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All Customers Sell Like Wind To Save Themselves.

2014/7/19 10:07:00 18

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sell the past "gold lettered signboard" /p >

One of the things that P has recently returned to public view is that it decides to sell the "Pro son" born in the electricity business.

June 30th, CITIC Industrial Fund wholly owned holding Tianhua Huayu announced the acquisition of the original courier company's express company.

After the completion of the acquisition, "wind up" will operate independently as the Express brand of Tianhua Hua Yu.

The acquisition is expected to be completed in the third quarter of 2014.

"P", such as "Feng Da", was a "golden signboard" for all customers. The old customers still remember the promise of "checking the goods on the spot, opening the boxes and trying on them, and unconditionally returning goods for 30 days".

These services were popular at that time and shocked the industry.

today, the self built logistics business, which is also rooted in Jingdong, is getting bigger and bigger.

"under the ownership structure originally owned by all customers, the total volume of customers themselves accounts for only 10% of the total volume.

Many potential customers, especially their counterparts, will be reluctant to choose the best way to take account of the customer data or the priority of the express service.

Such as Feng Da spokesman Yan Wangping said.

"like Feng Da covering 340 large and medium-sized cities in the country, there is great potential for express delivery market to be developed."

Tianhua Huayu insiders told reporters that the company's existing highway express business has a strong synergy with the domestic express business.

As for the "peeling off the burden" of fan Kai Cheng's products, Tianhua Huayu said that such as wind is actually a very good asset and has already made profits before the acquisition.

if this is not a "burden", this reluctantly "cut the meat" is another meaning for everyone.

Less than P, such as Feng Da is just a part of everyone who needs to be discarded. In June 20th, fan also announced the closure of its customers, its related websites and mobile terminal applications. By the beginning of 2013, customers had cut the number of SKU products from the peak of 20 to 5 or 60 thousand.

"brand growth is relatively slow, electronic business platform can still make money.

Every customer needs to have the same story and expectation, and it also adds room for future IPO prospects.

Xing Kongyu, Secretary General of China's B2C alliance, said.

listing is stranded and encountered cold winter

The golden age of "P" is fast approaching in the years following its establishment in 2007. Sales in 2008 were 160 million yuan, 600 million yuan in 2009, and 2 billion yuan in 2010.

In 2009 and 2010, the year-on-year growth rate reached 150% and 300% respectively.

there seems to be nothing that can not be done for the customers at that time.

In recent years, he even said, "buy LV, sell the same price as Vic."

Less than P, the products of all customers increased from the beginning of the shirts to trousers, coats, underwear, a target= "_blank" href= "http://www.91se91.com/", shoes, /a, socks, accessories, home and so on.

A customer departing employee told reporters that at that time, no matter what kind of product the customer would have, the customers would like to buy it, so hastily came up with many unimaginable products, such as rice cookers and mops.

the employee also said that the behavior of executives is more arbitrary. No a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" industry background executives lead a design idea, and then cling to the board to do it.

Most categories lack professional design and meticulous processing.

"everyone is too anxious to be great. The speed of expansion is too fast, which is simply not suitable for brand electric business.

For Jingdong, Tmall and other platforms, speed and scale are very important; brand is the premise of product quality.

Xing Kongyu, Secretary General of China's B2C alliance, said.

in 2011, when all customers went to the United States to be listed on the market, the electricity supplier winter followed. The former star business began to be rumored to be laid off by layoffs, senior executives leaving and capital chain breaking.

In the first quarter of 2014, the market share of China's B2C online retail paction was 0.7%, ranking twelfth.

imitate millet "hunger" marketing /p >

fortunately, all passengers got the seventh round of blood pfusion at the critical moment.

In February this year, van gentry officially announced that it had completed a new round of financing, amounting to more than 100 million US dollars. P

All passengers are funded by the chairman and CEO Lei Jun of Xiaomi company, and shareholders such as IDG and LIAN are participating in the current round of investment.

So far, all customers have been financed 522 million US dollars.

Less than P, Lei Jun's investment at this time is considered to be a "rescue" for everyone and his old age. He is not only an old colleague in the excellent network, but also one of the early investors of van guest.

March, all customers sell white shirts, which is regarded as a sign of "millet pformation" for everyone.

"15 hours in March 13th, 80 shirts were sold for the first time, 19353 sold out in 21 minutes and 47 seconds; in April 2nd 15, the top 300 cotton long sleeved shirts were sold for the first time and sold out in 5 minutes."

Similar to the "hunger marketing" approach, millet has the best play.

Users will even further think that the two shirts priced at 129 yuan and 499 yuan correspond to red rice and millet respectively.

> when guests introduce white shirts, they use "a" and "target=" _blank "href=" http://www.91se91.com/ "textile" /a "industrial terminology, and are entitled" only luxury goods dare to use "," a white shirt with the ultimate challenge ".

It is highly cost-effective.

"everyone's direction is right."

Brand electric business manpower and material resources are limited, many SKU categories are very difficult to achieve the ultimate goal, it is very difficult to compete with competitors to stand out.

Xing Kongyu said that under the wave of consumer upgrading, users have the right to buy high quality things.

But high quality is not equal to high-end and high price. What the electricity supplier should do is to destroy the inefficient and high cost channels.

Xing Kongyu also reminds us that in fact, millet is a case, relatively standard, concentrating on quality and experiencing well done.

Clothes are not the same.

for the details of the internal structure, category and other details, the customer said it was not acceptable for journalists to interview.

In August, we will convene a new autumn and winter new product conference, which will take the initiative to show what has been done this year.

"We hope to make some achievements before we face the media."

jump back to the Red Sea, the future is uncertain. /p >

Less than P, however, the sincerity of customers focusing on products has been questioned by peers.

Wang Zhiquan, a household brand CEO, said that the new feather quilt as a successful case at the beginning of the year was misleading consumers.

He believes that customers focus on marketing but despise products.

"now that the market is relatively mature, consumers can voice and diffuse their products.

Unlike in the past, the concept of simple advertising marketing can rise.

Wang Zhiquan said.

"the market ability of any customer is there. The key lies in whether we can make a product with belief."

Xing Kongyu said, "unfortunately, there was no competitor in that year."

Now, the brand electric business is already a red sea.

"there are more challenges to do brand electric business today because the traditional brands are all on the Internet, and brands have a certain precipitation rate.

According to our statistics in April, 14% of the core business categories are Internet brands, and only 9% of them are online brands this month. The rest are offline traditional brands.

Xing Kongyu said.

he also pointed out that in recent years, online shopping flow tends to be concentrated and concentrated on Taobao, Tmall, Jingdong and vip.com.

Correspondingly, the cost of acquiring new customers will rise.

but Xing Kong Yu insists that every guest has the chance to come back again.

"Now making brand is in line with the general trend of consumption upgrading. In the past, consumers really need high cost performance products in the era of traffic dividend."

Wang Zhiquan also agrees that the success of the platform's electricity supplier does not affect the development of the brand electric business. "The platform is repairing highways, and we are building cars."

Road repair is good for us. "

is still a man's shirt. After 7 years, all passengers are on the road again.

"please, please don't ask me any more questions about mode, marketing, brand, and beauty scandal."

I only care about a white shirt now. "

CEO, micro-blog, wrote in June 24th.

In 2007, P started selling men's shirts directly, and with the brand marketing and cost-effective products, it once created the myth of growth of Internet brands.

After P, brand myth gradually lost its aura. Because "too anxious and great" deviated from the original track, it expanded rapidly and overstepped the pace of brand electric business.

nowadays, "cutting meat" has sold its logistics company after the wind has reached its peak.

However, the competitive environment of the electricity supplier is no longer the same. The Jingdong listing, Alibaba, IPO, vip.com and jumei.com are in the blue. How many opportunities are left for customers?