Chengdu Shoe Enterprises Aim At Moscow Market

Yesterday, reporters learned from Wuhou District that the exhibition hall of the Moscow shoes exhibition of Chinese women's shoes has been formally finalized.

In mid March, sponsored by the Provincial Department of Commerce, the shoe industry exhibition organized by the Wuhou District municipal government, the Municipal Economic Commission and the Municipal Bureau of Commerce will go to Russia to attend the Moscow shoe exhibition.

This is the first time that the footwear industry of Chengdu has appeared in the international market with the overall image of "China's women's shoes capital". "Brand war, embrace and keep warm", and the footwear industry of Chengdu has actively embarked on the road of speed skidding with regional brand and cluster advantages.

The exhibition will serve as a media for Chengdu women's shoes to stand on the world stage. According to the introduction, under the global economic crisis, Russia, as the core market of Chengdu footwear industry, straightens out and adjusts the Russian trade market and plays a very important role in the future development and layout of Chengdu's footwear industry.

At the same time, Russia's Moscow International Footwear Exhibition is one of the world's most famous professional footwear exhibitions. It is the largest footwear exhibition in Eastern Europe. It has more than 700 exhibitors from more than 20 countries and regions. It plays a leading role in the market and trend of fashion in Eastern Europe and even in the global footwear industry.

Therefore, the provincial, municipal and district organizations have been organized to organize enterprises to take part in the exhibition and to provide the latest industry information and broad business opportunities for Chinese footwear traders in Russia.

It is understood that Wuhou District invested more than 100 million yuan. For the first time, with the overall image of "Chinese women's shoes capital", more than 20 brands of shoes, such as Emin, beauty, Nina, and so on, were organized to promote Chengdu shoes to the world stage.

"This exhibition is the first brand operation and group operation carried out by the government in China," said the relevant person in charge of the Chinese women's shoes city management committee. Although the preparation time for this exhibition is rather intense, the opportunity is rare. The main content of the March shoe show is women's Boots, which is also the strength of Chengdu's footwear industry. Therefore, this exhibition is not only a strong action taken by the government to seize opportunities and take the initiative to attack, but also an important measure to consolidate and stabilize the traditional Russian market and promote the pformation of Chengdu shoe trade to Russia's trade from border trade to big trade.

At the same time, the exhibition will also lay a good foundation for the international purchase festival of Chinese women's shoes in October.

It is introduced that the exhibition hall of the Chinese women's shoes city is built by the government, with an area of 340 square meters. It highlights the original Chinese style: featuring the Chinese red and the red archway, the space is embellished with Chinese knots, so as to show the unique charm of Chinese shoes.

Experts said that the Chinese women's shoes raised the idea of "inward lead" and "go out, please come in". At present, on the international trade platform, the popularity of Chengdu shoes in the international market has been greatly enhanced, opening the window for Chengdu's integration of international market resources, widening the development path of Chengdu footwear industry, promoting the Chengdu footwear industry to become bigger and stronger, changing the traditional and passive traditional trade forms of Chengdu shoes industry, and promoting the establishment of bilateral normal shoes trade channels.

Chengdu Blue Shield Footwear Co., Ltd., responsible person told reporters: "the government in our enterprises when the most difficult time hand in hand with us, led us to enter the market, enhance our confidence in speeding up development.

I believe this exhibition will be a success. "

Wang Xiaonan: editor in charge