Skills Needed To Guide Shopping In Clothing Sales

< p > doing sales is a process of communication between people. Its purpose is to induce people to buy.

Communication ability is the most important and core skill of a salesperson. How to face different customers with different personalities, preferences and even different mood, so that the other party is interested in listening, first accepts the salesperson, and then accepts the product. This is a very professional skill.

In the promotion of clothing, the sales skills of shopping guide determine the performance of the store.

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< p > why some a href= "http://sjfzxm.com/news/index_x.asp" > shopping guide < /a > turnover is so high, while some other shopping guides have no achievement. In fact, in the sales process, the salesperson will not only show the costumes to customers and explain them, but also need to recommend clothing to customers, so as to arouse customers' interest in buying.

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< p > recommended garments can be used as follows: < /p >

< p > 1, when recommending must be confident, when recommending clothing to customers, the salesperson must have confidence in order to make customers have a sense of trust in clothing.

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< p > 2, suitable for customers' recommendation.

When the customer prompts the goods and explains, the suitable clothing should be recommended according to the actual and objective conditions of the customers.

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< p > 3, with gesture to recommend to customers.

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< p > 4, emphasizing the characteristics of commodities.

Each type of clothing has different characteristics, such as function, design, quality and so on. When recommending clothing to customers, we should emphasize the different characteristics of clothing.

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< p > 5, focusing on commodities.

When recommending clothing to customers, try every means to bring the topic to clothing.

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< p > 6. Accurately say the advantages of all kinds of clothing.

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< p > key selling skills: < /p >

< p > key sales are targeted.

For clothing design, function, quality, price and other factors, it should be suitable for people, so that the psychological pition from "comparison" to "faith" can be truly achieved, and eventually the sales will be successful.

In a very short period of time, allowing customers to have the belief in buying is a very important part of sales.

Key sales have the following principles: < /p >

< p > 1, starting from 4W.

From wearing time When, wearing Where, wearing objects Who, wearing the purpose of Why to do a good job in the purchase of staff, is conducive to the success of sales.

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< p > 2, with a brief emphasis.

When explaining the characteristics of clothing, customers should be concise and clear in content and easy to understand.

The most important feature of clothing merchandise is to first say, if there is time, to spread it on layer by layer.

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< p > 3, concrete performance.

According to the customers' situation, they should act according to their circumstances. They must not say the same thing. They only say, "this dress is good", "this dress you are most suitable for" and so on are too simple and general marketing language.

Depending on the sales target, the way of speaking is changed.

We should introduce different contents to different customers and make them suitable for others.

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< p > 4, the salesperson should grasp the prevailing trends and understand the vogue vanguard, and show customers that clothes are in line with the trend of fashion.

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< p > Sales perception of clothing sales: < /p >

< p > in the clothing sales process, most salespeople can notice the shape of the customers, and they can also explain the quality brand of the clothing patiently. However, in daily life, I find that many salesmen and even the shopkeepers will overlook an important skill of clothing sales, that is, people's pursuit of a way of life. If we can grasp this point in the sales and store layout, we believe that the sales of clothing will surely be improved.

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< p > life style is expressed in three ways in people's mind, one is the present and one's own.

Immediate achievement can be achieved immediately.

The other is the future of others.

Yearning for it and working hard to achieve it.

There is also a common, once.

Sometimes I will taste the experience.

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< p > in fact, these three factors affect many consumers' behaviors.

There are many perceptual factors. People often rely on perception to feel happy and happy.

Perception is actually perceptual knowledge.

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< p > sensibility is a key to impress the minds of consumers. It comes from a certain scene of life, or a memory or even a dream.

In clothing sales, the way of life as a marketing tool and materialized on clothing is unexpected or even blank in the past marketing research.

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The desire to purchase from P is often unknown to outsiders, but often occurs in daily life.

This will happen even more when choosing clothes.

A self-made billionaire, out of nostalgia and perception of the past, may choose a rough coat or even a straw hat, and a poor boy who is starting a business may choose a luxury brand suit.

In fact, they all want to satisfy their yearning and recollection of a way of life.

It's like a man in a famous suit wearing a golden eyeglasses to drive on the side of the road.

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< p > perception is a psychological phenomenon peculiar to human beings.

The level of consumer psychological needs is different.

Some people have "self actualization", others want to "self actualization".

But in any case, the perception of different lifestyles has different consumption behaviors.

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