China'S Textile Industry Wants To Be Big And Easy, But It Is Not Easy To Do Well.

< p > to observe the development trend of an industry, its success or failure will be inextricably linked to people in every industry.

Judging from the various developments of the knitting industry in the first half of this year, the Chinese market has been fully synchronized with the global market, and knitted products have shifted from underwear to coat.

The export trend of knitted garments is obvious. This change will bring more opportunities and profits to enterprises. Knitting enterprises are also trying to upgrade their competitiveness through pformation and upgrading.

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< p > Event: Chinese customs statistics show that the total export volume of knitting industry in this year 1~3 months is 17 billion 850 million US dollars, of which the export volume of knitted fabrics is US $2 billion 740 million, which has increased by 11% over the same period.

Taking the data of knitted fabric plates as an example, the loss is decreasing, especially for developed countries and ASEAN.

In May 2nd, the China knitwear industry Association launched a special issue entitled "China on needles" in this newspaper to commemorate the remarkable achievements made by the knitting industry in 2013.

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Yang Shibin, assistant to the president of the China Textile Industry Federation and President of the China Knitting Industry Association, pointed out that after more than 30 years of rapid development, China has entered the medium speed development period.

From the external environment, the global economic strength in 2014 is obvious, and the developed economies will be the main driving force for 2014.

From the internal environment, the consumption pattern of the domestic market is undergoing profound changes. E-commerce has replaced some traditional retail channels' market share.

The investment regional structure of the textile industry has changed greatly, and the growth rate of investment in the eastern region is obviously higher than that in the central and western regions.

From the perspective of investment structure, the proportion of investment in the eastern region has increased considerably, and the proportion of investment in the central and western regions has declined.

The pace of enterprise structural adjustment has accelerated significantly, and polarization has been obvious. Two markets and two kinds of resources have accelerated the pace of enterprise stepping up, and the ability to learn and use has been strengthened. The two level differentiation has continued to intensify.

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< p > Event: in March, the China International Trade Promotion Committee textile industry branch, the China knitwear industry association and the British i2i Exhibition Group signed three co operative exhibition agreements, and joined the two exhibitions of "pH value fashion first exchange" and "pure Shanghai" to jointly create a new fashion exhibition platform "pH value pure Shanghai" (referred to as p&p), mainly based on brand clothing, shoes, handbags and other clothing categories.

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< p > when pH value appeared for the first time, the China International Knitting fair really realized a gorgeous turn, because few people felt that the exhibition on knitting could also be so fashionable.

In 2013, pH value became more and more mature, and planned and strategically introduced the more powerful knitted cluster and knitted brand.

In 2014, pH value turned again to become a new fashion exhibition platform based on brand clothing, shoes, handbags and other clothing categories.

Why is pH value changing in this direction? China's current fashion channel is at a stage of fierce collision between business pformation based on Internet technology and traditional commercial circulation.

Whether the electricity supplier or the department store after pformation, how to find products or brands that meet the needs of consumers will become the key to their survival.

Based on this judgment, Xu Yingxin, executive vice president of the textile promotion and Trade Commission, said: "this exhibition will play a bridge role between the brand and the channel, providing a platform for the mutual choice between the two sides.

The 25 years' experience of the Chinese organizers in the field of textile and clothing exhibition and the professional background of the British i2i group in the field of European apparel retailing will help p&p become the first choice for brands and channel providers with quality, professional and sophisticated services.

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< p > events: foreign brands are frequently competing for money.

In the field of baby clothes, the Beijing Carmen Clothing Co., Ltd. (hereinafter referred to as "Carmen clothing") should be considered an older one.

Since 2005, the internationally renowned children's wear brand CATIMINI has been introduced.

Carmen clothing has its own children's clothing brand of water boy, at the same time, deputy agents timberland, Kenzo, diesel, boss and other brand children's clothing parts, and won the right to operate hush puppieskids.

Also keen on acting foreign brands, there are good children. Their children's clothing brands are mainly made up of international brands, including Nike children's wear, Adidas children's wear, Puma children's wear and Skech's children's wear. Good children will sell these brands to their children's brand integration store "good boy star station".

In addition, Parker lane has represented more than 5 international children's wear brands.

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< p > why children's clothing enterprises in China are so enthusiastic about the brand of acting children's clothing? Most brands are satisfied with the effect of acting on international brands.

Take the good kids group as an example, their businesses are mainly divided into international business and retail distribution business, both of which contribute 50% of the profits each year to the group.

Among them, as an important part of retail and distribution business, good kids act as the agents of foreign brands and play an important role in the revenue of the group.

Similarly, with the international children's wear brand and the Carmen clothing, in Xinguang world, its agent international children's wear brand terminal stores daily sales can reach up to 100 thousand yuan.

It can be seen that the turnover of international brand children's clothing stores has been increasing year by year.

There is another important reason why domestic baby clothing enterprises continue to expand the scale of foreign brands.

Whether it is good children or Carmen clothing, in the agency operation of the international children's wear brand, they choose to launch in the form of children's wear brand integration shop, which also determines its appeal to the number of agent brands.

In addition, the agent international terminal brand can grasp the development opportunities of the high-end children's clothing market, and form a differentiated development form with the current brand positioning of the middle end children's clothing. Therefore, the agent has also become the best choice for its entering the middle and high-end children's children's clothing market.

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