Talking About The Series Of Shops' Performance: Bemin BINMAN Excellent Manager Management

< p > > a href= "http://sjfzxm.com/news/index_z.asp" > shop manager < /a > refers to shop operators who have excellent management and performance. As the soul of the shop, store manager plays an important role and plays a connecting role in the process of store management.

Brand Company wants to open more direct stores, and franchisees also want to develop to single brand, multi store or multi brand store. The role of store manager is very important.

At the same time, the requirements of store manager's business level are higher and higher.

Therefore, how to cultivate an excellent shop manager and copy it is one of the most important links in our management of the women's clothing store.

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< p > < strong > 1, to create a team to learn together and improve together.

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< p > some Brand Company only pay attention to the training of supervisors, while franchisers only focus on their own learning, often ignoring the training of store managers.

The lack of training is the most important reason for the lack of store manager's ability to directly influence the team morale and store performance.

Mr. Chen Weiqiang, the founder of the brilliant team of Tian Ya fashion, Hongkong, has been advocating that the ultimate leap from excellence to excellence is not market, technology, competition, nor product.

One thing is more important than anything else: recruitment and retention of good employees.

The key to our career development is not only how much we can improve, but whether we have trained a successor who is equal to our current level.

With the rapid development of the brand in the market, we have paid close attention to the training results of our terminal staff. We are all equal in our whole system training.

The company pays attention to the training of every employee.

For employees, they usually regard training opportunities as one of the important criteria for assessing the working environment.

On the contrary, in the absence of training opportunities for employees, their ability is difficult to get much room for improvement, and the greater the mobility.

Therefore, we must play the spirit of team learning, go to some professional training with the store manager, pay attention to the healthy development of the brand, and attach importance to front-line salesmen. This will not only form a good learning atmosphere, but also be a basic guarantee for preventing the turnover of employees.

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< p > < strong > two, bun BINMAN an accurate role of the store manager.

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< p > store manager is the protagonist of a shop. First of all, he must recognize his role and define his job scope and responsibilities.

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< p > 1, store manager is the sandwich layer in Hamburg.

The store manager plays a connecting role.

For the shop assistants, the store manager is the representative of the shop owner. For the superiors, the store manager is the representative of all the shop assistants, and should be able to assume the responsibilities of all the shop assistants.

It should be clear that the job of a shop assistant is not the responsibility of the shop keeper himself.

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< p > 2, store manager is the leader of the shop.

For the unreasonable position of the shop assistants, improper coordination, etc., make corrections immediately so that the clerk can operate efficiently.

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< p > 3, store manager is the stimulant of the shop.

Constantly motivating shop assistants and inspiring salesmen morale, so that clerks can meet every day's work with vigor and vitality.

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< p > 4, store manager is the blending agent of the store.

Most of the shop workers are young girls, and there are unavoidable contradictions in their long-term work and life. These minor contradictions are normal, but as managers, they should play a coordinating role and can not create antagonistic feelings among employees and make shop work smooth.

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< p > 5, shop assistant is the assistant of shopping guide.

In China, most shops are small and medium sized shops, with a small number of employees. When customers are busy, the store manager should take the initiative to help guide shopping so as to enhance store sales performance.

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< p > 6, store manager is shop trainer.

Store managers should first strengthen their self-learning awareness and constantly impart knowledge to the shop assistants to enhance their overall quality.

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< p > < strong > three, the ability of shop manager of bun BINMAN.

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< p > store manager is the top manager of the shop.

How can we be a good shop manager? As we all know, the overall quality of store managers is closely related to the success or failure of store management. The abilities and qualities of BINMAN should be understood. The connotation and process of store operation management and the standards of excellent shops should be understood; the methods of managing and motivating employees should be mastered, and the sales performance of store managers should be enhanced; the reasons for customer complaints should be understood, and the skills to reduce and effectively handle complaints should be mastered. < /p >

< p > 1, the relationship between attitude and ability < /p >

< p > 2, eight abilities, < /p >.

< p > (1) planning ability -- target < /p >

< p > (2) planning ability -- promotion plan < /p >

< p > (3) use human ability to do things right, do the right thing, and do things in the right way < /p >.

< p > (4) incentive capability reward and punishment measures < /p >

< p > (5) training ability -- systematize your experience < /p >

< p > (6) operation ability -- execution power < /p >

< p > (7) strategic thinking ability: achievements, ideas and influence < /p >

< p > (8) cohesion -- team building team's focus force < /p >

< p > have a mindset < /p >.

< p > 1.1) broad mind.

The staff of shops are usually young girls, and because of the competition mechanism of wage system, it is inevitable that there will be some minor contradictions between employees.

If the store manager does not have a broad mind, it will not be able to regulate the relationship between other employees, even if they are as small as their navel, it will be difficult to establish their personal authority.

At the same time, to get along with others, you should be modest and not put on a high shelf.

No matter how much achievement you get in your work, do not spread it everywhere.

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< p > 1.2. Dare to face and bear responsibility.

The store manager should take the shop as his shop and take responsibility.

Faced with mistakes, face them positively; encounter setbacks and difficulties, do not evade; encounter problems, avoid buck passing, and have the courage to assume the mistakes of employees in front of the boss and customers. In front of the employees, they should have the determination to assume the wrong and erroneous actions of their employers.

Only by doing so can we build up our personal charisma.

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< p > 1.3) sincere concern for employees.

Some shopkeepers (including shopkeepers) are concerned about their employees' mere verbal remarks, which is unacceptable. We should be more sincere.

When the staff caught a cold, the shopkeeper took the initiative to buy him a cold medicine. If he had to work for him seriously, not just to remind him to put on more clothes, the next time the employee was ill, he would stick to his post. The employee was very busy at the store, he had to leave for a hurry, and the shop assistant helped him on the shift. The next employee would be embarrassed to ask for leave again or late.

To be genuinely concerned about employees is the most important part of their employees' minds. < /p >

< p > < strong > four, set up a morning meeting to enhance employee morale.

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< p > morning meeting is the beginning of a day's work. The atmosphere and effect of the morning meeting directly affect the morale of the staff, thereby affecting the sales performance of the store.

Therefore, opening morning meetings can enhance team spirit and work enthusiasm, and effectively enhance store sales performance.

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< p > 1, the basic content of morning meeting.

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< p > 1. Yesterday evening colleagues reported to the staff about the whole day's sales performance, target achievement rate, good performance (bad) reasons, and important events left yesterday.

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P > 2) sum up and encourage employees as far as possible, and announce the work priorities and work plans of the day.

Work plans have to be subdivided into individuals and subdivided into time periods.

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< p > 3) to check the completion rate of weekly target and monthly target, and formulate countermeasures.

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< p > 4 introduces the number, price, color and selling points of the newly arrived goods, and let every employee know these problems quickly.

This article introduces the matching skills, promotional activities, promotional programs and accessories selling techniques for new styles.

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< p > 5) encouraging slogans, adjusting the mentality of employees, announcing special incentives on the day.

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< p > 6) other work instructions.

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< p > 2, morning meetings should be held every day.

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< p > store manager should keep up the habit of opening morning meeting with the shop assistants.

Every morning morning meeting can help you understand the staff's mindset and some daily affairs in the shop. Opening the morning meeting every day can enhance the feeling and friendship between the staff and enhance the solidarity.

In addition to working skills, sales staff have a very important mindset. The shop assistant holds a morning meeting every day, so that he can understand some changes in his mindset in time.

Recently, a certain employee is in a bad state because of what is wrong at home, or whether he is in good health or in contradiction with other employees.

All of these can be understood and solved in time.

If the shopkeeper is not on the morning shift, he will have a meeting before the manager goes to work.

The deputy manager of each shift should also hold a meeting with the staff on duty and do a good job with the next shift.

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< p > in short, for a shop, it is not just an excellent shop manager who can make good sales.

But having an excellent store manager, and this store manager can deliver his excellence to every employee and play every job, so that the shop staff can improve their work efficiency, let the shopping guide enhance their work passion, let the team enhance cohesion and enhance the execution of the work.

This is a qualified shop manager.

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< p > you can enjoy your talents and harvest the wealth you deserve in the big stage of bran women's dress.

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