Analysis Of Vip.Com'S "Buying System" Marketing Mode

< p > it is reported that vip.com has more than 300 buyers, and there is another saying that there are more than 800 buyers, which are divided into women's clothing, men's clothing, shoes and bags, and other teams.

Each team first searches the brand, initially establishes the commodity brand according to the cost performance, the group consumption characteristic and so on, then carries on the market popularity, the use appraisal and so on many aspects of investigation, the buyer will compare the different commodity, the different brand, and investigates the consumer preference, finally selects the suitable commodity.

< /p >

< p > before buying goods, buyers will give guidance to the quantity, regional distribution and price of the products.

The buyer will also send relevant sales data back to the supplier after getting off the rack.

With vip.com's brand, buyers will communicate with them and provide professional sales advice or customized products for brand manufacturers according to their own situation.

< /p >

< p > buyer is a highlight of vip.com packaging.

And the above electricity industry senior personage said, < a href= "http://www.91se91.com/news/index_c.asp" > vip.com < /a > the so-called "buyer" is actually its procurement personnel.

< /p >

< p > it is reported that these < a href= "http://www.91se91.com/news/index_c.asp" > procurement team < /a >, belonging to the "a href=" http://www.91se91.com/news/index_c.asp "> the Ministry of Commerce" /a "within vip.com.

< /p >

< p > the above insiders say that vip.com's Ministry of commerce is divided into eight departments according to commodity category, and there is certain competition between them.

Each Ministry of commerce is responsible for its own customers, and talks with customers can be carried out by the Ministry of commerce itself.

< /p >

< p > but what merchandise is placed on vip.com's home page, who put it in front of whom, and there is a special department planning.

< /p >

"P," and another vip.com employee told reporters that "they are very concerned about where they are responsible for their products.

Of course, if you have a good relationship with the planners, it's good. "

< /p >

< p > and the insiders of vip.com also told financial weekly (Sina micro-blog @ financial weekly, WeChat public number money-week) that the real buyers used by vip.com were usually buying foreign products.

"The real buyer is basically a corporate system. These buyers buy their own products after they have bought them, and the products they buy are generally expensive and supportive."

< /p >

P also revealed that dozens of vip.com's "buyer" services include some international buyers.

< /p >