SF Low Profile Financial Transactions

In July 18th, SF EXPRESS has been known for its brand image of a courier company for a long time. But with the increasing number of labels on the Internet, the territory is becoming more and more blurred.

Today's SF is a courier company? Logistics company? Financial payment company? Or an electricity supplier company? Obviously, it can not be defined simply. After the rapid distribution of express, e-commerce and logistics, SF has begun to accelerate the opening up of its territory in the financial field.

Tencent science and technology learned that recently, Shun Feng's financial platform - Shun Yin finance formally obtained the central bank's issued bank card collection license, and made further progress in the overall financial transaction business.

At the same time, Shun Feng also combines its own express service, aiming at banks and insurance institutions to accelerate the layout of vertical financial services business. First hand financial transactions, one hand financial services, since then, the financial curtain of SF has been unfolded.

Prior to this, Shun Feng has registered low-key financial domain names such as "Shun Feng bank" and "Shun Feng payment". The improvement of the payment system and other financial systems is also an inevitable choice for the company to expand its product line and make full use of its resources. Coupled with the layout of fresh electric business, cold chain B2C, O2O, etc., the strategic vision of SF's alternative counterattack business strategy is increasingly clear: card location, online and offline cross-border integration and internal coordination.

Although under the official caliber, SF's financial transactions are purely internal services. But if the development is successful, the two largest third party payment licenses will be held in the future, which will pose a threat to Ali, Jingdong and even the entire electricity supplier industry.

Payment of licences and acceleration of integration within the next city financial transactions

In 2010, SF launched the payment tool, "Shun Feng Bao". In December 2011, Shun Feng Bao officially obtained the third party payment license issued by the central bank, the payment business license, which was valid until December 21, 2016. Its payment business belongs to Shenzhen Thailand Network Technology Service Co., Ltd. and the owner of Shun Feng, Wang Wei, owns 99% of the "Thai investment".

Recently, Shun Feng has obtained another licence in the third party payment area, the bank card collection license. However, this is not a new business, but a new item of content change. Its business is still Shenzhen Tai Hai Network Technology Service Co., Ltd.

The so-called bank card acquirer business refers to the service provided by the receiving institutions such as banks and non-financial Payment institutions to receive bank cards (including credit cards) and complete related funds settlement by the receiving terminal.

The acquirer business of the third party institutions is mainly based on collecting orders, doing large-scale business, and making profits between banks and merchants.

It has been rumoured that Shun Feng has obtained a licence for its banking business, or will launch a virtual banking business to accelerate the expansion of its external payment business.

According to an executive of Shun Feng financial transaction platform, "Shun Yin finance", "although the two largest third party payment license has been secured, the financial transactions of SF are mainly purely internal services, which is a tool for integrating and upgrading the intensive function system. The bank card collection is aimed at the customers of SF, especially for the cooperative business enterprises, providing payment, supply chain financing and other services. This tool for internal payment business is accelerating integration and will not be external for two or three years. "

However, obtaining the bank card collection license also paved the way for SF to cut into the third party payment market to a certain extent. After all, the competition in the third party payment market is becoming more and more intense, and the energy of the license plate should not be underestimated. With a licence, the future SF can make efforts to pay foreign payments and other financial services. {page_break}

Financial services accelerate the layout of back-end docking hey

It is understood that there are 9 major business units in SF, among which Shun Yin finance is a platform based financial transaction department. At the end of last year, SF set up a vertical financial service department, namely, the fast transportation financial and insurance service department. This means that at present, there are two main businesses in SF, which mainly focus on financial services, but the former focuses on platform type while the latter focuses on Banking and insurance institutions in the logistics chain.

Wang Lishun, vice president of SF, revealed that in July of this year, SF launched a dedicated logistics service product for the banking industry, namely, the "draft special delivery" and the direct distribution of some platinum cards. As shown below, the draft process has become a major business opportunity for SF financial services.

"The physical transmission of bills of exchange has become one of the logistics needs of the banking industry, and has also become a market opportunity for SF. The SF EXPRESS financial and insurance service division is to be a logistics expert in the financial and insurance industry. "Wang Lishun emphasized so much.

It is worth mentioning that in May this year, SF launched the online shopping service community store. In addition to express logistics business, virtual shopping, pre sale and try out, "Hey customers" also have ATM business, according to insiders from Shun Feng. Insiders speculate that SF will also allow SF's financial services to come down.

Wang Lishun told Tencent Technology: "the online community needs huge financial services. In the future, the Ministry of Finance and insurance will cooperate with the stores to play the role of financial services. Among them, hey customer stores provide channels, serve as front-end, the back end of service is done by us. "

In the view of analysts, the current financial business of SF is still small, but if it grows stronger in the future, it will have a certain degree of competition with ALI and Jingdong.

before Jack Ma (micro-blog) rookie network does not express, but through the three links to monopolize the express downstream industry, enhance the efficiency of express delivery, so as to pull the express industry into the same ecological chain. After all, Ali Taobao's express business occupies an absolute share. In June this year, Ali and China Post reached a strategic cooperation. China Post will open up its tens of thousands of service outlets to the Ali logistics information platform rookie network to provide services such as socialization and self promotion. It will not exclude the same efforts to make financial transactions and financial services businesses.

For Jingdong, it has built itself. logistics As the core competitiveness of their own, and in the field of financial layout.

From a large perspective, in a supply chain system, it is inevitable that competition between Wang Wei and Ma Yun and Liu Qiangdong will be inevitable from the SF's preferred fresh electricity supplier to logistics and then to the sea to purchase Fengyun and financial services. The future trend needs to be done and looked at.

At present, what Shun Feng does is not traditional Internet Finance and external financial transactions. The direction of SF finance is closer to the supply chain end, especially in the service level of customer payment settlement and Financial Express, which will be the main direction of its efforts.

When Shun Feng After gradually capturing the payment and financial services of its traditional commercial customers, the express delivery business and the collection and payment business of SF will be integrated into its third party payment and other financial operations, and the final commercial layout will be enlarged again. And when SF express and Shun Feng preferred, Shun Feng "Hey guest" and Shun Feng finance can truly integrate, the power of SF can really be highlighted.