Breakthroughs In Breakthroughs Of Bovine Garment Enterprises

In the Spring Festival of the ox, Li Wei finally returned to Hubei, the home of far away home.

However, instead of visiting relatives and friends, he went around to inspect the site and negotiate with local government officials.

In the early 90s of last century, Li Wei, 19 years old, went to the South alone, and later started a clothing business with his friends. Now the factory in Panyu, Guangzhou is specially designed for the Korean women's wear. In 2005, he also moved the design marketing center to Seoul.

However, when the financial crisis struck in 2008 and the market demand of Korea and Japan shrank sharply, together with the 4 trillion plan of the central government, Li Wei made such a decision after returning to the old home to build a factory and launch a brand-new clothing brand for the domestic two or three line market.

In fact, this Spring Festival, many clothing business owners and Li Wei, and do not relax to feel the holiday atmosphere, but to make full use of this short leisure, to strive for "the year of the bull" plan.

"At present, many domestic commodities are surplus, and the effective way is to go abroad to make money."

Taking this idea as the guide, Shishi more than 10 garment enterprises executives waited until the Spring Festival and went to Germany to attend the Dusseldorf international fashion show.

"The European market is shrinking, but I believe there are still business opportunities," said Lin, a clothing company who first went abroad to attend the exhibition.

The key is to see how to grasp it.

Now, because of the public opinion of many years ago, the textile and garment enterprises in 2009 will face the real "cold winter".

Therefore, in the face of the market changes caused by the global financial crisis, most enterprises have been taking action to change the system at the beginning of the new year.

Semir: reducing the growth target from rapid expansion to slow down has become the way to deal with Semir's "winter".

During the "two sessions" held in Zhejiang not long ago, the deputy to the Zhejiang Provincial People's Congress and the chairman of Wenzhou Semir group, Qiu Guang, admitted that in 2008, Semir maintained an increase of about 50%, but in 2009, Semir would lower its growth target for the first time.

Qiu Guang, in 2008, was a very unusual year. Especially the financial crisis had a great impact on enterprises. More than 80% of Wenzhou's export oriented enterprises were hit.

He said that Semir has also been affected, but still maintained a 50% growth, which mainly depends on three aspects: first, Semir's sales in 2008, 6 billion yuan, is entirely driven by the domestic market.

Second, Semir based on the clothing industry, wholeheartedly completes the clothing.

Third, the influence of the two brands of "Semir" and "Barbara" is prominent, and consumers have a strong sense of brand identity.

Despite the fact that 2008 is a year of harvest, Qiu Guang is still cautious about the market environment in 2009.

In the past, Semir was expanding rapidly, and this year we will slow down our pace moderately.

Our 2009 index was set at 9 billion, now adjusted to 8 billion to 8 billion 500 million.

This is the first time since the establishment of Semir in 12 years, the growth rate has been reduced by more than 50%.

Qiu Guang and he said that this is a measure for Semir to cope with the predicament. In addition, we will continue to carry out brand building, and there will be third sub brands.

Strengthening supply chain management is also important. "

YOUNGOR: waiting for overseas acquisitions can be said that the financial crisis has brought a rare opportunity for Chinese enterprises to acquire overseas.

YOUNGOR group, which has completed the largest overseas acquisition of China's apparel industry, is planning to start again in 2009.

According to relevant data, thanks to international mergers and acquisitions, sales of YOUNGOR clothing in 2008 increased by 20%, foreign trade sales increased by 60%, and profits increased by 30%.

Therefore, people familiar with the matter said that YOUNGOR group will buy some famous brands and enterprises in Europe and the United States in 2009.

Its model is like YOUNGOR's massive acquisition of new Malaysia in 2007.

It is reported that a number of American clothing brands have come to YOUNGOR for sale.

Li Rucheng, chairman of YOUNGOR, said with certainty that the new horse has a strong driving effect on YOUNGOR's clothing industry.

"Through the new Malaysia, we have got an international platform and can directly face the US market and promote new products. This is the inevitable path for YOUNGOR to turn from an introverted enterprise to internationalize."

It is not difficult to analyze that speeding up the pace of overseas M & A will become a plan for YOUNGOR to "turn crisis into opportunity".

At the same time, Li Rucheng also invested heavily in the development of new products, with great hopes.

At present, YOUNGOR is studying and promoting hemp project together with yeco technology. After developing it, yi Ke technology makes spinning and YOUNGOR makes ready-made garments.

Li Rucheng said: "every round of financial crisis, there will be some new business formats, YOUNGOR hopes to develop some new clothing formats to enhance the quality of domestic products."

Seven seven wolves: changing the expansion mode, in 2009, the clothing market is not optimistic, the large-scale expansion of brand clothing has had to slow down.

In January 21st, the seven wolf group announced that this year, it is ready to charge franchising fees to dealers, while lowering the wholesale price of products.

According to the announcement, from January 1, 2009 onwards, the franchisees and franchisees will charge a 1-2 yuan franchise fee to the distributors, so as to encourage the operation of large stores and exempt from the franchise fees of living centers.

According to the analysis of the industry, the action of the seven wolves means that the era of profits from high speed expansion is over. Next, we will enter the stage of consolidating the brand.

Prior to that, Zhou Yongwei, chairman of the seven wolf group, said how to cope with the impact of the industry. Although the current domestic environment is not very good, the impact on the company will not be great. "Our output will not be reduced, but the price will be adjusted accordingly."

He also pointed out that the pformation of the original sales model will be a major adjustment of the seven wolf group in 2009.

At the spring and summer ordering meeting in 2009, Zhou Yongwei felt the pressure from the market. He had a feeling that there would be a new round of shuffling. "The main measures we are taking now is to increase the proportion of self run this year, integrate marketing resources, and integrate the weak management and marketing capabilities through equity participation and acquisition."

He believes that this adjustment will not change the actual business process, is conducive to highlight the "seven wolves" brand value, strengthen brand and channel management capabilities.

Daly: when talent was "bottom up", when some enterprises were confused by the adverse effects of the 2008, far sighted enterprises were taking the opportunity to change their traditional ideas and advance the talent pool at the end of the year, laying a good foundation for the future development of enterprises.

In mid January, Daly, a leading company in the silk industry (China) Limited, joined hands with Hangzhou Vocational and Technical College to establish a Daly women's wear college to realize the interaction between enterprises and school teaching, and to solve the "employment difficulty" under the financial crisis.

"In the future, Dali women's wear college is not only the talent pool of our enterprises, but also provides the necessary talent pool for the silk garment industry's further leap."

Fei Jianming, chief executive officer of Dali China Co., Ltd., said that in the "cold winter", it would win the first advantage for the future development of enterprises. "Under the impact of the financial crisis, the shuffling of enterprises is not only reflected in the merger and reorganization of the market and capacity, but also the allocation of labor resources will be optimized."

It is understood that because of its own brand and core technology and strong ability to resist risks, Dali can not only deal with the financial crisis calmly, but also is looking for an opportunity to seize the opportunity.

The establishment of Daly women's wear college with Hangzhou Vocational and Technical College is the first step in talent reserve.

At the same time, Daly also plans to continue to expand its own brand building, expand the domestic market and increase the proportion of outward processing.

At present, the proportion of independent brands has expanded from 20% to 30%, and the proportion of the market has changed from 85% of the foreign trade to the proportion of internal and external trade.

"We have tasted the sweetness of our own brand and structural adjustment. For export garment enterprises, the impact of 2009 may be greater, but we still have to strive for structural adjustment in 3 years."

Fei Jianming is confident of the future development of the industry.

Wang Xiaonan: responsible editor: