Still Show: Clothing Sales Skills That Guide Buyers Need To Master

Sales skills are the embodiment of sales ability, as well as the skills of a job. Doing sales is the process of communication between people. The purpose is to arouse feelings and reason, and induce profits. Including the control of customer psychology, product expertise, social knowledge, expressive power and communication skills. Commonly used sales techniques are guided transaction method, assuming transaction method, key button transaction method, Franklin comparison method, doorway transaction method, soft and hard method. In general, doing sales is a communication process between people. The purpose is to arouse emotion, reason and benefit. Communication ability is the most important and core skill of a salesperson. How to face different customers with different preferences, different personalities or even different mood, so that the other party is interested in listening, first accepts salesmen, and then accepts products, which is a very professional skill.

　　 clothing Shop must read: clothing sales skills

In the sales process, the salesperson will not only show the costumes to customers, but also explain the clothing to customers, so as to arouse customers' interest in buying. The following methods can be used for recommending clothing:

1, when you have confidence in recommending and recommending clothing to customers, the salesperson must have confidence in order to make customers have a sense of trust in clothing.

2. Suitable for customers' recommendation. When the customer prompts the goods and explains, the suitable clothing should be recommended according to the actual and objective conditions of the customers.

3, with gesture to recommend to customers.

4, with the characteristics of goods. Each type of clothing has different characteristics, such as function, design, quality and so on. When recommending clothing to customers, we should emphasize the different characteristics of clothing.

5, focus on commodities. When recommending clothing to customers, we should try our best to introduce the topic to the costumes and observe the customers' response to the clothing so as to facilitate the sales in time.

6, accurately mention the advantages of all kinds of garments. When explaining and recommending clothing to customers, it is necessary to compare the different types of garments and accurately tell the advantages of all kinds of garments.

Key selling skills

Key sales are targeted. For clothing design, function, quality, price and other factors, it should be suitable for people, so that the psychological transition from "comparison" to "faith" can be truly achieved, and eventually the sales will be successful. In a very short period of time, allowing customers to have the belief in buying is a very important part of sales. Key sales have the following principles:

1, start with 4W. From wearing time When, wearing Where, wearing objects Who, wearing the purpose of Why to do a good job in the purchase of staff, is conducive to the success of sales.

2, the key should be brief. When explaining the characteristics of clothing, customers should be concise and clear in content and easy to understand. The most important feature of clothing merchandise is to first say, if there is time, to spread it on layer by layer.

3, specific performance. According to the customers' situation, they should act according to their circumstances. They must not say the same thing. They only say, "this dress is good", "this dress you are most suitable for" and so on are too simple and general marketing language. Depending on the sales target, the way of speaking is changed. We should introduce different contents to different customers and make them suitable for others.

4, the salesperson should grasp the prevailing trends and understand the vanguard of fashion, and show customers that clothing is in line with the trend of fashion.

Clothing sales skills: perceived sales

In the process of clothing sales, most salespeople can notice the shape of the customers, and they can also explain the quality brand of the clothing patiently. However, in daily life, I find many salesmen and even the shopkeepers will overlook an important clothing sales skill, that is, people's pursuit of a way of life. If we can grasp this point in the sales and store layout, we believe that the sales of clothing will surely be improved.

The way of life is usually expressed in three ways, one is the present, one's own. Immediate achievement can be achieved immediately. The other is the future of others. Yearning for it and working hard to achieve it. There is also a common, once. Sometimes I will taste the experience.

In fact, these three factors affect many consumers' behaviors. There are many perceptual factors. People often rely on perception to feel happy and happy. Perception is actually perceptual knowledge.

Sensibility is a key to impress the minds of consumers. It comes from a certain scene of life, or a memory or even a dream. In clothing sales, the way of life as a marketing tool and materialized on clothing is unexpected or even blank in the past marketing research.

Because of the desire to buy from the perception, it is often unknown to outsiders, but it often happens in daily life. This will happen even more when choosing clothes. A self-made billionaire, out of nostalgia and perception of the past, may choose a rough coat or even a straw hat, and a poor boy who is starting a business may choose a luxury brand suit. In fact, they all want to satisfy their yearning and recollection of a way of life. It's like a man in a famous suit wearing a golden eyeglasses to drive on the side of the road.

"Perception" is a psychological phenomenon peculiar to human beings. The level of consumer psychological needs is different. Some people have "self actualization", others want to "self actualization". But in any case, the perception of different lifestyles has different consumption behaviors.

In order to display the best image of the product to the customers, the clothing store should pay attention to the decoration of the shop. Different kinds of clothes are equipped with different lifestyle pictures. Even the sunglasses on the stalls should be on the top of the glasses, which is a picture of a beautiful woman on the beach or a person who drives a speedboat. In fact, consumers who buy such sunglasses can hardly go to those places for vacation. Cars and beautiful women with sunglasses want to let consumers perceive a way of life, thus creating a desire for consumption.

The level of income determines the different consumption patterns and consumption psychology. In fact, it is the perception of different consumer groups to different lifestyles. Just like the people who have just met the food and clothing and the economically prosperous people will have different pursuits and yearning for the opposite sex. Those who have just met the food and clothing are seeing the opposite side of the opposite sex, while the affluent people see the opposite side of the opposite sex. The different perception determines their different choices. And materialization to clothing, promotion and discount to make up for the gap between them, so that it is possible to choose a commodity at the same time.

A girl is always weak, but she yearns to live near the sea, and is still a villa, because her heart has a vague picture of the sea. It is even possible to meet the beloved man at the seaside in a dream. She may use her whole life to realize her dream of having a villa on the beach.

There is also a consumer who sometimes chooses goods that are totally unnecessary. For example, people in the desert area to buy a bathing suit are actually not for swimming, but to realize their inner perception. It really happened in foreign countries. A very creative man dug a hole in the front of the door and poured the sand in it. Beside the chair, I invited my wife to lie beside him in a swimming suit. The two of them felt very happy. This behavior was a sensation in the local area.

A certain consumer may not have the chance to wear a windbreaker at all, but he may choose a windbreaker with the same style worn by a brother in Shanghai. Because it is a kind of yearning for him to feel the desire to consume in the way of commodity when he can't get what he wants. In fact, it is a psychological need of "self actualization".

Some people tend to buy many clothes that they do not need because they yearn for a certain way of life. Maybe after buying, I don't understand why I buy these things. Such consumers are actually many in reality. They are wrongly summed up as "Shopaholic", but this is not the case. This is an "unconscious need". It seems that the factors of clothing perception are not only the price and quality, but also the way of life.

The quality of clothing is of importance to the sales of clothing. But this attribute only changes the quality of life, and the emotional attributes of products change the way of life. The advertising word for the seven brand of men's clothing is: "men are a little bit ruthless for themselves!" satisfying men's desire to conquer and eager to succeed or struggling in a particular environment. Obviously, they are dressed in the clothes of Le Louvre Museum in Paris. More attractive temptation. So there are many young men wearing seven collar men's clothing, with a cool expression on their faces. Although the seven men's men are overspending, they have a lot of budget.

When considering the quality of clothing, consumers are always critical and sensitive to price. When it is induced by emotional attributes, the price is not considered. I saw such a big sister selling clothes in the big alley of Tianjin. It not only talked about the style, quality and brand of clothes like other salesmen, but said, "sister, you wear clothes to work will definitely be more eye-catching than others." "brother, wearing this pair of jeans and matching this jacket, no treatment! This object is wearing it!" "Grandpa, you wear this dress really spirit, like an old Red Army". This elder sister sells more than just clothes, but more describes a scene that makes consumers feel satisfied.

Therefore, in clothing sales, both salesmen and bosses of clothing enterprises should study people's perception of sales behavior, so that they can stand out in the market.