Promotion Strategy Can Enhance The Radiation Force Of The Store.

< p > < strong > 1, do well the propaganda work of < a href= "http:// www.91se91.com/news/index_c.asp" > promotion /a >.

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< p > "wine is also afraid of alley deep", and no matter how good the sales promotion is, consumers do not know and can only "abort".

Doing a good job of publicity before promotion is the prerequisite for promotion to achieve its goal.

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< p > for powerful shopping malls, we can use television advertising, strong media, and convey information to consumers in a comprehensive and multi-channel way. Instead, the general small and medium-sized stores do not need to "go to war" to distribute leaflets around the shops, make full use of resources such as broadcasting, posters, shop recruiting, or use propaganda vehicles and other tools to achieve the corresponding purpose.

Nowadays, many shops promote the policy of "gently coming" and "gently go". They can't "see a ripple" in the crowd, and naturally fail to achieve the goal of upgrading "a href=" http:// "www.91se91.com/news/index_c.asp".

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< p > strong > 2, clever sales promotion < a href= "http:// www.91se91.com/news/index_c.asp" > policy < /a > /strong > /p >

Whether P is reasonable or not is directly related to the promotion effect. When formulating the promotion policy, we must first investigate the target customer market, have a holistic grasp, and formulate pertinent policies accordingly, so as to achieve better results.

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< p > (1), low price attract < /p >.

"P", "creative pharmacy" owner sold a cream for 200 yuan at a special price of 80 yuan. When the news came out, people rushed to the store, so the drugstore became famous and prospered.

The more the ointment sold, the bigger the deficit. But in fact, the profit of drugstores has reached an unprecedented level.

The reason is that people who came to buy ointment thought that other drugs in the store were the cheapest, and they bought some of them, while the profits of other medicines far exceeded the deficit of the ointment.

A win win win has won the fame and reputation of the drugstore.

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< p > (2), giving play to the charm of the gift. < /p >

P, a McDonald's shop in Wuhan, is full of holidays and holidays. What exactly is it? What attracts the diners is not only the healthy, convenient and delicious fast food, especially the toys that are more attractive to the children. Each toy has different styles and originality.

The children's needs brought the whole family's consumption, and the children enjoyed it, and the toys were happy, and the parents paid more for their pockets.

The cost of the gift is not high enough. Because of the large quantity and low cost, the fast food restaurant has brought a lot of rewards with a small amount of free gifts.

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< p > (3), set point consumption < /p >

< p > now many shopping malls have launched a membership system to issue preferential cards, which can get certain rebates when customers reach a certain number in the shop.

If a total of 100 rebates is purchased for 20 yuan, a total of 200 yuan will be rebate for 50 yuan. It will be cash in kind or in the form of shopping coupons, attracting many consumers to purchase, and effectively cultivate customer loyalty.

The key to using the point of sale promotion is to talk about credibility, the policy of commitment must be fulfilled, so that consumers can get tangible benefits.

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< p > (4), pay attention to innovation < /p >

The era of P is changing, but the promotion of many stores is "immutable". In the face of flying advertising, consumers are no longer "cold" to "old faces". The old fashioned way of promotion has become "deaf ears". Therefore, sales promotion must win by faith, only with new vitality, only new can attract more consumers' eyeballs.

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< p > "donkey pulls the mill" - this kind of scene that only can see in the countryside, recently appears in a newly opened restaurant in Beijing.

A blue stone grate is fixed in the door, and a grey donkey with an eye patch keeps circling around the Miller. The food that has been put in advance is crushed to pieces. If customers need it, they will be processed into delicious food.

Besides, there is a water well not far away from the mill. The windlass on it can draw water directly from the well.

From time to time, curious people came to try their skills, and there were plenty of people around the donkey and the well.

The creativity of the donkey pulls into the dining room has opened the eyes of the people living in the high-rise buildings, and the restaurant has become more popular and customers are more crowded.

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Less than P, nowadays, there are more and more sales promotions, but only by meeting the customers' psychology and needs can they get good results.

Generally speaking, stores should combine the nature of products, the characteristics of different ways, and the shopping habits of consumers to choose the right way to win new games and determine a reasonable time limit.

But no matter in that way, we must put an end to the falsity in the promotion process, otherwise it will damage the reputation of the store, and only "lift up a stone and hit it on the foot".

At the same time, in the process of promotion, we should not neglect the propaganda in the middle and later stages. On the one hand, we can make consumers feel the trustworthiness of businesses to cash in on their actions. On the one hand, they will arouse more consumers' attention and desire to buy. Another important aspect is to enhance the good image of shops and form a good reputation in exchange for more customers.

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