Spring Festival In New York Fashion Week

On the 2009 spring and summer fashion week in New York recently, Luo Zheng, the designer of Shenzhen, presented her 30 dress suit (OMNIALUO). With the theme of "peach blossoms", he displayed a "Chinese Spring" for the international fashion industry. This is the first time Chinese designers have entered the stage of New York fashion week. Luo Zheng's 15 minute fashion show, audience applauded several times, was recognized by international buyers and media. After that, it was voted one of the best ten brand shows in New York fashion week by several American media. I feel the business mode of New York fashion week. Compared with London, Milan, Paris fashion week, New York fashion week is the most mature business mode in the four international fashion week. New York fashion week has always been regarded as a favorable platform and commercial shortcut for fashion winners to seize business opportunities. "Conquering Paris is just winning yourself, and conquering New York is the only way to win the whole world." Luo Zheng talked about what this fashion knows. France is the capital of creativity. It can display its creativity in a big way. The United States is the capital of Commerce. In order to get the entry qualification of the fashion week in New York, in addition to displaying the first-class works, the selected designers have to pay a lot of admission fees to the organizers, and also need the whole team's strength in the field of commercial operation. New York fashion week T stands mostly on international brands, and the Chinese women's clothing brand is the first time on the stage of New York fashion week. Luo Zheng revealed that the New York fashion week cost more than US $300 thousand, about 10 times the domestic cost. Luo Zheng set up an international team for the trip to New York. He hired a local public relations company in New York. He also invited a stylist with 12 years experience in international fashion week from London and invited more than 10 international models through American model companies. American labor is expensive, every detail costs money, and the division of public relations companies is very detailed. Every link needs to be charged. But the service is very detailed. If there are any problems raised, you can rest assured that they will finally give up the results you want. But in the domestic arena, you need to hang on to your heart. Until the last minute, you never know what the result will be - so New York is expensive, but it feels worth it. During the New York fashion week, Luo Zheng conducted business negotiations with some international buyers and investors, laying the groundwork for the future development of the international market, and successfully signed the general agent in the United States to "test the water" for the internationalization process of Chinese designer brand. When it comes to the differences between Chinese clothing brands and international brands, Luo Zheng said, "our creativity is not inferior to that of them. We also have advantages in terms of production cost and price, and now the Oriental elements are also more popular in the international market. But we still need more efforts in fabric, production and technology, and we need to learn more about how to make a brand. When New York returns, beauty and practicality will no longer be contradictory. "The return of this fashion week in New York does make me see something different at home and abroad: Americans are more pragmatic and more focused on products rather than packaging." Luo Zheng said. Luo Zheng said that many fashion styles in China will not be mass produced. It's just a display of design concepts, and there will be some differences in design and production. "But on fashion week in New York, the show that just appeared on the T stage may turn on an ordinary person. I have been thinking about whether there is a fusion point between art and commerce. I want to convey my idea through creation, but I hope this kind of communication will take its natural course. It should be said that only when art is returned to life, can the brand have more sustainable vitality. The simplest and simplest is the best way to touch people's heart. To make a brand is to precipitate. International and domestic shows are completely different styles, which makes Luo Zheng even more ponder on how to combine art design with life. "Aestheticism and practicality should not be contradictory." The Chinese fashion will continue to appear in the international T stage. Luo Zheng thinks that New York's appearance on the international stage T shows that the Chinese women's wear designer has stood on the international T stage, so that the world can see the new image of China's fashion. Before the Americans were less concerned about Chinese fashion, they always felt that the Chinese brand was only made in China, and it was cheaper. In the fashion week of New York, it was successful. Luo Zheng said, "in the fashion capital, known for its fast-paced business model, there are only three kinds of audiences in New York Fashion Week: media, buyers and stars. They have always been stingy with praise, and can be affirmed, which means that the international market recognised the design level of Chinese women's clothing. Next year, next year and beyond, I will continue to participate in New York fashion week. " Editor in charge: Yang Jing