Longhu Tianjie and so on. In addition, along the line of Hangzhou Metro Line 1, there are 8 commercial complexes currently planned or being developed by the government. The urban complex is considered a shortcut for the promotion of regional cities.

Since its inception in 2008, Hangzhou's investment has been increasing over the years, and the total investment of the total body is expected to exceed 300 billion yuan.

At present, Hangzhou has not only surfaced many complex projects, its potential supply is also very huge. In the 1-10 month of 2013, 92 of the total land transactions were completed in Hangzhou, and 49 were commercial land, accounting for more than half of the total.

Insiders estimate that in the next 2-3 years, Hangzhou will add nearly 30 commercial complexes of over 100 thousand square meters, of which the commercial complex in the main urban area will be 2.64 times the existing volume.

　　 Commercial real estate Serious bubble

Under the background of strict regulation in the housing market, local support, high added value, and more concessions make local cities attach importance to the urban complex, and more developers are also interested in this.

At present, the top 20 developers have entered commercial real estate, including Vanke, poly, investment, and Jintai real estate enterprises. They have also set up specialized commercial real estate development and operation companies to seize commercial real estate.

Specifically in the Hangzhou market, China and the world's top commercial developers have a panoramic view. The krui research center monitoring shows that in 2013, a large number of large housing enterprises including Wanda, Huarun land, green land, and multiple land were concentrated in the purchase of pure commercial land in Hangzhou. These enterprises all have the leading commercial real estate operation experience in the country and will face positive competition in the future.

Some other large enterprises are also flooding into the "Red Sea" of the urban complex. For example, Zong Qinghou, chairman of Wahaha Group, publicly stated in 2010 that "Wahaha should build large commercial complexes in two or three cities across the country in 3-5 years."

However, as dozens of shopping centers in Hangzhou have been concentrated, developers have found themselves in an awkward situation: too many properties are packed into a street fight for a small number of high quality businesses.

An insider in Hangzhou told the times weekly reporter that "the operation of the commercial complex is supported by the flow of people and consumption. At present, the housing market is slowing down, and the uncertainty of the operation of commercial complexes in some new areas is increasing. If competition intensifies, the underfunded projects are likely to become "uncompleted residential flats".

In June 2012, Wahaha Group announced its entry into commercial real estate. Now two years later, Wahaha's commercial real estate shopping mall is facing a serious loss.

According to the research of Consultation Service Co, the commercial projects in Hangzhou will reach 90 by 2016, with a total construction area of more than 7 million 800 thousand square meters. The development mode of most of the projects adopts the fixed combination mode of shopping malls, hotels, office buildings, hotel apartments and housing, and the shopping center homogenization is serious.

How to digest the urban complex will become a problem that all developers have to face. In June this year, Shen Guojun, chairman of Yintai Investment Co., said in a media interview that commercial real estate had already started to bubble. "At present, the risk of commercial real estate is definitely greater than that of residential real estate."