World Tennis Top Woman Will Sign Anta China
Jelena Jankovic, the world's number one player, displays the tennis clothing series tailored by Anta, China's sporting goods provider (Jankovic), in the unveiled Australian Open.
Jelena, 23, signed a contract with Anta on 19 and became the spokesman for the company.
At the signing ceremony, Jelena wore a cheongsam to show you Anta's own combat boots.
The cooperation between the two sides has officially started since the Australian Open.
Anta will provide all sports shoes, sportswear and accessories services for Jelena.
Before that, there was a precedent for the sponsors of China's sporting goods business.
Dave Gannenk, Russia's top brass, signed a contract with Lining in 2006 to become a spokesman for the company in the world's men's tennis world.
In 2007, Lining signed a contract with Croatia player U Be Cic in Beijing.
By contrast, the cooperation between Jelena and Anta has special significance, because this is the first time that Chinese enterprises sponsor the world's number one player in active service.
Lena refused to disclose details of the contract, but said that Lena enjoyed a high popularity in China, and that more Chinese people liked her after winning the China open last year.
The company's special "JJ" brand will give full play to Jelena's style, beauty and fashion taste, and meet her demand for upgrading the skills of the world's top player.
Anta spokesman Thom said Jelena will become an important spokesman for Anta, and Anta will also become the benchmark of Chinese sports brand in the world.
He was wearing a low neck sportswear and white sports shoes yesterday. He won the Austria player Yvonne 6 to 1 and 6 to 3 in the women's singles first round.
After the match, she said that the weather was very hot and made her feel hot on her soles. I hope that Anta can develop a pair of sneakers equipped with air-conditioners for her.
She said, "now that technology is developing rapidly, I believe that such products will be available soon.
The successful hosting of the Beijing Olympic Games has established China's position in the world sports arena.
I am honored to cooperate with Anta, a famous sports brand in China.
Wang Xiaonan: editor in charge
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