Jin Hongyan: Sew The Mink'S Beauty And Luxury With Sincerity.

< p > > a href= "http://sjfzxm.com/news/index_cj.as" > Jin Hongyan < /a > is a native of Haining people. Since childhood, people around them are engaged in leather related industries.

After marriage, he and his husband also entered the industry to do simple processing.

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< p > 1994, in the upsurge of the national construction market, Haining China Leather City was established.

Jin Hongyan and her husband took out only a few thousand dollars, and then they borrowed 20 thousand yuan from the east to buy a shop and grew up together with baby Haining leather.

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< p > "it was really bitter at that time. After selling a piece of clothing, it took the money and bought it on a bicycle."

Jin Hongyan recalled her experience in the early days of her career, saying that from the beginning of leather industry, she and her husband had made a product like a human being, steadfast and never deceived customers.

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< p > because of the good early cultivation, after the establishment of Haining Leather City, merchants from all over the country came to Haining to buy them.

Therefore, as the forerunner in the market, like all the husband and wife shops, the husband is responsible for the production. Jin Hongyan is responsible for sales and market development, and his business is very impressive.

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In the year of P, Jin Hongyan sent more than ten boxes of clothes to Shanghai after the train was sent to the store.

Because it is just beginning, Jin Hongyan dare not neglect, as long as the customer needs, it is difficult to do.

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Less than P, the traffic in early 90s was not so convenient as it is now. A dozen boxes of leather clothing can only be delivered from the railway station to the city mall through a yellow cattle car.

Jin Hongyan put the goods on the car and sat on the top of the box to prevent the goods from falling off.

Unexpectedly, when the car turned the corner, people and goods turned "big head", Jin Hongyan fell from the goods, knees bleeding...

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< p > > a href= "http://sjfzxm.com/news/index_cj.as" > recall < /a > the hardships at the beginning, Jin Hongyan's mouth slightly tilted, with a simple smile concluded: "through these, is our steadfast stick to the wealth."

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< p > > as the saying goes, "the tree attracts the wind", when the fame of Haining leather city is getting bigger and bigger, some people turn a crooked idea.

Because of the quality of products, the leather fur of Haining leather has been rapidly reduced in the eyes of customers.

In 1996, the number of customers coming to Haining was decreasing, and leather business was at a low ebb.

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< p > "no one has come up with many new products produced by many people. Many people have evacuated, and think that Haining is just like that. Its reputation has stinks."

Jin Hongyan told reporters that in this quality storm, he has done well and stood steadily, so he has persisted.

"We negotiate with our customers on a few equal skins, even if we lose a bit, they are strictly in accordance with the contract, and never mix up customers."

Therefore, under the persistence of the husband and wife, Jin Hongyan passed the difficult time, attracting more merchants with genuine goods, and the "impress" created by himself was also welcomed by everyone.

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P: courage: in a critical moment, you must never be frightened. First time, it is hard to avoid twists and turns. Unlike many Zhejiang businessmen, Jin Hongyan can not only endure hardships, but also fight for courage.

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< p > 1997, < a href= "http://sjfzxm.com/news/index_cj.as" > shop < /a > came to a Jiangxi businessman and saw that the clothes in the shop were very fond of it.

"He picked up the goods and handed over the deposit, so let's send it to us."

Jin Hongyan believed in it and waited until the client left, and worked with her husband day and night.

He rushed to the train and rushed to Jiangxi to deliver the goods.

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After a bumpy train ride, the customer asked them to wait on the side and settle accounts after the goods were pported. P

In the process of pportation, a young boy grabbed Jin Hongyan's coat. "You wait for me at the corner of the street. I have something to tell you."

The young man pointed to the door.

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< p > thirty Jin Hongyan, who was just beginning to feel a little puzzled, quietly followed the direction of the young man.

Later, the young man took Jin Hongyan to a corner and told her, "we are unloading the cheaters. They are all liars. You must be careful."

After listening to the young man, Jin Hongyan suddenly realized.

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When p returned, she did not show any doubts, but quietly told her husband's conspiracy.

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The husband of P > Jin Hongyan is a very cautious person. After learning about this situation, the two men consulted and remained silent for the time being.

"I'm still standing there watching people unloading the goods. He goes to the police."

Jin Hongyan recalls.

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In the evening of P, the night came slowly. More than a dozen boxes of goods had been distributed by customers, and the goods valued at $about 200000 had been scrambled.

At this point, the alarm is getting closer and the police car has also entered the unloading yard.

When the customer hears, he runs away.

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< p > "police investigation found that they are indeed a gang of fraudulent gangs."

Jin Hongyan regrets that with a thankful heart on the road of entrepreneurship, there will always be help from well intentioned people.

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After P, Jin Hongyan's courage is also growing.

The experience of going to the northeast with snake skin bags and carrying fur coats is deeply impressed on her mind.

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< p > "on the green train, a group of people kept silent and searched the customers' pockets, asking for money to be taken out. It was a blatant robbery."

Jin Hongyan said her experience told her that the more he did this, the more frightened he was.

After arriving in the northeast, they did not know the market and squatted in the shops of others.

Such a story is bitter and sweet in Jin Hongyan's heart.

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< p > stupid: it is good luck to build up a good reputation because of persistence in quality. Jin Hongyan's leather business is also getting bigger and bigger.

In 2007, with the expansion of Haining Leather City, Jin Hongyan and her husband's "Yi La" moved from the original market to the new market.

Jin Hongyan realized that mink will become the mainstream of consumption.

Therefore, breaking away from leather, specializing in the design and production of mink has become Jin Hongyan's 10th anniversary turning point in leather industry.

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< p > in order to introduce the mink's luxury into the mainstream of consumption and fashion elements, Jin Hongyan goes to the Hongkong fur fashion show every year.

After coming back, Jin Hongyan incorporated elements such as T color into his own design.

Over the years, the "brand" has formed a unique design style, and the new year always attracts countless fans.

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< p > once, a customer surnamed Zhang came from Inner Mongolia, holding a business card with "Ipura" on it.

"Entering the door, he opened his mouth and asked," is this shop "yapla" on the business card?

Jin Hongyan said, it is her own.

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< p > Mr. Zhang was specially recommended to buy "Ipura" fur in Haining under the strong recommendation of his friends.

In the shop for a while, think about the surrounding and then make a decision.

Instead of being angry, Jin Hongyan introduced him to some of his fashionable colleagues.

The shop assistants thought that Mr. Zhang would never return.

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When p came near work, it was already dark. Mr. Zhang returned to the shop of Jin Hongyan.

"Wandering around, still believe that friends recommended" Ipura "trustworthy, quality and price are more real.

Mr. Zhang left the chosen fur.

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P! Unexpectedly, in the second summer, he called Jin Hongyan again.

"He will not maintain himself. We need him to maintain it and ask if we can."

Jin Hongyan readily accepted the customer's request.

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< p > another customer in Jiangsu bought a fur coat during the off-season to prepare for the wedding in winter.

However, near the wedding date, the customers do not like the style very much and ask for a replacement.

This is impossible in mink walking.

But Jin Hongyan said that marriage must be open and happy, and the purchase of the "Minfa" mink must have a sense of steadfast.

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P > a few days later, the customer came from Jiangsu and saw a new mink like it, and asked to take the original.

The clerk listened to the request and shook his head.

Unexpectedly, Jin Hongyan promised to come down.

The clerk said anxiously that the landlady was "stupid".

Jin Hongyan listened, but smiled and said, "loss is a blessing. Since customers come from a distance, let the other party go all the way."

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< p > Jin Hongyan's "stupidity" also lies in whether or not the fur bought by "Yi La", whenever customers come to do maintenance, she is free to come and even send her money to her.

Customers who bought "yapp" fur know that there is no pressure to buy anything there. If there is a little dissatisfaction, Jinhong Yan will be replaced by 100%.

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< p > changing buttons, changing materials, trimming and so on. The cost of maintenance and postage is a very small amount in a year.

Jin Hongyan seems that these "stupid" is the reason why the "Yi La" is selling well all over the country, and is also the inherent attraction of the development of Haining leather city.

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< p > silly: Jin Hongyan, who is grateful and caring for society, sits opposite to reporters. He thinks back to what happens to customers and always laughs.

She admits that because of her dependability, customers will have great trust in her.

She could not help sighing, "I really didn't think that 20 years later, I really didn't meet any difficult customers. They were very good to me."

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In the past twenty years from 1994 to 2014, Jin Hongyan's good temper and good character became the good story of Haining leather city. < p >

Knowing that the customer was too late to catch the plane, she drove the customer to the airport. When she learned that the customer was too late to catch the train, she dropped the factory and sent the customer to the railway station.

In the shop assistant's mind, this is a kind of "silly".

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< p > however, this kind of "silly" also lets the shop assistants be moved.

The first rule of Jin Hongyan's shop rules is not how to work on time, nor how to treat customers, but requires every salesperson to honor their parents.

As long as the clerk's parents had something to do, Jin Hongyan agreed unconditionally, and encouraged them to take care of their parents and work later.

"A parent who loves his parents will love his customers and love the leather city of Haining."

Jin Hongyan realized.

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< p > in the hearts of salesmen, Jin Hongyan is still everyone's "exclusive driver".

Since the clerk lives far away from home, and no car, every day after work, Jin Hongyan became a "bus driver" to send the staff home, only to go home.

This is a few years.

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< p > in Jin Hongyan, the spirit of persistence is everywhere.

When people were evacuated from Haining, she persisted, insisting on 20 years, and more than 7300 days in 20 years.

She insists on treating customers in good faith and insisting on it for 20 years.

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< p > nowadays, Jin Hongyan has been supporting a poor girl and becoming a loving mother.

The girl is 9 years old. She knows the golden red Yan before, because her parents divorced, only her grandparents took care of her. She was a little eccentric.

Since Jin Hongyan became her loving mother, she has not only supported material but also encouraged her mentally, and often took her to Haining to play.

The girl's grandparents called to say that the girl is cheerful now.

No, just during the summer vacation, Jin Hongyan took her to Haining to let her experience the life of the city.

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