Details Decide Whether To Participate In The Exhibition Or Not.

　　 Attentions of participants:

First, we must choose the exhibition that is professional to the company's products, and study it carefully, and decide whether to participate in the exhibition according to the effect that may be taken, so as to avoid the loss of the expected result after the exhibition.

Two, to prevent illegal agencies from cheating and cash in the booth.

Three, fully prepare the exhibition booth to set up the layout work and samples and company catalogues, and send them to the designated locations within the specified time. After the exhibition is completed, the remaining samples and catalogues should be resettlement.

Four, do well the selection and training of exhibitors, and make arrangements for transportation, accommodation and other life and work ahead of schedule.

　　 Instructions for exhibitors

(1) to fully understand your samples, including price, performance, quantity, packaging and so on, so as to respond to customers' enquiries. On the other hand, when the price is quoted, the yardstick must be grasped accurately. All of these must be proficient. When the client asks, they should answer each other quickly because they are pressed for time and have no time to wait for you.

(two) take time to get to know the exhibition stand around, understand the similar products, understand the length and the short, and talk with the customers.

(three) a good customer will not be there. Exhibition The order is directly placed, unless it is your regular customer. Negotiate with the customer sincerely, let him feel that you are thinking for him, win the trust of the customer, probably he is your potential customer!

(four) in terms of customers, the older ones will be better. Older customers, they are old, so it is not easy to do with him. If they are factories, they will not say anything. If they are foreign trade companies, be careful. They will try you out in some way. Anyway, they have a good reputation. But we should be careful with young and vigorous foreigners.

(five) noon is usually a time when customers are more. It is best not to leave at this time. Try to stay at the booth and watch every passing customer. The experience of receiving salesmen from the old salesmen is as follows:

1. we saw someone scavenging for 5 seconds on our products and greeted them.

2. try to get them to sit down and talk carefully and explain the first recommended product to him.

3., do a good job of recording every sentence of the customer.

4., to delve into the details of customers, whether they are big customers or small customers.

5. answer questions at the exhibition as soon as possible, if not, even if it's necessary to call back to the company.

6. be serious and sincere to customers.

(six) customers who walk along the aisle are very different from each other. How to distinguish between big customers and small customers is also very important. Generally speaking:

1. from the dress point of view, it will be better to wear Western clothes. If a few uniform clothing and a company logo, that is a big customer, but also do not judge by appearance. The only attention to the exhibition is the staff of the exhibitors. Some customers will try to dress according to their wishes, such as sportswear, slacks, and so on. So don't look at people simply because they are dressed casually.

2. customers should be good if they are in small groups. The exception of Africans is that many Africans are resident in China, mostly to buy samples.

3. in terms of composition, it is also good for European and American customers to bring a Chinese. Of course, to ensure that the Chinese is a customer's clerk in China (except for the foreign trade company). If it is Europe and America + Taiwan or Hongkong, Taiwan is also very promising is a big customer.

　　 To participate in the exhibition How to find an order after that? For visitors to the exhibition, it is better to classify them, which is certainly related to the details of the customers' intentions and the notes taken during the exhibition.

1. customers who have signed contracts

After coming back, he usually gave him detailed information according to his requirements, and then asked him to open his / her card or to remit the deposit. However, the customers who have signed the contract with you do not mean that they will give you the order. Now this is very common. Some customers have signed a contract with you, but later he has better prices and terms in other suppliers, and gives orders to others. Or after going back, the market will change, decide to change, cancel the order and so on. For them, the contract is absolutely unfettered, the contract is only a form, so for this kind of customer, we should also be careful to communicate. Once he appears late or does not remit the deposit, please be vigilant, communicate with him in time, see if there is any problem, take corresponding measures, maybe we can save an order, a customer.

2. customers who want to place orders.

It's a bit like asking online, and you can only tell the potential of this customer from your communication with them. The more detailed the product is, the more careful the terms will be. For these customers, they will contact each other immediately after coming back, and send all the information and all involved questions clearly to him. They will also implement the proofing immediately. For these customers, we often encounter customers who send samples without news. The most common reason is that they have not received the order of your products after receiving all the samples (including others' samples), or the market has changed, etc., then do not give up to keep in touch, new products are recommended to him in time, and there is still opportunity for cooperation later.

3. do not compromise with a customer who can not talk about a particular item or price. First send an email or make a phone call. If the client is soft hearted, then compromise is not too late if you can compromise.

4. to the customer who requests the information, send the detailed information to him as far as he says. Qian

5., casual, casual customers.

At the time of the exhibition, he just went to you to have a casual look and ask, these customers can be contacted by his business card. If the business card has their website, that is the best. First visit their website and find out their details. What kind of products do they mainly run, and send different materials to him according to different circumstances. Maybe the product you didn't bring to the exhibition this time is their main product.

The most common problem in communication is that e-mail is sent to customers without any information. But sometimes it is because some customers will take a vacation after returning, some customers do not go back immediately after the end of the Canton Fair, so don't give up too early.

　 Other details of the exhibition:

1, do not sit. Exhibition design During the sitting on the booth, the impression left on the visitors is that you do not want to be disturbed. If visitors feel this way, they will not disturb you, but at the same time, they are also picking your thorn. Don't let them pick it up. As the saying goes, if you show enthusiasm, you will become enthusiastic, and vice versa. If you are impatient, you will become impatient and annoying.

2, do not read. In the narrow lattice space of the booth, you only have 2 to 3 seconds to attract the attention of the other party and attract him to stop. If you read a newspaper or a magazine, it won't be noticeable. Similarly, do not eat and drink at the exhibition, that will be vulgar, sloppy and indifferent.

3, do not neglect potential customers, even in a few seconds. No one likes to be ignored. If someone is busy when you come, you may as well greet them first.