Chongqing OEM Shoe Enterprises Can Not Only Be Ordered To Stop Production.

What is the real success of the once popular OEM production company under the financial storm? Reporters from the OEM enterprises concentrated in the south coast area and high-tech zones survey found that, at present, the impact has been highlighted, their orders fell sharply, many OEM enterprises have been shut down, and some manufacturers have even closed the door. Transformation and finding the core competitiveness is the most urgent task before them. "In the past year, we were too busy to find workers, but a lot of workers this year have no jobs to do." Speaking of the current situation of Nan'an leather shoes factory, the chairman of the south shore leather shoes Association is helpless. It is reported that 8 or more of the leather shoes factories on the south bank are engaged in OEM production. It is mainly for Guangdong, Zhejiang, Hongkong, Taiwan and other places of the brand, more famous has "12.65,0.18,1.44%", "Red Dragonfly" and so on. Mainly sold to the northeast, Guangdong and other places, orders export concentrated in Southeast Asia. Due to the impact of last year's financial crisis, orders in coastal areas and Southeast Asian countries have suddenly decreased. This situation has dealt a great blow to companies that have been OEM for a long time. Since last October, there has been a ceasing of leather shoes factories. President Yao said, "from September to February, February has been the peak season for the production of winter shoes and single shoes. But this year, affected by the financial turmoil, orders fell by 2/3 over the past year. Half of the employees left the company voluntarily. Chairman Yao said that the "Yao leather shoes factory" operated by him had more than 500 employees in the beginning of 2008, and the workers with high wages could get several thousand yuan a month, and the workers could also have free meals. But with the reduction of orders, most workers have nothing to do, and factories can only give workers basic wages of 680 yuan / month. Many employees quit their jobs because of their low wages. Up to now, factory workers are already less than half of what they used to be. "Now that orders have not yet recovered, many small businesses have been dragged down." Yao said that the new labor contract law stipulates that there should be no layoffs for no reason. Factories are also afraid that when orders are suddenly placed on the day, people will not be able to start work, so enterprises will have to pay hundreds of dollars a month to raise their living expenses. It is reported that a number of old factories are being dragged down for this reason because of the increasing number of enterprises that can not afford to get workers' wages. Even larger enterprises such as Yao type and Fujida are also considering the problem of not doing. A large number of OEM enterprises have been cancelled, and journalists have inquired from the industrial and commercial system that 90% of them are engaged in OEM production and export licensing. These leather shoes enterprises are mainly distributed in marble and upper Xinjie district. There are 226 footwear manufacturers and individual businesses registered in the industrial and commercial system. Since the second half of last year, a total of 19 enterprises and individual industrial and commercial households have applied for cancellation. From the data point of view, most OEM enterprises seem to have survived the financial turmoil. However, the experienced industry and Commerce supervisor reminded reporters that since most small and medium enterprises and individual businesses failed to write off after bankruptcy, the actual situation may be more serious than data. During the visit, the most intuitive feeling of journalists is the gate of a factory that locks up a large iron lock. The registered leather shoes production enterprises or relocation or collapse or transformation, really has the production capacity of not more than 80. In these 80 households, half of them are in a state of suspension. Chen Yimei, a longtime regulation of the shoe industry, said that due to long-term OEM production and no independent brand, and the financial turmoil caused the sharp decline in orders, the leather shoes industry is gradually fading away from the south coast. The Nan'an District is a microcosm of OEM. In fact, OEM enterprises in other parts of our city are also facing a survival crisis. According to statistics from the registration and registration section of the industrial and commercial sub Bureau of the hi tech Zone, more than 400 enterprises have applied for cancellation registration since July last year, which is more than half the number of applications cancelled in 2007. Business sector analysis found that the application for cancellation of registration of enterprises are mainly two categories, one is scattered small orders of enterprises, and the other is to large enterprises OEM production enterprises. In contrast, in the field of OEM production and export licensing, the enterprises that are in the process of economic crisis and severe winter test are still living well. It is reported that in 2008, in the harsh environment of the financial turmoil sweeping the world, our independent intellectual property brand can still be favored in the international market. The 30 export brands in the city exported 2 billion 634 million US dollars a year, accounting for half of the city's foreign trade export of 5 billion 720 million US dollars. Among them, the export of independent intellectual property brand reached US $1 billion 615 million, an increase of nearly 20% compared with the same period last year, and 16 enterprises achieved 100% private brand export. Changan automobile (3.67,0.00,0.00%), Southwest Aluminum, Mei Xin, fish springs and other brands are favored by the international market. It is a way out for cultivating core competitiveness. Insiders say that OEM enterprises eat entirely by orders, and the profit of OEM production is less, so there is no accumulation of funds at all. After the financial crisis caused the reduction of orders, the funds were affected. In addition, when it is sold and sold to the retailer, it will not be able to afford the money of the material supplier. Then the debt chain relationship will lead to the breakup of the capital chain. "OEM enterprises can not withstand economic fluctuations at all." The head of the foreign trade and Economic Cooperation Commission of the Municipal Commission of foreign trade and economic cooperation said that it has proved that the most influential ones in the global financial crisis are those with no brand and technological content. Such enterprises earn the least and the ability to resist risks is the weakest. In order to get real development of enterprises and industries, it is the only way to create a brand with independent intellectual property rights. In this regard, President Yao said that the financial crisis has made OEM enterprises recognize their fatal flaws, and many enterprises in the region know that they have begun to find another way out of improving their technological content and labor efficiency. Why do we become a leftover, or a person who lives in rivers and lakes? Similarly, as long as you do business, you have to face all kinds of unexpected risks brought by the external environment. The financial crisis is a sudden flying knife. No matter how well you live before, if you lack the skills of strain, this knife will let you seal your throat instantly, die, live well and live too long. You are not only a winner, but even the remaining ones can not do it. The survival situation of OEM enterprises tells us that to be an enterprise, we must first become a leftover rather than a winner. So what will become the leftover? Let's take a look at these OEM enterprises. In fact, their living environment is built on the wings of those who are famous and successful. These enterprises are good, they are good, these enterprises are also bad, they are also sad, they themselves are lack of risk resistance ability; from another point of view, they are not only these home buyer, but also the risk sharing of these enterprises. When the crisis comes, their capital chain, their workers and so on, are not considered by the family, but only themselves. When you can't afford it, the OEM enterprises that watch the sky are also like the wheat in the north of the earth. There is no rain, only death. The leftover of this time is no longer you. This is actually another interpretation of the market economy for the survival of the fittest. The lesson of OEM enterprises is very simple, that is, the lack of core competitiveness, so there is no advantage in internal strength, from capital to market. Many enterprises have already realized this problem and are looking for a way out. However, judging from the current situation, most of the people are confused. Confusion lies not only in market opportunities and difficulties in transformation, but in finding a business model with core competitiveness, namely, finding a profit model with long vitality. If not, then do not easily fork. Otherwise, today's hard work and tomorrow's glory will probably be buried by the haze of the day after tomorrow. The status quo of OEM enterprises is also a wake-up call for industrial policies. The low end industry not only makes the enterprise lack vitality, but also contributes little to the social and economic contribution. Moreover, in the new economic transformation period, they will not only volatilize the wealth created by hard work, but also constitute a drag on the operation of the whole social system, such as unemployment. Fortunately, Chongqing has embarked on the upgrading path of industrial policy. From this point of view, our enterprises should not pull the cart, but also look up at the sky and adjust the survival coordinates of their own space at any time. Wang Xiaonan: responsible editor: