Analysis Of Customers' Emotional Psychology And Purchase Action

< p > 1, arousing interest. The new and beautiful < a href= "http://? www.91se91.com/news/index_c.asp > exhibition mode < /a > and environmental design can make the products look more attractive. Foreign commercial buildings pay much attention to the diversity of display devices. They often design display devices according to the commodity, so that the characteristics of the products can be fully displayed. < /p >
< p > 2, inducing Association. It is very effective to use the visualized commodity image to induce customers to use associations. For example, children's articles store can make children's bedding and toys arranged in a children's room much more vividly than the classified queuing display mode. One of the masterpieces of the famous post modern architecture, the ring opera service hall of Vienna opera house, is also a metaphor and symbolism, which plays a role in inducing the association of consumers. < /p >
< p > 3, arousing desire. Pay attention to the diversity of display devices, because beautiful display methods and environment are just as attractive as merchandise, and even more attractive than merchandise. They give the goods the fullest display. < /p >
< p > 4, promote < a href= "http:// www.91se91.com/news/index_c.asp" > trust < /a >. This requires that the style of interior design coincides with the characteristics of commodities. For example, the traditional style of traditional Chinese medicine shop is more reliable than the modern form of Chinese medicine shop, and the fashionable shop is more competitive. < /p >
Less than P, the same commodities are often considered to be worth more in the well decorated shops than in the night market stalls. Facing the market competition, we must win the consumers with the outstanding features of architectural decoration. For this purpose, the following techniques can be used. < /p >
< p > first, create < a href= "http:// www.91se91.com/news/index_c.asp" > Theme < /a > artistic conception. In the interior design, a theme is set up according to the characteristics of the commodity, and a set of techniques for interior decoration is formed around it, creating an artistic conception, which is easy to give consumers a deep feeling and memory. For example, in the children's toy shop, the theme of the designer is the forest paradise. The flannelette animals are climbing, lying and leaning on the tree. They are very lively and lovely. Although the interior space is simple in decoration, the attraction to small customers is not weak. < /p >
< p > Second, repeating motif. Some shops which specialize in the management of some famous brand products often use the logo as decoration, repeatedly appear in doorways, wall decoration, display devices and bags, and strengthen the impression of customers. Shops with more varieties can also be used repeatedly in the decoration of motif in order to deepen the memory of customers. < /p >
< p > Third, flexible change. The consumption trend is constantly changing, so shops should be able to adjust their layout at any time. Some stores abroad have to make some adjustments every week to give customers a new impression. < /p >