Milan "Shirt King" Hangzhou Creates Brand

Reporter: your identity is very special. As a overseas Chinese businessman who has left home for 18 years, how is your mood?

Jiang Jichun (hereinafter referred to as Jiang): Thank you for your support from your hometown!

Winning this award is an affirmation of my return to China, and it makes me feel that I have gradually integrated into the family of Zhejiang businessmen.

Ji: you have been abroad for 18 years, the fashion capital of Italy, Milan, the "shirt king". There are also many industries in Rome, which should be integrated into the mainstream society.

What motivates you to invest and develop in your hometown?

Jiang: overseas, no matter what extent your wealth accumulates, there is always a sense of "floating".

Because our cultural roots are in China, my wife is from Ningbo, I am from Wenzhou, and after consultation, we decided to develop the second cause in Hangzhou.

Of course, I came back because I saw the opportunities and shortcomings of the domestic garment industry and felt that my 18 years experience in Italy could contribute to Hangzhou's clothing industry.

Ji: has there been any hard experience in Italy in the past 18 years?

Jiang: every Zheshang business is very tough, and it is more difficult to start business overseas.

At that time, when I went to Italy, I could only do the hardest and most exhausting work as migrant workers went to the city. Moreover, if we wanted to integrate into the mainstream society, we had to pass the language barrier and seize all the spare time to learn Italian.

Now, in retrospect, those days are really not human.

Ji: but soon after that, you became a famous Chinese businessman in Milan and Rome on the basis of your own accumulation and operation, bringing the concept of "good quality and low price" to Italians.

What new ideas will you bring back to this country?

Jiang: I think it should be "brand".

People abroad feel that although the domestic clothing industry has the advantage of "good quality and low price", so far there are no world-class brands.

This time, I returned to Hangzhou to invest in the "international clothing city". I hope to make it a breeding place for a Chinese clothing brand, and promote "Hangzhou women's clothing" and "Zhejiang women's clothing" and so on.

Zhejiang clothing has come to a critical moment and needs to choose "how to go".

Chinese are very smart. We can't rely on OEM and processing to accumulate wealth. Now we have the chance to create our own famous brands.

Ji Ji: what are the specific plans?

Jiang: the clothing industry will face a shuffle next time, and those energetic and ideal enterprises will continue to exist.

However, if we want to grow rapidly, we must get in line with the international first-class level.

Chinese enterprises need fresh blood and need a platform for the world.

I want to build such a "Hangzhou International Garment City". On this platform, there will be designers familiar with international fashion trends, including our Chinese brand clothing enterprises and many foreign brands.

So many factors are fused into one river and exported to the international market.

I believe that domestic brand enterprises will grow up quickly under such circumstances.

Ji: How did your mindset change after two years of entrepreneurship in 18 years?

Ginger: 18 years ago, it was for personal outlet, to earn money, had to cross the sea. Now, the accumulation of wealth is not so important for me. I want to do something real in Zhejiang to realize my life value.

In 2008, Jiang Ji Chun invested 380 million yuan to build the Hangzhou International Garment City. It became a breeding place for a Chinese fashion brand and became a platform for China to participate in the competition of the world's fashion industry.

Jiang Jichun is the first college student who came back after the college entrance examination.

18 years ago, he broke the iron rice bowl and went to the ocean to find business opportunities in the clothing industry of Milan. He pioneered the establishment of a professional clothing import and export company and introduced the concept of "made in China" with high quality and low cost.

In 1999, he took the Rome commercial city as the core, and nearly a thousand Chinese clothing stores assembled in Rome. Hundreds of millions of Chinese garments were distributed from Rome and became the "king of shirts" in Milan, the international fashion capital.

Yang Jing: editor in charge